Compelling Your Website Visitors to Take Action
You have built your website – everything is perfect – so you think.
The visitors start coming, more and more, a month goes by and yet they did not click on your ads, or signup to your newsletter, or buy your product. What the heck is going on with your “perfect” website?
A common problem that many people have is that before they even start designing or building a website they need to decide specifically what the goal of the website is.
What is the website about?
What are you trying to accomplish with your website?
Are you trying to sell a product?
Are you using the website to generate ad revenue with Adsense or similar programs?
Is it a squeeze or name capture page?
Is the site built for profit or is just an informational site?
These questions need to be answered for the website as a whole – And then also with each individual page.
With each page of a website there needs to be a single action that you want the visitor to perform. Once you have decided what you want the visitor to do, then design the layout to lead the visitor to exactly that action.
The hot zone of any website is above the fold and specially the top left.
Over 76% of clicks occur above the fold – thus if you want a visitor to click on an ad this is where you want to place the ad.
In order to get the visitor to click on the ad you need to draw Attention to the ad. “Catch the visitor’s eye” – certainly online, the most effective way to do this is with images. (An Ad Delivery Service that Specializes in this is Img Ads).
If the image is of a person, our subconscious mind will more time than not, also associate an emotional value with that image. Ask any salesperson, and they will tell you emotion is what sells. That is why text ads associated with images often achieve a 10% higher click thru rate than bare text ads.
Headlines will either generate interest or bore your visitors. Carefully written headlines that specifically address the visitors problem will also increase your click thru rates. Ads that state -click here- or other command statements will also increase visitor click thru rates. If this is your objective with that specific page of your site, make it obvious and easy to recognize to the visitor that by clicking on a link – the answer to their problems will be revealed.
One of the Ad Delivery Services that uses this technique to increase your visitors click thru rates by using images, emotional, and psychological triggers is Img Ads.
A common misconception is that you should blend ads in so they do not look like ads.
While in certain cases this may be true – the bottom line is you need to grab the visitors eye, immediately relate an emotional tie to it, and pique their interest further with an enticing headline, and then make it painfully obvious where they need to click. If you “blend” your ad in too much, none of these four things will occur, and you have failed to compel the visitor to follow your course of action.
Img Ads is the latest to enter the arena of providing website publishers with methods of increasing their ad revenue. After further examination and trial usage it would appear they have put together an ad delivery service that fills a void left by most of the current services, including the biggest of them all Google Adsense.
1- Instead of bare text ads Img Ads delivers images related to the text ad. The image catches the eye, and as with most images we develop an emotion level to it. So most importantly the ad gets read.
2- You pre select either by selecting from one of over 100 categories, or you pre select the keyword related to that ad. So in effect making it a non contextual ad – thus is compatible when using with Adsense sites.
3- By category and/or keyword selection you provide your targeted visitor with targeted solutions – and when the visitor buys – the website owner gets paid, typically $20 – $50.
4- Img Ads also uses psychological trigger of the -click here-command as an integral part of their ads.
5- When a visitor clicks on a link – the link opens in a new window. This is a definite advantage as it keeps your website window still open on the visitors computer.
6- Set up is simple – A simple copy and paste procedure
7- Cost – Depends on membership level – from Free to $16/mo – a bargain in terms of ROI. Just a few visitor purchases and its then pure profit.
8- Members can tweak ads to improve click thru rates
9- Provides visitors with an immediate solution – that pays the website owner a great deal more than a ppc would.
10- With over 10,000 products Img Ads does cover a lot of topics, but there are some topics that they do not have a product for, thus it is not a perfect match for all websites.
11- Most products are delivered by ClickBank – thus payment is every 2 weeks.
All things considered, I like what I see and am incorporating
Img Ads on my websites. It would appear
Img Ads has several advantages over similiar ad delivery systems.
More Related Blogs
Charles Heflin, the Marketing Director for NetAudioAds has just posted some very exciting information to the Pay Per Play blog.
Subscribe to my RSS Feed
