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Website design and development trends come and go promptly. Keeping your website current is an important marketing tool. The following 3 items are old website trends. If you are using any of these currently, consider a re-work of your site. If you’re getting ready to develop a new website, think about it long and hard before doing any of these!
Splash Pages
A splash intro page is a welcome page. It is the first page a visitor sees when coming to your site. There is usually some kind of animation that welcomes the visitor, allowing them to watch the whole thing or “skip” and enter the site. While these can look good and might contain some info, here are a couple of reasons why this OLD trend no longer works:
Splash Pages Annoy Visitors – People coming to your website are looking for information quick and fast. Splash Intro Pages waste your visitor’s time by forcing the visitor to take unnecessary steps to get at the content of your website. The main goal of a website is to provide easily accessible information to visitors and Splash Intro Pages stand in their way.
Splash Pages Negatively Affect a Site’s Search Engine Ranking – Two of the most important things Search Engines look for are text-based content and text-based hyperlinks, neither of which is available on a splash intro page. The other goal of a website is to be found by Search Engines, and Splash Intro Pages make this difficult.
Music on your Website
Avoid adding music to your site! The only exception is websites created for musicians, entertainers, or multimedia-based sites. Music in the background was popular when the internet first came out, but now it’s the sure mark of an amateur. If you’re still not convinced, here a few legitimate reasons not to have music on your site:
Copyright Infringement – Unless you own the rights to the music, you run risk of being sued for copyright infringement.
Slower Download Time – Music files are large and they cannot be compressed. They make your pages load slower and use up valuable bandwidth.
People Have Different Tastes – What sounds good to you may annoy or offend someone else. Your website should be geared toward a wide viewing audience.
Flash Heavy Websites
If Flash is going to be used on a website, it needs to be used sparingly. The majority of your site should be HTML-based with only a few Flash elements to create visual interest. Here’s why:
Search Engine Optimization – Websites made entirely in Flash are almost invisible to search engines. This means, even with specialized SEO, your website may not show up in Google, Yahoo, Bing, or any other search engine’s results.
Flash Lowers Usability – It requires the viewer to download software in order to view it. Although most people have Flash Player installed on their computers, if your site needs to reach a broad audience, the pros and cons of using Flash must be carefully weighed.
Slower Download Time – Flash pages load slower, which can turn viewers away from your site.
So what does all of this mean? You can have a fresh and interesting website without some of these features. Using the most current trends and making a commitment to update and refresh your site on a regular basis will help ensure that the search engines can find you and that you won’t drive visitors away!
If you’ve been attempting to make money online for any amount of time, you have heard of search engine optimization, SEO and SEO services.
Search Engine Optimization or SEO, is the process of using keywords to draw targeted traffic to your online business.
Keywords and keyword phrases are two very important components of SEO. They are used in conjunction with other optimization techniques to bring targeted traffic to your website(s).
You will find keywords used in your headlines, content and elsewhere, appeal to search engine robots. The engines employ robots or “spiders”, to visit and collect information from your website for listing in their SERPS (search engine results pages).
But, you don’t want to please just the spiders.
You should also use highly specific words that your potential customers may choose to search for your website. Then, when your content does rank within the first page of search results, yours will be the first link people see when searching for those words.
Website content is not just something for visitors to read. It is also a good way for you to make sure that the correct visitors arrive at your site in the first place. It is very important that you use the right keywords and keyword phrases across your site, so that you gain the acceptance of the search engines and become visible.
Doing your Homework.
If you thought that homework stopped when you graduated from school, you’ve got another thing coming.
If you are in business, then you will be learning constantly for as long as you want to take your business as far as you possibly can. To that end, it is time to do a little homework for your content – keyword research.
Don’t worry, you don’t have to be a research expert to be successful at this task. Keyword research is simply finding the words that will rank your content and your website head and shoulders above the rest.
Are you ready?
Conducting Keyword Research
Here are 5 things you can do to get started:
1. Create a list of words
Put yourself in the customer’s shoes. If you were them, what word would you use to help find your site? Write as many of these down as possible. Even better, use an Excel spreadsheet or similar, as it would be easier to work with later. Choose single words and multiple word phrases.
2. Ask your customers
You have existing customers. Use surveys to determine how they found you. If it was through an Internet search ask what words they used. It seems too easy, but you’d be surprised at just how many online business owners overlook this simple resource.
3. Use keyword software tools
They are especially helpful if you have determined your keyword list already. By entering the keywords, the software will tell you if they are likely to be good enough to reach your prospects.
4. Now analyze your data
Take your list and condense it, so that you are left with just the keywords most likely to succeed. Rank these keywords, first to last.
5. Try them out
Don’t use all of them at one time, but keep track of which ones you use and for how long. Using website management tools you can find out how much traffic and conversion (how many people used your keyword content as a means to do something – click, sign up, or buy) rates changed.
You obviously already use content on your site, but maybe it isn’t working well enough. The good news is that there are ways to make it better and using the proper keywords and keyword phrases is one of them.
Traffic Travis
Search engine optimization can be a very complicated process. With all the competition on the web for traffic through search engines it is nearly impossible to have a high search engine rating without immense knowledge in SEO techniques. For people who know very little about SEO, allow me to recommend a piece of software called Traffic Travis.
This is excellent SEO software. I’ve been using Traffic Travis on my websites with great results. Many of my blog posts have made it to number one on Google because of it.
Traffic Travis is SEO software designed to make ranking in the search engines achievable and easy for website owners of all levels and experience, without the need for a big marketing budget. And the newly-released 3.0 version includes even more features to streamline the SEO process.
Simple to use and with a very intuitive interface, I highly recommend Traffic Travis to anyone involved with the SEO on their website(s).
The SEO tips in this post were contributed by Michelle Dale. Michelle is the Managing Director of Virtual Miss Friday, a cutting-edge Executive Virtual Assistant Service which assists organizations and enterprising individuals with every detail of their entrepreneurial aspirations.
If you would like to peruse further information on her successful online business building strategies, Contact VMF.
With internet strategy experts and marketers pushing the boundaries of website optimization as far as they can, and the search engines pouring millions into research and development to stay one step ahead of the pack, SEO is a very dynamic area.
In this business television show, the final episode in yourBusinessChannel’s search engine optimization series, web strategy gurus and business experts share their predictions for the future of SEO.
The show is essential viewing for SMEs and marketers looking for internet marketing tips on how to stay at the top search engine results pages in the months and years to come.
The world of SEO will become more and more competitive in the future. SEO will continue to take market share from traditional advertising mediums, as online marketing becomes an even more popular business development tool.
At the same time, in certain areas of business, the cost of bidding on the most popular SEO terms will increase.
The next of the online marketing tips in the show is that search engines will become smarter and more personalized as search technology improves.
Major search engines will know more about you and what you want and like, and deliver tailored results which are highly relevant to you, based on your previous clicks and preferences online.The search engines will know whether you prefer text, photos, audio, video, or photos, and this will be reflected in the results you see when you run a search.
As user experience plays a heavier role, SEO marketing will become more complicated, but also more powerful.
As search results become more highly customized, the marketing possibilities will also become more customized. Businesses will be able to deliver a targeted marketing message to particular demographics.
Watch this business television show for the rest of the predictions from business experts.
“During the last 3 months, 173 other SEO search engine submitters have joined forces with 1on40 to benefit from the outstanding success of the service. We now not only submit for individaul web site owners and entrepreneurs but also other SEO’s who want thier clients to get the #1 result on Google, Yahoo! and hundreds of other search engines.”
“We have recently terminated a number of affiliates for submitting fake clients and down line members. We do check all submissions regardless.”
“We have succeeded in making thousands of web site owners very rich. Every day we have over 50 new web site owners reaching the Number One result for 5 keywords on Google, Yahoo! and hundreds of other search engines.”
1on40 now has 20 affiliates worth over $650,000 and over 800 worth between $250,000 and $650,000. The company also has over 10,000 affiliates worth up to $250,000.
1on40 is now in the process of preparing a pre-IPO (Initial Public Offering) for 1on40 on the London Stock Exchange. Any negotiation with such an offering will make all of us affiliates wealthier. Each credit you earn or have earned as a 1on40 affiliate, is being treated as 100 shares or similar in the Initial Public Offering. It is estimated that each share will be worth a minimum of $1.80! This dividend will be payed out to all affiliates in August 2008.
Why is this so exciting?
Do the math.
1 credit (referral) = 100 shares x $1.80 = $180.00 USD per credit!
Are you feeling these numbers?
Bring in just 20 referrals and you’ve earned $3,600!
500 referrals nets you a whopping $95,000!
By the way, you are paid 1 credit for every affiliate or client referred by ‘Your Whole Downline’ up to 20 Levels Deep…
You get paid a credit for Every affiliate you refer.
You get paid a credit for Every client you introduce to 1on40.
You get paid a credit as an Overide from Every affiliate Your whole down line refers.
You get paid a credit as an Overide from Every client Your whole down line introduces.
The more affiliates You refer directly means the More affiliates that will refer other affiliates into Your down line earning you a credit Each one.
Use your credits or exchange them. Your web sites can stay at NUMBER ONE on Google and 100’s of other search engines without you bidding a CENT!
This is Massive!
1on40 recently made early exchanges for 120 affiliates who had introduced over 30 affiliates from their existing downlines into the 1on40 opportunity.
The company is currently negotiating a plan for early exchange for active affiliates who have referred over 20 affiliates. All will be notified of this plan in the affiliate news area soon.
There’s not much time left. You have until the end of March 2008 to refer free clients.
Think GibLink was Huge? – You ain’t seen nothing yet.
“The proprietary software company Submit Expresso Group who own and operate the search engine submission service 1on40 has been approached by Search Engine giants Ask.com as a buyout. Submit Expresso Group has turned down the offer of over 100 Million US Dollars for the company as its intention is to list the business on the London Stock Exchange in August 2008 which is not only more beneficial to its founders but also to its clients and affiliates alike. A buyout at this time is out of the question as the value of the company will be tenfold once the client base has grown to 10 million as projected by its stock flotation in August 2008.
With the end of Beta stage looming at the end of March, 1on40 is expected to see first gross profit of over £30 Million GBP (60 Million USD) which will establish it the main SEO in the world. Having established itself in a hard to break market using a free Beta version will have added to its overall value which will be paid out as dividends to its numerous loyal affiliates in August 2008 on flotation.”
Are you reading between the lines here?
1on40 is the real deal and they are about to hit the London Stock Exchange.
They are here to stay and as an affiliate of this company you will be greatly rewarded.
Period. Paragraph. End of story.
You still have time to get your website(s) to number 1 on Google plus39 other major search engines plusHundreds of others Worldwide and to become an affiliate partner if you so choose.
Remember, 1on40 pays a whopping$40 per referral. And it does not matter if that referral signs up as a client or an affiliate. Plus you get a percentage of all of your referrals sign ups.
Now, while I will not say how many, I will say that because of how attractive this opportunity is, I already have quite a few referrals with very little work done except for getting the word out.
You can do the same.
That very familiar saying “what are you waiting for” holds very true on this one.
Time is limited on the beta period free website submission offer.
FYI – I have contacted the Submit Expresso Group through back door channels and will post their response along with their contact information as soon as I recieve a reply.
I’m sure that by now you’ve heard of 1on40, the new SEO kid on the block.
1on40 is the new website submission service that claims, very boldly I might add, that they will get you to the top result for 5 keywords on Google, Yahoo! and 39 other major search engines within 120 days. Submission to their service is very easy, free and they guarantee these results.
1on40 simply want’s everyone interested in ranking at the top of the SERPS to give their service a try.
One of the statements on their homepage clearly says it.
“Pay nothing for our unique service until you see your web site at the NUMBER ONE position on Google and the other 39 TOP search engines for the 5 keywords. Get top result for once – FREE.
Once at NUMBER ONE position we will leave YOUR web site there for 7 days to prove our ground breaking service. Then you need to start paying us (bidding), for our ‘THEN PROVEN’ service and carry on having tested our service without risking your money like you would on other ‘hyped up SEO services that underperform or simply do not work’.
It costs nothing to give us a try… You have to see it work to believe it, therefore we don’t charge you a dime until you have – GUARANTEED.
Once you’ve tested us and seen your site at NUMBER ONE position on Google, Yahoo and 38 other TOP search engines for 5 keywords it’ll be time to pay us (bid) to keep it there. YOU can keep your web site at NUMBER ONE for as long as you like by bidding on your keywords.
Each bid you make secures another 120 days at NUMBER ONE on the TOP 40 search engines including Google and Yahoo.”
Now while there has been much buzz going on around the net about whether they can do what they claim they can or not, that’s not what this post is about.
Thousands of people are signing up to try this new service – But time is limited. They will end the introductory free website submissions and begin the ‘paid for service’ in March 2008. This is only days away.
Now, with all of the buzz they are creating right now, you still have a small window of opportunity left to promote 1on40 while it’s still free and pump some serious money into your bank account.
Did you know that every person you introduce to 1on40 earns you 1 credit and that every credit can be redeemed for $40 cash? And this applies whether that person signs up for the website submission or as an affiliate.
Here are a couple of excerpts from the news section of the 1on40 website. (remember, 1on40 was released to the public in October 2007, it’s only new here in the States)
January 6th 2008
“1on40’s service is Free and You get paid to distribute it. If you don’t someone else will! Top referrer this period has earned over £200,000GBP in redeemable credits”
(note: that’s $400,000 USD!)
January 19th 2008
“We are excelling our own expectations and results.
Since Beta test began in August 2007, 98O clients have hit the number one result in Google and Yahoo for 5 keywords.
On average each of the 98O web sites made a staggering 95,OOOUKGBP/$19O,OOOUSD ‘each’ between the 15th December and 15th January 2008. From today we are planning to pay out a revenue share from the bids on keywords to our loyal partners/affiliates. When a client bids on their 5 keywords the partner/affiliate that introduced them will get 15% of the bid as well as the credit.
Each time th bid is made the 15% is paid out for life.
For example, we would be sending checks/cheques out to 1800 partners/affiliates who joined us before October for over ’3 million GBP/6 million USD.”
A later news release stated:
February 4th 2008
“Just 2 weeks after releasing this statement we have made another 428 client’s web sites NUMBER ONE on Google, Yahoo and 100′s of other search engines. Now 1on40 sees 980 plus another 428 clients at the 1st result for their 5 keywords every day.
1,408 very, very happy clients every day…
1,408 very happy clients paying for their keywords means our affiliates are getting rich.
Our clients are generating Huge revenue from their existing sites and our affiliates are getting paid 15% of the bids their clients make Plus 1% from their down line’s clients.
There is money to be made everywhere with 1on40.”
Think about it.
Every web site on the Web is a client waiting for 1on40′s free service. Everyone wants to get More business and increase their profit. All you need to do is show them how and benefit from it. Every Internet marketer and affiliate wants this service to promote their business.
And get this – They pay down to 10 levels deep!
You should get in now though. The reason I’m saying this is because it is very easy to promote a service such as this while it’s still free. That all ends with the release of their ‘paid for service’ which begins in March.
I just stumbled upon this new website called 1on40, that claims they will get your site to the first result in the top 40 search engines including Google and Yahoo.
They say that your site will get to the top result for 5 keywords of your choice, on Google and 39 other Major search engines within 120 days, for Free.
Now get this.
- 1on40 says that they do not cheat the search engines
- Trick the search engines
- Create any sort of doorway pages
- Create dodgy links
- Make mistakes that jeopardize your site
- Change any code on your site
- Redirect
- Get you banned from the search engines
And they will not divulge exactly how they get your website to the first result of Google + 39, but that they do. And for Free!
Here are just a few of the testimonials I pulled from the website.
- One client recently submitted their site a few months ago and 35 days later had 30,000 orders for mobile telephones in a space of an hour. She made £17.00GBP per phone in one hour by PayPal. PayPal loved her and she loves 1on40!
- A client submitted a web site and had to ship 138,000 teddy bears to the USA in a single week at $8.00USD profit per bear.
– An affiliate of a certain affiliate scheme submitted their affiliate URL and gained 24,809 sign ups and over 300,000 sales in one month alone netting him over $4 Million USD.
- An Estate Agent submitted their property site and had over 800 enquiries in 7 days resulting in 62 sales and 400 new listings. Now that’s business!
- A property developer used 1on40 and 100% pre-sold 3 developments making a gross income of £24 Million GBP just in deposits. Selling doesn’t seem so hard if you are at NUMBER ONE on Google and Yahoo PLUS 100′s more search engines…
- A budding entrepreneur submitted a web site that cost him $100.00USD to build and 99 days later had so many people pitching to invest in his business he had to take it global even before its launch. Nice way to start-up a business!
- A dating site saw an increased membership of over 45,000 females and 239,000 males at a premium of $12.00USD a month profit after using our service for just 2 months. Now they pay us just 10% of their profit to stay at NUMBER ONE.
- A start-up business portal used our service to populate its database. We filled it with over 130,000 businesses seeking capital within 6 weeks. This web site also got over 20,000 Angel Investors and VC’s signed up to fund their clients.
There are many, many more and you should see the list of search engines they guarantee your number 1 position on, UNREAL!
You can even become a free affiliate and earn a Massive income from giving this unique service away during the BETA period. Join now and get paid credits to bid on keywords or cash in for $40.00 per credit.
This one caught me by surprise but I truly believe it’s worth checking out.
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