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9 Valuable Tips on Addressing the Needs of Your Website Visitors

February 26th, 2010

Online users are continuously searching for something of importance to them.

Whether it’s information, products, or services, they are looking for an answer to a question or a problem.

Proper online marketing tactics are especially crucial with the rise in competition across the world wide web.

One essential element of building a successful online business, is creating a business that values and appreciates customers and prospective customers. This means that marketing tactics that build a powerful, trusting association with customers are vital.

Building trust begins at the initial encounter with your website and continues with every single subsequent interaction.

According to Nobel Prize-winning scientist Daniel Kahneman, we experience approximately 20,000 moments each and every day.

A moment is the few seconds it takes for the brain to evaluate and chronicle an experience.

These experiences can be either positive or negative and your website, headlines, content, or responses can make a enormous difference in how people record the experience. Their reaction also determines what they will do next.

When people visit your site, they quickly skim the headline to see if they would like to read more. They continue reading if they are engaged and intrigued and they want to learn more about what you have to say. This is a terrific place to start building a relationship with customers.

Be certain that you say what you have to offer and do not make false promises or you’ll lose customers quickly. It’s imperative to build this connection with customers and website visitors to secure their dedication and loyalty.

They can also become tremendous assets as their trust grows and they promote and advertise your website to their associates, colleagues, and social networks.

Relationship marketing is a very valuable marketing tactic for online entrepreneurs.

It has been a principal part of sales in the off-line world for decades and now it has found its way to the Internet. But building a relationship online is different from having a face-to-face conversation and an opportunity to persuade potential customers to make a purchase.

Some of the most useful tips and methods deployed to begin building a positive relationship include:

Make all customer interactions count.

Follow-through on commitments and claims about products or services.

Offer benefits and product value that responds to the customer’s needs.

Treat customers as individuals who are respected and valued.

Pay attention to customers – even complaints can be a gift if handled correctly and quickly.

Be available and accessible when customers have questions, concerns, or remarks.

Surround your customers with valuable information by using emails, website content, social media, and other methods of contact – but do not be invasive.

Make your website user-friendly and simple to navigate for new and existing customers.

Create a blog about your business where discussion is more casual and inviting.

Relationship-marketing is not just a trend. It’s here to stay and folks want to know that they are valued and appreciated as individuals.

Creating long-lasting relationships helps to ensure long-lasting customers and repeat sales. It also encourages existing customers to refer their colleagues, friends, and others to your website.

Do not take one single customer for granted. Each and every interaction with a customer is a gift and should be highly valued.

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How Much Do You Contribute to Others?

January 30th, 2010

Penny Power, author of Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business, explains why you need to contribute to others if you want to run a successful social marketing strategy.

“When I’m looking all over the Internet, and I’m looking for new contacts, and I’m reading content on blogs and videos and YouTube and just seeing the way people built their reputations, one of the things I’m really fascinated by is how much they’re actually contributing to others.

A lot of people are still spending time, when they join social networks, focused on what they want to achieve.

So they come in and they have a very targeted attitude to – I need to make sure that I achieve customers. OK? And they’re coming from the world of suspect prospects and customers. And they want to channel it all, funnel it all down and measure their success in that way.

This new world isn’t like that.

It comes at you in a much more random way. And it’s very serendipitous. You just don’t know where that right connection is going to come from.

So if you have a much more fluid attitude to the way that you spend time on the Internet, and you are willing to read a blog and then — even if it’s maybe not your business focus — contribute and comment on it, it speaks realms about you.

Recently, we had a blog of a lady in America who has cancer, and she needed to connect with five other people who had had similar cancer in other parts of the world. 206 people commented on that.

Now cancer wasn’t their business. But 206 people wanted to support her and re-Tweeted that blog to help her find those five.

That contribution to someone in the Internet speaks realms about you as a person, far beyond just broadcasting your business message.”

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Internet Marketing News, Tips and Tricks Around the Web Vol. 3

November 19th, 2009

There’s a lot of good, worthwhile information out there on our world wide web. Today I’d like to share a few of the things on social media marketing and blogging that caught my attention and may be something you’ve been looking for.

Jay Baer is a social media strategy consultant and coach for corporations & public relations firms. He has worked with over 700 companies (25 of the Fortune 1000).

I came across a post of Jay’s today that has some very beneficial and often overlooked qualities that every serious blogger should have. In the post he states the 11 critical elements needed for successful blogging today.

11 Must-Do’s for the Serious Blogger is the first in a three post series this week on social media case studies.

One critical point mentioned at the very beginning is patience.

Jay says:

"Patience is a requirement for successful blogging. Every blog starts out with precisely the same number of readers: zero. The goal should be to gain a few readers every day, and over time you have a viable blog community. I started with 312 total visits in my first week (mostly friends and family), and it took almost 10 months to cross the 1,000 visits per week threshold. This blog now averages approximately 3,500 visits per week."

The other elements expanded upon by Jay include: Specificity, Consistency, Variety, Imagery, Utility, Gravity, Humanity, Community, Searchability, Extensibility and Virality.

All in all, it’s a very interesting and informative read and I highly recommend you take a moment or two to absorb 11 Must Do’s for the Serious Blogger right now.

Chris Garrett, author of the Social Media Examiner and co-author of the book ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income, published a very useful post on finding the time for social media.

"One of the major objections I hear about social media is about time.

Do any of these sound familiar?

“Who has time?”

“You expect me to do all this on top of my normal duties?”

“How do you fit everything in?” … and so on.

I am not going to lie to you. Social media does take time. In fact, time is going to be one of your major hidden costs of doing business on the Internet. And for some of us, that time could be wasted if we are not careful.

You need to watch where your time goes to ensure you’re spending it efficiently and with the desired impact."

Continue reading 5 Tips for Finding Time for Social Media.

And finally there’s an insightful post on Facebook marketing done by Naomi Trower. Naomi, a Real Estate Broker for her company Premier Equity Group Inc., answers a question posed by many marketers and businesses alike, "why do I even need a Facebook fan page?"

Here’s why: Facebook currently has an Alexa ranking of 2. They are the second most trafficked website next only to Google!

This means that your Facebook page will be indexed fastrer on Google and other search engines. – Continue reading 5 Ways to Promote Your Facebook Fan Page

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Bigger Than Google? Twitter is the Future. Really

November 2nd, 2009

Business expert Thomas Power, entrepreneur, founder of Ecademy, professional speaker and social media expert, explains why he expects Twitter to become the dominant online business development tool in the near future.

“What is Twitter, what’s it going to be, where’s it going?

I think the thing about Twitter is I see Twitter like a coffee shop. And I see Google like a library. And you need both.

You go to the library to get books and get information and look stuff up. And you go to the coffee shop to talk, to chat, to kick things around, to gossip, to hear what’s going on. And I think when you define the news, news is what people are talking about right now.

What people are talking about right now is on Twitter, and arguably Is Twitter. So Twitter is the new news, as well as being the news inside the news. So it’s like the the new coffee shop and the talk that’s going on inside the coffee shop."

Watch the video below, presented by yourbusinesschannel, to get more insight into Mr. Powers’ enlightening train of thought.

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What Our Kids Can Teach Us About Building Social Networks

September 10th, 2009

Business networking expert Penny Power, who has recently published Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business, explains what our kids can teach us about building our social networks.

"I think that we can learn a lot from the younger generation. I’m very empowered by the younger generation, because they know that being liked and being trusted is more important than just being great at what they do. And they’re not broadcasting stuff. They’re sharing their vulnerabilities and their weaknesses with one another.

They’re just building real friends.

They’re just being open with one another, randomly embracing people and supporting each other.

So when they go into the business world, they might have 2,000 contacts by the time they go into business who know their values, know what they stand for, know what they like, know their history. And those 2,000 people are going to get 2,000 jobs. And there is no way that they’re going to be looking in the yellow pages or even googling for a skill set.

They’ll be getting into their network and asking who can I trust to do something for me, anywhere in the world.

We can learn a lot from that about how to build our networks."

Check out the video below to hear more from Penny about building social networks.

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Quality or Quantity? Penny Power on Social Networking’s Big Question

August 10th, 2009

Penny Power, founder of business social network Ecademy, reveals the answer to one of the biggest questions people are asking about social networking today.

When people join social networks they often wonder about the size of the network they should set out to build. Essentially, it’s a question of which is best: should the network be large in terms of quantity, or deep in terms of the strength of the connections within the network.

While each network will be different depending upon the individual creating it, Penny suggests aiming to attain both quantity and quality of connections. Quantity, she says, is very important because it demonstrates your level of attraction. Quality of connections is important because there needs to be value within the network for it to be worthwhile being a part of. Find out more from Penny Power about building a large, quality network by watching this show.

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8 Reasons Why Twitter Just Won’t Work for You

July 27th, 2009

Despite the buzz and excitement about Twitter’s potential as a social marketing platform, there are still people out there for whom Twitter just won’t work.

In this new business television show, Twitter for business expert Mark Shaw shares his latest social marketing tips on how to know if you are one of those rare people who just can’t get value for their business from Twitter.

In the show, Shaw divides his business advice into eight reasons that Twitter may not work for you.

Each of the reasons also contains a practical social marketing tip on how to use Twitter effectively as part of your small business marketing strategy.

Shaw has based each of his eight social marketing tips on real experiences he has had with business people and personality types who just can’t seem to leverage Twitter for their small business marketing strategy.

You can watch the business television show right here for free.

For the impatient, however, here are the first couple of reasons.

First, if you are selfish, Twitter will not work well for you. This is because Twitter is essentially about sharing – sharing your contacts, sharing information and advice and sharing links.

You will only get the best social marketing results if you understand this and follow the unwritten Twitter ‘rule book’.

Similarly, you need to enjoy engaging with people if you want to see great business results from your Twitter-based social marketing strategy. After all, social marketing is not called social for nothing.

To make social marketing work for your business, you need to engage with your followers, customers, and contacts.

Twitter marketing requires an entirely different approach from the old days of broadcast marketing, where you simply pumped your message out into the world and hoped that someone would take notice.

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Engage Your Followers With Free Products

July 21st, 2009

People love getting free stuff. Anyone who has ever incorporated free samples, or a competition or product giveaway into their small business marketing strategy will know this.

The appeal of free stuff can be used very successfully in the world of online social marketing too.

In this new business television show, Twitter for business expert Mark Shaw gives the low-down on a new social marketing application that offers a highly effective way to get people excited about your message and activate your online networks.

The tool is a Twitter application called Twivaway. As the name suggests, Twivaway is a free application that lets you run giveaway competitions for your business on Twitter.

Shaw explains how the tool works, and what it can do for your business’s Twitter-based social marketing strategy.

In simple terms, Twivaway automates the process of running a giveaway promotion for your business on Twitter. The application allows you to send out a tweet to all your followers, referring them to a website or blog where they can sign up to enter the competition.

Importantly, in order to enter the giveaway competition, your followers are required to retweet your original message. This feature makes a Twivaway very powerful tool.

The application gives you all the benefits you would expect from a traditional giveaway competition, for example increased customer loyalty, a raised profile, increased customer awareness of your products, and plenty of word-of-mouth buzz.

With Twivaway, you also get additional benefits for your small business marketing strategy. By running a giveaway competition with Twivaway, you will increase traffic to your website and increase your Twitter following.

Twivaway is just one of hundreds of Twitter applications that can boost your business.

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Twitter is a Hundred Times Better Than Google for Market Research

July 14th, 2009

One of Twitter’s greatest benefits as a business development and social marketing tool is its incredibly powerful search functionality.

Twitter is an absolute goldmine of information and data for your business. In fact, according to social marketing and Twitter for business expert Mark Shaw, Twitter is far better that Google for collecting market intelligence.

In this new business television show Shaw shares social marketing tips and business advice on using Twitter to find out what your customers want and what they are saying about your brand.

Shaw begins by describing the limitations of Google for market research.

When you are trying to collect information on your customers and you use Google, you tend to just get a whole lot of company websites. Run the same search on Twitter, however, and you get to see a whole lot of actual conversations that people out there are having about your industry or brand. This makes it an amazingly powerful business development tool.

You can see in real time the kind of products and features that your customers want, and what they really think about the products you have to offer. Not only that, but you can then go out and communicate directly with those people on Twitter.

In his social marketing tips, Shaw uses a practical example.

Imagine if you were Strepsils. You could search Twitter for ‘sore throat’, then immediately see what people were saying about sore throats. Imagine the valuable, highly targeted information you could glean. Then you could go offer all those people a free sample of your product, or you could ask them what flavours they’d like to see.

Watch the show for free right here to see the rest of Shaw’s expert advice on using Twitter for effective market research.