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Social Bookmarking: What Are the Advantages?


Social BookmarkingWhat’s the first thing that comes to your mind when you talk about driving traffic?

The big search engines, maybe?

Pay for each Click?

Using Banner Ads?

You have plenty of options for creating traffic to your site, implemented correctly they will work well.

And yet, there is a con to useful marketing plans like Banner advertising and PPC promotions in that they want significant amounts of money upfront.

If you want to use these techniques you need to have some money to spend and be willing to risk it.

If you do not have the money to spend then there are other techniques you can use which will not cost you anything and can be quite effective.

One way to go about this is to put your website into social bookmarking websites.

 

Wait, shouldn’t such websites only be employed for bookmarking pages?

The fact is, they can produce some incredibly targeted traffic for your site. The true advantage to social bookmarking sites centers on their not simply brining you good visitors, but also getting you traffic out of the major search engines.

The following article will show you some of the great things social bookmarking can do for you.

Incoming links prove to be the biggest element which impacts the level of your website rank placements with the major search engines.

It will certainly increase your rank, if you possess a great deal of related incoming links for your site. So the more backlinks you create the higher ranking you will receive.

Your website links with all the various content comes with it, when you begin putting up bookmarks everyplace that you can on the Internet, they spread. People that looking at your bookmark then have the ability to travel directly to your website, that is, if they enjoy your content.

This will increase your links and search engine rankings in no time.

Such backlinks prove to be of excellent quality, since these are trusted sites that possess high page rankings.

Targeted traffic is attracted to any information you may choose to add to a social bookmarking site. But along with this, another benefit is the fact that you start getting quality backlinks, which is a plus point as far as the search engines go.

In order to impress the major search engines, the site putting up your backlink must be relevant, reputable, and large.

Search engines view popular social bookmarking sites as ‘authority’ sites, thanks to their ever updating and quality content. This means your search engine rankings will increase, and that means higher targeted traffic for your website.

Social bookmarking has been around for a while now.

There are software tools that you can use to simplify the process, or you can do it manually with some labor involved. But whatever way you choose to do it, the result you can get out your marketing efforts can be enormous.

Remember to stay patient and keep working at it, your persistence will pay off in the long run.

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9 Valuable Tips on Addressing the Needs of Your Website Visitors


Website Visitors Online users are continuously searching for something of importance to them.

Whether it’s information, products, or services, they are looking for an answer to a question or a problem.

Proper online marketing tactics are especially crucial with the rise in competition across the world wide web.

One essential element of building a successful online business, is creating a business that values and appreciates customers and prospective customers. This means that marketing tactics that build a powerful, trusting association with customers are vital.

Building trust begins at the initial encounter with your website and continues with every single subsequent interaction.

According to Nobel Prize-winning scientist Daniel Kahneman, we experience approximately 20,000 moments each and every day.

A moment is the few seconds it takes for the brain to evaluate and chronicle an experience.

These experiences can be either positive or negative and your website, headlines, content, or responses can make a enormous difference in how people record the experience. Their reaction also determines what they will do next.

When people visit your site, they quickly skim the headline to see if they would like to read more. They continue reading if they are engaged and intrigued and they want to learn more about what you have to say. This is a terrific place to start building a relationship with customers.

Be certain that you say what you have to offer and do not make false promises or you’ll lose customers quickly. It’s imperative to build this connection with customers and website visitors to secure their dedication and loyalty.

They can also become tremendous assets as their trust grows and they promote and advertise your website to their associates, colleagues, and social networks.

Relationship marketing is a very valuable marketing tactic for online entrepreneurs.

It has been a principal part of sales in the off-line world for decades and now it has found its way to the Internet. But building a relationship online is different from having a face-to-face conversation and an opportunity to persuade potential customers to make a purchase.

Some of the most useful tips and methods deployed to begin building a positive relationship include:

  • Make all customer interactions count.
  • Follow-through on commitments and claims about products or services.
  • Offer benefits and product value that responds to the customer’s needs.
  • Treat customers as individuals who are respected and valued.
  • Pay attention to customers – even complaints can be a gift if handled correctly and quickly.
  • Be available and accessible when customers have questions, concerns, or remarks.
  • Surround your customers with valuable information by using emails, website content, social media, and other methods of contact – but do not be invasive.
  • Make your website user-friendly and simple to navigate for new and existing customers.
  • Create a blog about your business where discussion is more casual and inviting.

Relationship-marketing is not just a trend. It’s here to stay and folks want to know that they are valued and appreciated as individuals.

Creating long-lasting relationships helps to ensure long-lasting customers and repeat sales. It also encourages existing customers to refer their colleagues, friends, and others to your website.

Do not take one single customer for granted. Each and every interaction with a customer is a gift and should be highly valued.

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How Much Do You Contribute to Others?


Penny Power, author of Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business, explains why you need to contribute to others if you want to run a successful social marketing strategy.

“When I’m looking all over the Internet, and I’m looking for new contacts, and I’m reading content on blogs and videos and YouTube and just seeing the way people built their reputations, one of the things I’m really fascinated by is how much they’re actually contributing to others.

A lot of people are still spending time, when they join social networks, focused on what they want to achieve.

So they come in and they have a very targeted attitude to – I need to make sure that I achieve customers. OK? And they’re coming from the world of suspect prospects and customers. And they want to channel it all, funnel it all down and measure their success in that way.

This new world isn’t like that.

It comes at you in a much more random way. And it’s very serendipitous. You just don’t know where that right connection is going to come from.

So if you have a much more fluid attitude to the way that you spend time on the Internet, and you are willing to read a blog and then — even if it’s maybe not your business focus — contribute and comment on it, it speaks realms about you.

Recently, we had a blog of a lady in America who has cancer, and she needed to connect with five other people who had had similar cancer in other parts of the world. 206 people commented on that.

Now cancer wasn’t their business. But 206 people wanted to support her and re-Tweeted that blog to help her find those five.

That contribution to someone in the Internet speaks realms about you as a person, far beyond just broadcasting your business message.”


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Internet Marketing News, Tips and Tricks Around the Web Vol. 3


There’s a lot of good, worthwhile information out there on our world wide web. Today I’d like to share a few of the things on social media marketing and blogging that caught my attention and may be something you’ve been looking for.

Jay Baer of convinceandconvert.com Jay Baer is a social media strategy consultant and coach for corporations & public relations firms. He has worked with over 700 companies (25 of the Fortune 1000). 

I came across a post of Jay’s today that has some very beneficial and often overlooked qualities that every serious blogger should have. In the post he states the 11 critical elements needed for successful blogging today.

11 Must-Do’s for the Serious Blogger is the first in a three post series this week on social media case studies.

One critical point mentioned at the very beginning is patience.

 

Jay says:

"Patience is a requirement for successful blogging. Every blog starts out with precisely the same number of readers: zero. The goal should be to gain a few readers every day, and over time you have a viable blog community. I started with 312 total visits in my first week (mostly friends and family), and it took almost 10 months to cross the 1,000 visits per week threshold. This blog now averages approximately 3,500 visits per week."

The other elements expanded upon by Jay include: Specificity, Consistency, Variety, Imagery, Utility, Gravity, Humanity, Community, Searchability, Extensibility and Virality.

All in all, it’s a very interesting and informative read and I highly recommend you take a moment or two to absorb 11 Must Do’s for the Serious Blogger right now.

 

Chris Garret of The Social Media ExaminerChris Garrett, author of the Social Media Examiner and co-author of the book ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income, published a very useful post on finding the time for social media. 

"One of the major objections I hear about social media is about time.

Do any of these sound familiar?

“Who has time?”

“You expect me to do all this on top of my normal duties?”

“How do you fit everything in?” … and so on.

I am not going to lie to you. Social media does take time. In fact, time is going to be one of your major hidden costs of doing business on the Internet.  And for some of us, that time could be wasted if we are not careful.

You need to watch where your time goes to ensure you’re spending it efficiently and with the desired impact."

Continue reading 5 Tips for Finding Time for Social Media.

 

Naomi Trower of Premier Equity Group Inc.And finally there’s an insightful post on Facebook marketing done by Naomi Trower. Naomi, a Real Estate Broker for her company Premier Equity Group Inc., answers a question posed by many marketers and businesses alike, "why do I even need a Facebook fan page?"

Here’s why: Facebook currently has an Alexa ranking of 2. They are the second most trafficked website next only to Google!

This means that your Facebook page will be indexed fastrer on Google and other search engines. – Continue reading 5 Ways to Promote Your Facebook Fan Page


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Bigger Than Google? Twitter is the Future. Really


Business expert Thomas Power, entrepreneur, founder of Ecademy, professional speaker and social media expert, explains why he expects Twitter to become the dominant online business development tool in the near future.

“What is Twitter, what’s it going to be, where’s it going?

I think the thing about Twitter is I see Twitter like a coffee shop. And I see Google like a library. And you need both.

You go to the library to get books and get information and look stuff up. And you go to the coffee shop to talk, to chat, to kick things around, to gossip, to hear what’s going on. And I think when you define the news, news is what people are talking about right now.

What people are talking about right now is on Twitter, and arguably Is Twitter. So Twitter is the new news, as well as being the news inside the news. So it’s like the the new coffee shop and the talk that’s going on inside the coffee shop."

Watch the video below, presented by yourbusinesschannel, to get more insight into Mr. Powers’ enlightening train of thought.

 

 


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What Our Kids Can Teach Us About Building Social Networks


Business networking expert Penny Power, who has recently published Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business, explains what our kids can teach us about building our social networks.

"I think that we can learn a lot from the younger generation. I’m very empowered by the younger generation, because they know that being liked and being trusted is more important than just being great at what they do. And they’re not broadcasting stuff. They’re sharing their vulnerabilities and their weaknesses with one another.

They’re just building real friends.

They’re just being open with one another, randomly embracing people and supporting each other.

So when they go into the business world, they might have 2,000 contacts by the time they go into business who know their values, know what they stand for, know what they like, know their history. And those 2,000 people are going to get 2,000 jobs. And there is no way that they’re going to be looking in the yellow pages or even googling for a skill set.

They’ll be getting into their network and asking who can I trust to do something for me, anywhere in the world.

We can learn a lot from that about how to build our networks."

Check out the video below to hear more from Penny about building social networks.

 

 


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Quality or Quantity? Penny Power on Social Networking’s Big Question


Penny Power, founder of business social network Ecademy, reveals the answer to one of the biggest questions people are asking about social networking today.

When people join social networks they often wonder about the size of the network they should set out to build. Essentially, it’s a question of which is best: should the network be large in terms of quantity, or deep in terms of the strength of the connections within the network.

While each network will be different depending upon the individual creating it, Penny suggests aiming to attain both quantity and quality of connections. Quantity, she says, is very important because it demonstrates your level of attraction. Quality of connections is important because there needs to be value within the network for it to be worthwhile being a part of. Find out more from Penny Power about building a large, quality network by watching this show.


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