What’s the first thing that comes to your mind when you talk about driving traffic?
The big search engines, maybe?
Pay for each Click?
Using Banner Ads?
You have plenty of options for creating traffic to your site, implemented correctly they will work well.
And yet, there is a con to useful marketing plans like Banner advertising and PPC promotions in that they want significant amounts of money upfront.
If you want to use these techniques you need to have some money to spend and be willing to risk it.
If you do not have the money to spend then there are other techniques you can use which will not cost you anything and can be quite effective.
One way to go about this is to put your website into social bookmarking websites.
Wait, shouldn’t such websites only be employed for bookmarking pages?
The fact is, they can produce some incredibly targeted traffic for your site. The true advantage to social bookmarking sites centers on their not simply brining you good visitors, but also getting you traffic out of the major search engines.
The following article will show you some of the great things social bookmarking can do for you.
Incoming links prove to be the biggest element which impacts the level of your website rank placements with the major search engines.
It will certainly increase your rank, if you possess a great deal of related incoming links for your site. So the more backlinks you create the higher ranking you will receive.
Your website links with all the various content comes with it, when you begin putting up bookmarks everyplace that you can on the Internet, they spread. People that looking at your bookmark then have the ability to travel directly to your website, that is, if they enjoy your content.
This will increase your links and search engine rankings in no time.
Such backlinks prove to be of excellent quality, since these are trusted sites that possess high page rankings.
Targeted traffic is attracted to any information you may choose to add to a social bookmarking site. But along with this, another benefit is the fact that you start getting quality backlinks, which is a plus point as far as the search engines go.
In order to impress the major search engines, the site putting up your backlink must be relevant, reputable, and large.
Search engines view popular social bookmarking sites as ‘authority’ sites, thanks to their ever updating and quality content. This means your search engine rankings will increase, and that means higher targeted traffic for your website.
Social bookmarking has been around for a while now.
There are software tools that you can use to simplify the process, or you can do it manually with some labor involved. But whatever way you choose to do it, the result you can get out your marketing efforts can be enormous.
Remember to stay patient and keep working at it, your persistence will pay off in the long run.
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Jay Baer is a social media strategy consultant and coach for corporations & public relations firms. He has worked with over 700 companies (25 of the Fortune 1000).
Chris Garrett, author of the Social Media Examiner and co-author of the book
And finally there’s an insightful post on Facebook marketing done by Naomi Trower. Naomi, a Real Estate Broker for her company Premier Equity Group Inc., answers a question posed by many marketers and businesses alike, "why do I even need a Facebook fan page?"
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