Why Big Celebrities are Good for Twitter

By Rodney Brooks, on July 7th, 2009

There is sometimes lot of negativity about celebrities and famous people joining Twitter.

Many users and social marketing experts have said that they think the likes of Oprah Winfrey and Ashton Kutcher joining Twitter is a bad thing, because they don’t use it to answer back or engage with their fans, so it’s one way traffic.

In this new business television show, Twitter for business expert Mark Shaw debunks the myth that famous users are ruining Twitter.

On the show, Shaw explains his views and in the process, shares a number of practical social marketing tips.

One of his key insights is that entrepreneurs can leverage the massive popularity of big stars in their small business marketing strategy. The social marketing opportunity presented by the presence of people like Stephen Fry, Ashton Kutcher, and Oprah Winfrey on Twitter, is very, very valuable for small business.

Shaw explains that when a celebrity joins Twitter, they quickly attract a huge following. Whether it’s Oprah, Shaquille O’Neal or someone else, most celebrities attract a fairly targeted demographic. So, if you’re in business and you share a target demographic with one of these celebrities, then you have a ready-made contact list of people who might be interested in your products.

This invaluable data is available immediately, publicly, and for free. That’s why the presence of stars on Twitter is a brilliant opportunity to boost your social marketing and your small business marketing strategy.

Another positive for business when famous people join Twitter, is the so called ‘celebrity effect’. If your business gets mentioned by a celebrity on Twitter, you will get a lot of attention, very quickly.

Watch the business television show for free right here to get the rest of of Shaw’s expert Twitter marketing tips.