Engage Your Followers With Free Products

By Rodney Brooks, on July 21st, 2009

People love getting free stuff. Anyone who has ever incorporated free samples, or a competition or product giveaway into their small business marketing strategy will know this.

The appeal of free stuff can be used very successfully in the world of online social marketing too.

In this new business television show, Twitter for business expert Mark Shaw gives the low-down on a new social marketing application that offers a highly effective way to get people excited about your message and activate your online networks.

The tool is a Twitter application called Twivaway. As the name suggests, Twivaway is a free application that lets you run giveaway competitions for your business on Twitter.

Shaw explains how the tool works, and what it can do for your business’s Twitter-based social marketing strategy.

In simple terms, Twivaway automates the process of running a giveaway promotion for your business on Twitter. The application allows you to send out a tweet to all your followers, referring them to a website or blog where they can sign up to enter the competition.

Importantly, in order to enter the giveaway competition, your followers are required to retweet your original message. This feature makes a Twivaway very powerful tool.

The application gives you all the benefits you would expect from a traditional giveaway competition, for example increased customer loyalty, a raised profile, increased customer awareness of your products, and plenty of word-of-mouth buzz.

With Twivaway, you also get additional benefits for your small business marketing strategy. By running a giveaway competition with Twivaway, you will increase traffic to your website and increase your Twitter following.

Twivaway is just one of hundreds of Twitter applications that can boost your business.