Essential Tips: Making Facebook Work With the Rest of Your Online Activity

By Rodney Brooks, on April 27th, 2009

The world of social media and social networking is very dynamic, and it can be difficult for business people to keep up with all the latest social marketing platforms.

Even more problematic is coordinating and managing your social marketing presence across a multiple platforms.

In this business television show, Facebook marketing experts share social marketing tips on the best tools available to coordinate your online activity across various social networking platforms, blogs, and websites.

To get the most out of a Facebook marketing campaign, your online presence needs to stretch beyond just that platform. Different platforms like Facebook, Twitter, and blogs, all have their own specific uses and can be coordinated to support each other.

The Facebook marketing experts begin their practical tips on this business television show by explaining how you can use Facebook to drive greater traffic to your blog. This is an easy and highly effective first step towards integrating your online efforts.

The best way to do this is to announce each new blog posting through your Facebook page as a status update. This way all of your friends on Facebook will be automatically notified of your new blog. You will not only increase readership of your blog, but you will also increase activity on and interest in your Facebook profile.

Another tip is to create a Facebook business card.

On the business card you can promote your website, blog and other social networking profiles, for example your LinkedIn, and Twitter profiles.

Facebook works particularly well in conjunction with Twitter. Facebook is highly functional, while Twitter is great for posting frequent short updates.

So feed your tweets into Facebook as status updates to keep your profile active and interesting.