Expert Business Sales Tips: Taking Your Pitch to the Next Level

By Rodney Brooks, on September 28th, 2009

In the current economic climate, customers are more cautious than ever about committing their hard-earned cash to a new supplier or a new product.

In this environment, it is more important than ever that your sales presentation shows how well you understand your audience’s issues, and that you have what it takes to solve them.

It is no longer enough just to tick the boxes.

In this business television show, dozens of sales and business experts have contributed their latest business sales tips on delivering an incredibly impressive sales pitch that will leave your audience in no doubt that you mean business.

The first of the sales tips is to provide reassurance to the audience during your presentation. It’s not always the first thing you think of when you’re pitching to a room, but prospective customers need reassurance.

For the customer, any change carries risk along with it. They’ll be thinking, ‘what do I stand to lose by shifting over to this product?’

So no matter how appealing you make your pitch, if you don’t make sure the customer feels safe, you’ll never get their business. The customer needs to know they won’t be losing out by purchasing from you. You need to prove that your product can give them what they want, while providing solutions for all the issues and concerns that they have raised.

The next piece of advice is to sell on value, not price.

Many customers will come straight out, early in the presentation, and want to know how much your product costs. It’s a natural enough question – but you need to be very wary of it.

To find out why this is so, and how to adapt your sales presentations to get around it, watch the business television show for free right here.