Twitter is a rapidly growing online network and a very powerful social marketing and business development tool, but it is still in its early days.
Many business people sign up and create an account, only to realize they have no idea about what to tweet.
In this business television show, Twitter and social marketing expert Mark Shaw explains the three main categories of tweet, the way different users tweet, and how to know what kind of tweets you should be writing.
A common misconception about Twitter is that users spend most of their time sending tweets announcing that they are walking down the street or eating a cheese sandwich. This kind of tweet, which he calls the “social chit chat tweet” is in fact only one kind of tweet.
All users will tweet like this from time to time. However, if you are in business and running a Twitter social marketing strategy, then you will annoy your followers if you pump out too much banal material.
Another kind of tweet is the “sharing tweet”. This is where you pass on to your contacts something of value that you’ve found online – ideas, information, a great article, a link, a special deal, tools, opinions, and so on.
These tweets are great for social marketing purposes because you are contributing something of true value to your following. Rather than forcing your products down their throat, you are sharing useful advice that can help them reach their personal and business development goals.
Shaw’s final category of tweet is the “expert tweet”, where you share technical or business advice in an area where you have very strong credentials and experience.
Only acknowledged business experts and other experts should write many of this kind of tweet.
Watch the business television show for free to find out which of these tweets you should be writing.
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