Facebook Marketing Tips: What good will Facebook do for my business?

By Rodney Brooks, on May 16th, 2009

Facebook may have started as a tool for reconnecting with old friends and classmates, but it’s grown to become one of the most popular sites on the internet, and has enormous potential as a social marketing tool for business.

This business television show distils advice from dozens of Facebook marketing experts on why you to include Facebook in your business’s web strategy. The show was the first in a five part business television series on Facebook marketing.

The show begins by covering many of the ways in that business people put Facebook to use. There are of course many business uses for Facebook, from business networking to social marketing. That’s what makes Facebook such a powerful business development tool for giants of business and SMEs alike.

Take networking for example. Facebook allows entrepreneurs and executives to connect with thought leaders in their industry, with media contacts, with fellow businesspeople, potential investors, and of course new customers.

By watching the show, you will learn from the business experts how to build a creative, attractive profile page which will be the centre of your networking strategy on Facebook.

The next major type of business use discussed in the show is using Facebook as a communication tool. Facebook allows business people to communicate with their entire network quickly and efficiently. Status updates, for example, are a very fast way to send a message out to everyone about a new product, seeking a piece of business advice, or sharing some other news.

There is vistually no cost associated with communicating on Facebook. Some businesses have been able to shift their customer communications entirely onto Facebook, saving thousands of dollars in direct mail printing and postage costs.

Watch the show for free for the rest of the Facebook marketing advice. Stay tuned to eBiz Profit Solutions for further episodes in the Facebook for business series.