Bloggers and blogs are now a vital part of any marketer or small business’s web strategy, according to leading social marketing expert Hilary Topper of HJMT Communications.
In this new business television show produced by yourBusinessChannel, Topper explains that the most popular bloggers are now just as influential as the mainstream news media in popularizing products.
In her social marketing tips on the show, Topper explains that bloggers’ opinions really count and really matter, and if they promote a product, their followers and readers will buy it in big quantities. So for entrepreneurs looking for new ways to enhance their small business marketing strategy, pitching to bloggers can be a powerful tool that can result in a real impact on sales.
Topper illustrates her web strategy and business advice by referring to several real life examples where a positive mention by the right blogger has transformed the sales results of a small business. Many of her examples are clients of her own.
Topper has seen first hand the kind of results that the internet marketing tips and social marketing tools she gives here can achieve.
Topper’s examples range from everything from a new kind of screwdriver that was blogged about by a specialist hardware blogger, to a girl scout company who used bloggers to trial and promote their new flavour of girl guide cookie. The wide range of examples just proves what a powerful social marketing technique this is.
All marketers need to be thinking about pitching not only to news media, but also to bloggers, says Topper. Of course, while this sounds simple in theory, it is not always easy to get bloggers to write about you and your products.
Topper has plenty of helpful business advice for marketers trying to persuade bloggers to try out their products and write about them. It is important to check out the blogger and what they like to write about, and to be persistent.
Watch the show for more.
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