3 Things You Can do to Increase the Number of Return Visitors to Your Site

By Rodney Brooks, on August 6th, 2009

The importance of gaining traffic and visitors is talked about all the time but do you know that repeat visitors are as equally important. Repeat visitors will normally be more inclined to buy and sign up from you than first-time visitor.

Many webmasters simply neglect this fact and keep focusing their energy on attracting traffic to their site. For those that want to increase the amount of repeat visitors I have chosen three tools that will certainly be useful to you.

First, it is important that you offer your visitors a genuine reason to come back to your site. If you offer regular tutorials, tips or any other interesting articles visitors will find their way back to your site. Don’t expect people to come back to your site if you keep on offering old and expired news. Try to have some guest bloggers or outsource some of your work if you can’t post updated content quite often.

It is also important you offer some form of interactivity to your website visitors if you want them to come back. For instance by offering opportunities for visitors to interact with each other you can easily encourage repeat visitors to your site. Interactive websites has never been so popular especially in this Web 2.0 era. For instance each visitor can have a profile on your site that will allow each other to connect and make new friends.

Third tip will be to offer your visitors a form of subscription facility. This will allow them to be automatically notified of new post that has been done on the sites. This can be in the form of email updates, in the form of an Ezine or through RSS feeds. There are a variety of plugins and tools such as Feedburner or WordPress plugins that are available to allow you to capture signups.

For a successful website you will indeed need a lot of traffic. But you can still improve your conversion rate by encouraging these first-time visitors to visit your site again. This should be a great way to improve the return on the investment that you made to gain traffic. This is what you can achieve by using the three tips above.

Written by Edgar Boutaric

These are only three small tips to encourage repeat visitors. Find out more tips like this and other marketing tips at my blog at www.blogmarketingtools.com.