Internet Marketing News, Tips and Tricks Around the Web Vol. 3

By Rodney Brooks, on November 19th, 2009

There’s a lot of good, worthwhile information out there on our world wide web. Today I’d like to share a few of the things on social media marketing and blogging that caught my attention and may be something you’ve been looking for.

Jay Baer is a social media strategy consultant and coach for corporations & public relations firms. He has worked with over 700 companies (25 of the Fortune 1000).

I came across a post of Jay’s today that has some very beneficial and often overlooked qualities that every serious blogger should have. In the post he states the 11 critical elements needed for successful blogging today.

11 Must-Do’s for the Serious Blogger is the first in a three post series this week on social media case studies.

One critical point mentioned at the very beginning is patience.

Jay says:

"Patience is a requirement for successful blogging. Every blog starts out with precisely the same number of readers: zero. The goal should be to gain a few readers every day, and over time you have a viable blog community. I started with 312 total visits in my first week (mostly friends and family), and it took almost 10 months to cross the 1,000 visits per week threshold. This blog now averages approximately 3,500 visits per week."

The other elements expanded upon by Jay include: Specificity, Consistency, Variety, Imagery, Utility, Gravity, Humanity, Community, Searchability, Extensibility and Virality.

All in all, it’s a very interesting and informative read and I highly recommend you take a moment or two to absorb 11 Must Do’s for the Serious Blogger right now.

Chris Garrett, author of the Social Media Examiner and co-author of the book ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income, published a very useful post on finding the time for social media.

"One of the major objections I hear about social media is about time.

Do any of these sound familiar?

“Who has time?”

“You expect me to do all this on top of my normal duties?”

“How do you fit everything in?” … and so on.

I am not going to lie to you. Social media does take time. In fact, time is going to be one of your major hidden costs of doing business on the Internet. And for some of us, that time could be wasted if we are not careful.

You need to watch where your time goes to ensure you’re spending it efficiently and with the desired impact."

Continue reading 5 Tips for Finding Time for Social Media.

And finally there’s an insightful post on Facebook marketing done by Naomi Trower. Naomi, a Real Estate Broker for her company Premier Equity Group Inc., answers a question posed by many marketers and businesses alike, "why do I even need a Facebook fan page?"

Here’s why: Facebook currently has an Alexa ranking of 2. They are the second most trafficked website next only to Google!

This means that your Facebook page will be indexed fastrer on Google and other search engines. – Continue reading 5 Ways to Promote Your Facebook Fan Page