Internet Marketing News, Tips and Tricks Around the Web Vol. 4

By Rodney Brooks, on November 23rd, 2009

Today I ran into a couple of very interesting posts on the state of the not so new social media phenomenon and a few things we internet marketers can do to make working with it, a little more enjoyable and profitable. I’ve also included a link to an excellent interview with BobTheTeacher and Super Affiliate Marketer Lynn Terry.

First, let’s get into the concept of why you should…

Take a different approach to social media and customer engagement.

Sam Cece, CEO of StrongMail Systems, shared an interesting observation today on social media and how marketing online is about more than just jumping on the social media bandwagon.

"A decade ago, the term social media didn’t mean much to consumers, let alone marketers and corporate executives.

Today, none of us can get away from the term – it’s everywhere. Companies are jumping on the social bandwagon, erecting fan pages on Facebook, developing corporate Twitter accounts, creating groups on LinkedIn and producing channels on YouTube – all in the name of reaching, engaging and influencing customers on a more personal level.

While the game has certainly changed, it feels as if the social media pendulum has swung a bit too far in one direction. But by taking a closer look, it becomes clear that the more things change, the more they stay the same." Continue reading I’m not Knocking Facebook or Twitter, but…

Take it easy…

Terry Starbucker a blogger who believes in spreading “realistic optimism” through a philosophy he calls "Half-Fullism", has been in the business world for over 27 years in various leadership positions, most recently as a senior operations executive for a service business based in the Rocky Mountains west.

Terry recently took a more lighthearted, humorous look at social media. Something we should all be doing more of on a regular basis.

One of the things Terry mentions in his post is this: "Finally, there’s capitulation – the collective resignation that what once was fresh, new, and different is now stale, rote, and commonplace.

While our friend Social Media has not quite approached the capitulation stage yet, I fear it is getting closer and closer to it.

There is an antidote, however.

It’s the collective ability of the users to NOT take it so seriously, and keep the fun and social side of it alive and kicking."

To aid in this endeavor, he has taken the liberty of concocting 20 easy ways to help in his “SMOF” campaign (aka Social Media Ought to be Fun).

Personally, I thought these tips were very amusing to say the least and warranted an inclusion in this post. Continue reading 20 Easy Ways to Take Social Media a Little Less Seriously

The interview with Super Affiliate Lynn Terry from BobTheTeacher

On a different and final note, Bob Jenkins, an internet business marketing teacher who specializes in social networking strategies for business and creating information products from teleseminars, asked Super Affiliate Marketer Lynn Terry to share her thoughts on 4 key areas of her profitable online business:

1. Time management

2. Focus

3. Commitment, and…

4. How to go from start to profit

In case you’ve been in a cave some where for a long time, Lynn Terry is a very successful, full time Internet Marketer with over 12 years of experience in online business and marketing. ClickNewz is where she shares news on the latest eBiz trends and marketing strategies, as well as her own unique case studies, creative ideas and personal reviews.

This interview is very enlightening and includes a lot of useable information on the subjects mentioned above. Highly recommended reading.

Continue reading Internet Marketing Interview With Super Affiliate Lynn Terry