Be a key driver for growth on our Professional Services team in support of our enterprise customers throughout the lifecycle of their GIS implementation. This is a unique opportunity to apply your domain knowledge and ... [...]
Apple has acquired the social analytics firm Topsy Labs for more than $200m, according to a report in the Wall Street Journal. The tool enables users to. [...]
Author Description. Alex Spencer is Online Editor of Mobile Marketing Magazine. No Responses to “EE Partners with Tech City to Improve Network Infrastructure”. Name (required). Mail (will not be published) (required). [...]
Hotels.com's range of mobile apps have exceeded 25m downloads globally. The news comes as the company launch an app specifically for Kindle Fire tablets, as. [...]
Keywords: Social Media Marketing, Content, Non-profits, Marketing, Social Media, Social Networks. Getting into content marketing can be daunting, especially for nonprofits. After all, it's easy for businesses to create content, ... [...]
Christmas and Holiday Light Displays, a mobile app, allows users to mark any place where they find a particularly dazzling showing. [...]
The newer banking services appeal to younger people because they shun most fees and have no minimum balance requirements. [...]
The company said in the letter that matters of “ordinary business operations” should not be controlled by shareholders, and therefore the proposal should be excluded from the ballot. [...]
James Montier says there is one golden rule of investing, Robert Shiller says people make better decisions with advisors. [...]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Busts Yet Another Link Network: Anglo Rank Google’s head of search spam, Matt Cutts, just confirmed on Twitter that Google has targeted another...
Please visit Search Engine Land for the full article. [...]
Facebook for Business, a hub for companies large and small on the social network, is going beyond North America. The site announced recently that the Facebook for Business portal is launching in 11 more languages: Brazilian Portuguese, European Spanish, French, German, Italian, Japanese, Korean, Latin American Spanish, Simplified Chinese, Traditional Chinese and UK English.
The site announced this in a blog post:
These local-language versions of Facebook for Business are designed to help provide the most relevant content to advertisers around the world. In addition to product information, tips for advertising on Facebook and success stories, the international Facebook for Business sites will soon feature new, localized content serving marketers’ needs on a regional basis.
Image courtesy of Shutterstock.com. [...]
Dean TakahashiSimon KhalafMobile analytics firm Flurry has raised a $12.5 million round of funding, according to a filing with the U.S. Securities and Exchange Commission.
The money comes from venture capital firms that include Draper Fisher Jurvetson, Interwest Partners, Crosslink Capital, and Menlo Ventures, according to the filing. Flurry confirmed that it raised the amount, but it did not identify the investors yet.
The company works with 125,000 companies (most of them app and game developers). And more than 400,000 apps use Flurry’s analytics, with another 20,000 signing up every months.
The San Francisco company has always been strong in analytics for mobile apps and games, but it is building upon the big data knowledge and insight that it gets from those numbers. Earlier this year, Flurry launched an exchange dubbed Flurry Marketplace for its mobile advertising platform so that it can match the right advertisers with the right content publishers. The advertisers can offer bids to buy ads in real time and target the exact audience they want to reach.
Flurry gathers information on more than 1.2 billion smartphones and tablets each month. It captures over 1.3 trillion actions that those consumers perform in those apps each month, so it has a treasure trove of data that is useful to advertisers. With the new Flurry Marketplace, the company has created an exchange where advertisers and content publishers can team up to target ads at intended audiences in an automated, programmatic fashion.
Market research IDC predicts that real-time bidding (RTB) ad spending will top $13 billion by 2016. With such marketplaces, ad buyers can set bids on the ad impressions, or how much they will pay for their ads to be shown to audiences that meet certain thresholds, such as 18- to 34-year-old women who enjoy role-playing games. The dynamic market determines the best price for the transaction in order to maximize the return on investment for both the advertiser and publishe [...]