Squeeze Pages and List Building – You Can’t Have One Without The Other

By Rodney Brooks, on December 13th, 2006

by Rodney Brooks

Today’s most successful internet marketers are very familiar with squeeze pages.

They know that list building is the lifeline of online business and that traffic is the stool pigeon of unremarkable sales.

Now, although it does take time and effort to build a targeted and responsive list, if you have patience, the proper information and the proper tools, – it can be done with relative ease. You just need to focus your attention on building your list instead of trying to make that first sale.

As you become accostomed to online marketing and begin to master the art of it, you will definitely relay to upcoming internet marketers the proven fact that “the money is in the ‘targeted’ list”.

I emphasize the word targeted because I’ve noticed in my own online marketing endeavors that if you don’t have a targeted list, you don’t really have a business.

There are a few techniques used to grab hold of your visitor’s information in order to build this money-spinning list. One of the best methods is by utilizing a squeeze page with only one purpose – and that is to capture your visitors contact information.

The squeeze page is different from using a pop-up or normal opt-in form because there is a pre-requisite. You don’t allow your visitor access to your website unless they give you their name and email address and sometimes, depending on your contact needs, other details such as a phone number, street address, etc.

It is a well documented fact that squeeze pages can produce a 20% to 40% opt-in rate on the total number of visitors to your site.

Here are a few things you can do to optimize your squeeze pages.

When using a squeeze page, you should always provide a strong and juicy headline in order to entice your visitor into leaving their name and email address. You can use action phrases that influence them on a personal level such as “Send for my free 5 day e-recipe of The Amazing South Beach Diet” or something to that effect, depending upon what it is you are selling.

Make sure that you always give valuable, free information or software in order to “squeeze” your customers into joining your list.

In closing your offers, always make your visitor is acutely aware of the fact that their information will be kept confidential. Here is where you will also let them know that by taking action and giving you their email address, they are giving you permission to follow-up with future offers.

After they sign up, include some bonuses by giving out freebies, downloads, and discounts. This will build a good rapport between you and your customer. Now, when you send your next email offer to your subscriber introducing a new product, they will be more responsive to it.

The email does the pre-selling. If you do well with all the basic components, you can go from a 1% conversion on an affiliate sales page to a 10% opt-in on your lead capture page. This lead capture page will also generate more and more backend sales if used properly.

As I research and observe some the practices of today’s successful internet marketers, I find that list building and squeeze pages go hand in hand. The squeeze page is created to draw the focus and attention of your visitor to but one thing, – opt-in to your list for more information.

Once they are on your list you will have the ability to follow-up with them on a later date and several times thereafter, year, after year, after year.

This is how the most successful internet marketers build lifetime customers for their businesses and so should you.

This is a small investment in your business that will pay for itself over and over again in a very short period of time. The sooner you begin, the sooner you will begin to build a real online business that will continue to grow.

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