One of the quirks of Twitter is that it can unleash powerful social marketing forces on an unsuspecting website, resulting in overloaded servers and very surprised web administrators.
When a celebrity Twitter user like Stephen Fry or Ashton Kutcher links to online content, fairly often the site holding that content will crash because of the sudden, enormous influx of traffic created.
You probably don’t want your website broken, but wouldn’t you love that much traffic and attention?
In this business television show, Twitter marketing expert Mark Shaw shares his latest social marketing tips on using Twitter to drive traffic to your business website.
One of the most attractive things about using Twitter to increase website traffic is that it’s much cheaper than using Adwords or another PPC campaign. In fact, using Twitter for social marketing purposes costs nothing more than your time. All the applications and technology you need to run your small business marketing strategy on Twitter are free.
So how can Twitter boost your website traffic and help you hit your business development goals?
On the show, Shaw shares five practical social marketing tips to get you started.
First, before you do anything find an analytics tool so you know what your current traffic is and what results you are getting from Twitter. If you don’t start out with the right data and information and with the right tools in place, you’ll have no idea how successful your social marketing campaign has been. You need to benchmark everything before you begin.
Next, make sure you add your website URL to your bio page when you first create your profile. If you didn’t do it when you first set your account up, go back and do it right now. It’s an incredibly simple and easy thing to do, but many Twitter users forget it.
Watch the show right here for free to hear Mark Shaw give the rest of his Twitter marketing tips.
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