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March 9th, 2010
 In the Internet marketing and online business world, one of the most difficult tasks to accomplish is effectively managing your time with your day to day tasks.
By using a bit of creativity however, you can use an autoresponder to your advantage and drastically reduce your work load.
Those of you who are looking to make money online, can save a lot of time and still make a lot of money through the use of an autoresponder.
There are several ways that you can use an autoresponder to your advantage, resulting in more revenue and more time for your business, so you take care of other things, or simply sit back and spend more time with your family.
Use your autoresponder with your testimonials.
If you lack the room on your site to add your testimonials to your ad copy, you can add them to your autoresponder. If you choose to add them to your responder you should always be sure to include all of them.
It will look more professional, and let others know more about your products.
Put your entire website in autoresponder format.
Although this may sound silly to some, it’s actually an excellent idea that really works.
Not all visitors will have the time to read your website; often times having to leave before they can really read what you have to offer. If you put your website in autoresponder format, you can email bits and pieces from your site to potential customers so they can continue to read when they have time.
Include your terms and conditions.
Often times, potential customers and clients simply don’t have enough time to read through your terms and conditions. The terms and conditions are very important, which is why it never hurts to include them with an email.
Your terms and conditions that you email could include the exact copy from your website, or detailed information about your return policies, purchases, refunds, and anything else you think a potential customer would like to know.
There are many other ways that you can use your autoresponder.
All you need to do is put a little bit of creativity and thought into it, and you’ll probably find yourself amazed with all the things you can come up with. They are very popular in Internet marketing and online businesses these days, and for good reason.
If you’ve grown tired of having to manage every aspect of your online business – now is the time to invest in an autoresponder. They are user friendly and very affordable – making them something that no business should ever be without.
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February 26th, 2010
 Online users are continuously searching for something of importance to them.
Whether it’s information, products, or services, they are looking for an answer to a question or a problem.
Proper online marketing tactics are especially crucial with the rise in competition across the world wide web.
One essential element of building a successful online business, is creating a business that values and appreciates customers and prospective customers. This means that marketing tactics that build a powerful, trusting association with customers are vital.
Building trust begins at the initial encounter with your website and continues with every single subsequent interaction.
According to Nobel Prize-winning scientist Daniel Kahneman, we experience approximately 20,000 moments each and every day.
A moment is the few seconds it takes for the brain to evaluate and chronicle an experience.
These experiences can be either positive or negative and your website, headlines, content, or responses can make a enormous difference in how people record the experience. Their reaction also determines what they will do next.
When people visit your site, they quickly skim the headline to see if they would like to read more. They continue reading if they are engaged and intrigued and they want to learn more about what you have to say. This is a terrific place to start building a relationship with customers.
Be certain that you say what you have to offer and do not make false promises or you’ll lose customers quickly. It’s imperative to build this connection with customers and website visitors to secure their dedication and loyalty.
They can also become tremendous assets as their trust grows and they promote and advertise your website to their associates, colleagues, and social networks.
Relationship marketing is a very valuable marketing tactic for online entrepreneurs.
It has been a principal part of sales in the off-line world for decades and now it has found its way to the Internet. But building a relationship online is different from having a face-to-face conversation and an opportunity to persuade potential customers to make a purchase.
Some of the most useful tips and methods deployed to begin building a positive relationship include:
- Make all customer interactions count.
- Follow-through on commitments and claims about products or services.
- Offer benefits and product value that responds to the customer’s needs.
- Treat customers as individuals who are respected and valued.
- Pay attention to customers – even complaints can be a gift if handled correctly and quickly.
- Be available and accessible when customers have questions, concerns, or remarks.
- Surround your customers with valuable information by using emails, website content, social media, and other methods of contact – but do not be invasive.
- Make your website user-friendly and simple to navigate for new and existing customers.
- Create a blog about your business where discussion is more casual and inviting.
Relationship-marketing is not just a trend. It’s here to stay and folks want to know that they are valued and appreciated as individuals.
Creating long-lasting relationships helps to ensure long-lasting customers and repeat sales. It also encourages existing customers to refer their colleagues, friends, and others to your website.
Do not take one single customer for granted. Each and every interaction with a customer is a gift and should be highly valued.
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February 15th, 2010
Social marketing expert Thomas Power of Ecademy discusses why emotional intelligence is critical to your business development success:
“Emotional wealth is quite hard to understand, because I think people are focused on their financial wealth. Not really their emotional wealth. At least they might not know they’re focused on their emotional wealth.
Whereas with financial wealth they can measure that, they can count that, they can look in that, they can stare at that, they can live in that, they can drive that. Or they can holiday that.
So financial wealth is easy to define. But emotional wealth, I think, is how you feel inside.
It’s the messages that you communicate to other people, even without speaking. It’s the face that you’re transmitting. It’s my view increasingly that the greater your emotional wealth, the easier comes your financial wealth.
And we often meet a lot of people around the world who’ve got a lot of financial wealth. But they’re missing emotional wealth, and then they want to buy it. Because they can afford everything.
But you can’t purchase emotional wealth.”
Check out the video for more insight from Thomas Power on the one kind of wealth you can’t buy.
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February 14th, 2010
Many people like yourself have landed on this page because you’re looking at the most fool-proof way to start your Internet business. Starting one isn’t as easy as you think after all the trials, difficulties and challenges you will face along the way and the heaps of competition you will discover online.
Want proof? Simply Google ‘make money online’ and you’ll discover how much competition you have – probably in the hundreds and thousands of them!
Worse still, some unethical marketers who want to make a fast buck out of you by selling all kinds of crappy and irrelevant information to you.
It’s misleading alright…no, it’s plain wrong to waste any newbie marketer’s time and effort like this!
Fact is, there will be ‘gurus’ and ‘experts’ who will be more than happy to exploit clueless marketers who are quick to draw out their wallets to make a ‘life-changing purchase’.
Lets get something straight…there is no such thing as a life changing purchase!
Even the best money- making blueprint will not work for you unless you put it into practice, and in most cases, actually making the system manifest in real life is the hardest challenge you’ll face…
Read More: Beyond The Newbie Stage
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February 8th, 2010
 Image by tyfn via Flickr
If you are looking for the latest web strategies to market your business online then join us for this introduction to the ‘Freemium‘ business model from Peter Froberg of Freemium.org.
The term Freemium was coined by Chris Anderson of Wired magazine to describe delivering free content or services with revenue coming from a very small proportion of customers paying for premium service.
Some of the best known examples are Skype and You Tube.
According to Anderson there is a huge psychological difference between ‘free’ and ‘almost free’. By using the free model, you can achieve build massive audience or build a huge network for your product very quickly.
You can then monetise a proportion of this audience with a premium offering.
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January 19th, 2010
 Ideally, your Facebook and Twitter programs should interact with your blog, as you create awareness and show your expertise. Your blog should always be educational and informative as this, once again, helps to rapidly build up your credibility.
When you set up a blog, you can use a number of great website development tools to help you expand it.
Consider syndication, where your blog posts are sent to other blogs on the Internet, where the owners are looking for great, targeted content in your niche. Of the many seo services out there, this can be one of the most powerful techniques.
One fundamental thought you need to bear in mind is that people are always looking for social proof before they buy something online. As such, your main sales site should include as many great testimonials as you can.
Look at top ranked sites such as Amazon.com, who fully rely on the social proof phenomenon. You can read any number of items of feedback related to every single item that they sell. They even show you “what others bought” to give you an additional “feel-good” bonus.
When it comes to your blog, try and establish an interactive relationship with your readers. The commenting area in a blog is very important and if a thread starts, do everything that you can to keep it going, even if there is a small element of controversy contained within!
The idea is to convince visitors that your blog is the place to be and encourage them to sign up for your RSS feed, bookmark and come back.
Bookmarking sites abound on the Internet. Here you’ll come across virtual social networks, where like-minded individuals get together to share their interest in the subject or niche. Sometimes you can find bookmarking sites that are really targeted, such as technology, while others are more generic.
It’s always a good idea to investigate the best bookmarking sites for your niche and to join. As we have said before, regular maintenance and involvement is most beneficial. Your bookmarking accounts should be personalised, with photographs, biographies and you should aim to establish a friend network within.
Bookmarking is a powerful tool and you can certainly act to bookmark your own posts, but when others do this it is a lot more powerful. Maybe you can find club membership where others would bookmark your content, for you? Through a reciprocal arrangement and for best effect, you would bookmark the other members’ content. If this seems like a lot of work, virtual assistant services are available that will bookmark content on your behalf.
Bookmarking can be very powerful, especially if you have something unusual, unique or emotive to promote. Indeed, if the content really is stirring it can create a viral response and inspire waves of traffic. Finally, whenever you post something on your blog, make sure that it is “pinged,” as part of the notification service that shows the search engines that you have new and interesting material on your site.
Michelle Dale is The Managing Director of Virtual Miss Friday, an Executive Virtual Assistant who assists businesses and individuals with achieving their professional goals. Want to find out more about online business building success strategies? Contact VMF.
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