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Penny Power, author of Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business, explains why you need to contribute to others if you want to run a successful social marketing strategy.
“When I’m looking all over the Internet, and I’m looking for new contacts, and I’m reading content on blogs and videos and YouTube and just seeing the way people built their reputations, one of the things I’m really fascinated by is how much they’re actually contributing to others.
A lot of people are still spending time, when they join social networks, focused on what they want to achieve.
So they come in and they have a very targeted attitude to – I need to make sure that I achieve customers. OK? And they’re coming from the world of suspect prospects and customers. And they want to channel it all, funnel it all down and measure their success in that way.
This new world isn’t like that.
It comes at you in a much more random way. And it’s very serendipitous. You just don’t know where that right connection is going to come from.
So if you have a much more fluid attitude to the way that you spend time on the Internet, and you are willing to read a blog and then — even if it’s maybe not your business focus — contribute and comment on it, it speaks realms about you.
Recently, we had a blog of a lady in America who has cancer, and she needed to connect with five other people who had had similar cancer in other parts of the world. 206 people commented on that.
Now cancer wasn’t their business. But 206 people wanted to support her and re-Tweeted that blog to help her find those five.
That contribution to someone in the Internet speaks realms about you as a person, far beyond just broadcasting your business message.”
When I say traffic strategy juggler I mean do you rush around trying every traffic strategy which comes on the market from the latest PPC and Adsense ideas to SEO and joint venture suggestions?
Do you juggle your traffic techniques just like a juggler might juggle with china plates or rubber balls? Never juggling anything for very long and forever moving from one strategy to the next?
You are not alone.
Internet marketers are forever dreaming up fanciful systems and selling them on their hype filled sales pages, so it’s difficult not to get lost in the false promises and so called guarantees of instant, free and easy traffic!
Most people wanting to run an internet business do just the same, buying into the latest fad software, idea and program.
This is definitely not the way to run your internet business.
If you follow the suggestions in this post, you will generate even more traffic by taking on just one strategy.
If you have your own products or sell other peoples products as an affiliate, you only need ONE good traffic strategy.
Do one technique, do it properly, focus on it, and you WILL reap the rewards.
It’s better to operate one tried, proven and tested strategy than to jump from one to the next, never really getting anywhere, only to eventually give up!
If you have been trying every conceivable traffic technique available, then its time to clear your desk, focus on the task at hand and get to grips with a Google approved traffic software that works.
If you want to learn from mistakes that have already been made and short cut your route to free website traffic, then you simply can’t go wrong by partnering with the World’s number one traffic creator… none other than the mighty Google!
Understand this.
Software applications will bring you lots of traffic because there are hundreds if not thousands of places that will list your software for free. They will even make it free for the end user to download your software and start using it.
If you want to do the same simply follow these steps or skip to the end of this article where I have located a resource so that you can get all this done without all the headaches, months of work and having to pay out thousands in programming costs…
1) Find a suitable software application you think will help to bring traffic to your websites. Try doing a search on Google for ‘software applications’ or search for something you think matches the market you are currently in
2) Research the market place for the number of users who are likely to be available to download your software
3) Make sure these users are easily accessible, there’s no point developing something if you can’t reach the end user
4) Research the number of locations who are likely to accept your software and list it for free download to their users
5) Locate a programmer who can undertake your bespoke programming requirements. In fact you should locate at least 3 so that you can compare abilities, skills and of course quotations. Remember that cheapest is not always the best.
6) Once you have your programmer in place and have given the go ahead you now need to create your website and register your domain.
If you intend to sell your software you will need to recruit another programmer to develop and create your propriety systems to deliver your software. This may be a different programmer to the one who is developing your software as not all software programmers are good website programmers.
7) If you want fancy graphics you will also need an arty graphic designer
So there you have it. These are just some of the things the developer of this system has done to create his very own traffic strategy system. It’s taken him 6 years to get to where he is now and according to him, it’s been well worth the wait.
I have purchased, used and seen the system in action. There is also another source of unbiased reviews on this from real users at imreportcard.com.
If you don’t have 6 years to develop your own traffic generating system, you can short cut the time and cost by getting this Google approved traffic software.
After all juggling is for clowns and most definitely NOT for internet marketers…
Business expert Thomas Power, entrepreneur, founder of Ecademy, professional speaker and social media expert, explains why he expects Twitter to become the dominant online business development tool in the near future.
“What is Twitter, what’s it going to be, where’s it going?
I think the thing about Twitter is I see Twitter like a coffee shop. And I see Google like a library. And you need both.
You go to the library to get books and get information and look stuff up. And you go to the coffee shop to talk, to chat, to kick things around, to gossip, to hear what’s going on. And I think when you define the news, news is what people are talking about right now.
What people are talking about right now is on Twitter, and arguably Is Twitter. So Twitter is the new news, as well as being the news inside the news. So it’s like the the new coffee shop and the talk that’s going on inside the coffee shop."
Watch the video below, presented by yourbusinesschannel, to get more insight into Mr. Powers’ enlightening train of thought.
Whitehat SEO basically means using methods to improve your search engine rankings that are consistent with what the search engines want webmasters to do.
It uses only “ethical” or “natural” methods, and doesn’t rely on the use of techniques that search engines widely disapprove of.
Blackhat SEO uses more ‘extreme’ methods of gaining search engine rankings such as doorway pages, cloaking, spamming, link farms, blog farms, and other subversive tactics.
Blackhat SEO is typically thought of as being used primarily for in-and-out profits. In other words, webmasters who use blackhat techniques expect to get banned at some point.
They know it’s going to happen, but they don’t care.
The point of using blackhat tactics is to grab a cheap domain, exploit the system to the maximum extent, and extract the greatest amount of money possible before the domain is discovered and banned.
When the domain is banned, the entire process is usually repeated on another domain, probably using a different IP address for the server.
Although most blackhat techniques aren’t illegal, they might get you into legal trouble if a search engine decides you’re enough of a problem to warrant legal action. Although this is incredibly unlikely for small-scale blackhatters, it’s enough of a possibility for larger webmasters that it should be taken into consideration.
Whitehat SEO is considered more “ethical” than blackhat SEO. Whitehat SEO is usually favored by people who wish to build long-term businesses, as opposed to seeking quick profits.
It is generally used by people who are building large or high-quality sites, and who want those sites to stick around and make money for a very long time.
By using methods that won’t get the domain banned, the webmaster builds a business that can make money over the long term and not just a few weeks or months. Although the money may come in much slower than it might for a blackhat webmaster, the overall amount of money made could end up being much larger.
There’s also an area somewhere in between these two ‘worlds’, called greyhat.
The word greyhat actually refers to a type of computer hacker, but that isn’t what the word means here. A greyhat webmaster typically builds whitehat websites, but uses a few “questionable” tactics to help raise their rankings.
Greyhat webmasters don’t typically use the extreme blackhat tactics like cloaking, but may use tactics like buying backlinks or spamming blog comments. They tend to do things that might get them banned, but where the chances of that happening would be unlikely.
It’s all a matter of risk versus reward. The bottom line is, only take risks with what you’re prepared to lose. If you aren’t prepared to risk losing the work you’ve put into a site, then you shouldn’t take the risks associated with blackhat SEO.
About Paul Smithson - Paul Smithson is the founder of Intellimon and the driving force behind the best-selling XSitePro web site development tool.
Since graduating in Business Strategy and Direct Marketing from two of Europe’s leading business schools, Paul has set up five multi-million dollar companies, one of which is now owned by the BBC. His areas of expertise include business strategy, e-commerce, on-line and off-line marketing, software development, and maximizing the potential of on-line businesses.
For more information about this, and many other Internet Marketing-related topics, visit Paul Smithson’s site, www.xsitepro.com.
In the current economic climate, customers are more cautious than ever about committing their hard-earned cash to a new supplier or a new product.
In this environment, it is more important than ever that your sales presentation shows how well you understand your audience’s issues, and that you have what it takes to solve them.
It is no longer enough just to tick the boxes.
In this business television show, dozens of sales and business experts have contributed their latest business sales tips on delivering an incredibly impressive sales pitch that will leave your audience in no doubt that you mean business.
The first of the sales tips is to provide reassurance to the audience during your presentation. It’s not always the first thing you think of when you’re pitching to a room, but prospective customers need reassurance.
For the customer, any change carries risk along with it. They’ll be thinking, ‘what do I stand to lose by shifting over to this product?’
So no matter how appealing you make your pitch, if you don’t make sure the customer feels safe, you’ll never get their business. The customer needs to know they won’t be losing out by purchasing from you. You need to prove that your product can give them what they want, while providing solutions for all the issues and concerns that they have raised.
The next piece of advice is to sell on value, not price.
Many customers will come straight out, early in the presentation, and want to know how much your product costs. It’s a natural enough question – but you need to be very wary of it.
To find out why this is so, and how to adapt your sales presentations to get around it, watch the business television show for free right here.
There’s one detail all sound concepts have in common and that is that they don’t usually die, but instead, get reinvented and take on an entirely new life.
Affiliate marketing is now witnessing the birth of its most recent incarnation, and believe it or not, it’s not based on the internet!
That’s probably the biggest factor you will need to get your head wrapped around when exploring this new form of affiliate marketing.
The phrase affiliate marketing was born out of the internet revolution. That’s why, bearing in mind that the latest evolution isn’t even based on the Net, this will be a bit foreign and will take some getting used to.
So what exactly is this new evolutionary leap in affiliate marketing then?
Well it all centers around the mobile phone. This is perhaps the easiest way to introduce yourself and more specifically your affiliate message into someone’s life.
I mean, think about it really.
In all likelihood, every person you know owns a cell phone, and odds are it has become an addition to their body at this point in time.
We now embrace our cells phones, whether we like it or not, in higher regard than our wallets, keys, glasses, and watch. It’s the one thing we take all over the place with us. This attachment to cell phones is a worldwide phenomenon and it’s continuing to grow very, very fast.
The cell phone became larger than the personal computer in terms of worldwide usage years ago. Now, the number of individuals on the planet that utilize a cell phone makes regular computer usage numbers look insignificant to say the least.
So cutting straight to the chase then, it is now viable and actually incredibly easy to promote your products, services and offers through the standard cell phone. Once you know what you’re doing, it’s a walk in the park.
This form of affiliate marketing is still in it’s initial stages in terms of the total amount of affiliates utilizing it. The profits being seen by the early movers and shakers are outstanding. I know that as fact, because I’m one of them.
We are suddenly earning a lot more than the conventional affiliate can earn via internet marketing, by a very sizeable margin.
Just like internet marketing, it’s a numbers game.
But unlike internet based affiliate marketing which is now at it’s bursting point with way too many affiliates, the numbers in cell phone affiliate marketing remain stacked in our favor. Once again the opportunity now exists to get in at the beginning, just like it did in the primitive days of affiliate marketing on the net.
So if you’re an affiliate marketer interested in what is proving to be a very lucrative, virtually untapped market, strike while the iron is hot and join me over at cellphonecash.Net.
With internet strategy experts and marketers pushing the boundaries of website optimization as far as they can, and the search engines pouring millions into research and development to stay one step ahead of the pack, SEO is a very dynamic area.
In this business television show, the final episode in yourBusinessChannel’s search engine optimization series, web strategy gurus and business experts share their predictions for the future of SEO.
The show is essential viewing for SMEs and marketers looking for internet marketing tips on how to stay at the top search engine results pages in the months and years to come.
The world of SEO will become more and more competitive in the future. SEO will continue to take market share from traditional advertising mediums, as online marketing becomes an even more popular business development tool.
At the same time, in certain areas of business, the cost of bidding on the most popular SEO terms will increase.
The next of the online marketing tips in the show is that search engines will become smarter and more personalized as search technology improves.
Major search engines will know more about you and what you want and like, and deliver tailored results which are highly relevant to you, based on your previous clicks and preferences online.The search engines will know whether you prefer text, photos, audio, video, or photos, and this will be reflected in the results you see when you run a search.
As user experience plays a heavier role, SEO marketing will become more complicated, but also more powerful.
As search results become more highly customized, the marketing possibilities will also become more customized. Businesses will be able to deliver a targeted marketing message to particular demographics.
Watch this business television show for the rest of the predictions from business experts.
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