Cross Selling | eBiz Profit Solutions

A Fast, Easy, Free Resource for Including Upsells in Your Promotions

Amazon does it, EBAY does it, so why can’t you?

After all, up-selling is a technique employed by leading e-commerce sites to boost their sales and though you may be many light years behind them financially, this technique can be used effectively by you too.

There are many ways you can up-sell a product, but before we get into the easiest method, you should be aware of the fact that an up-sell is a product you wish to sell immediately after your customer has purchased your first product.

Needless to say, the second product or the product to be up-sold, has to be related to the first product bought by the customer.

The easiest method of up-selling is to put it to work on the ‘checkout’ page.

What can you do with the Checkout Page?

Follow this process to uncover the easiest method to up-selling.

First, you need to identify the webpage that you want to include the upsell on. It could be your product page, salesletter page, your newsletter subscription page, your thank you page and so on. Then just add an option for them to include MORE products before they ‘checkout’. So if it’s a newsletter subscription page, ask them if they want to include a free trial offer to your other paid product before they click "Register" on your newsletter page.

If your page is a salesletter webpage, give them an option to include another product before they click the "Order Now" button.

Here’s another example.

If your webpage is a shopping cart, you can always ‘upsell’ your prospects to add more quantity to the product that they’re buying.

The list goes on.

Here are some things you need to watch out for while up-selling:

1. The product you up-sell needs to be somewhat related to the product the customer bought. The closer the correlation, the better it is for you because you’ll get more sales.

2. Write your up-selling ad as carefully and diligently as you would have designed your sales ad. Just the fact that the customer bought one product from you doesn’t mean he is sure to buy another!

3. Up-sell but don’t push. Pushing is bad for any form of selling and the same applies in up-selling too. Inform the customer about your product and leave the choice up to them. Also, bear in mind that you’re adding more value to your customer by offering greater solutions to them in your upsell products. The methods for up-selling your products are not as tough as you may have thought.

Basically, if you’re not integrating any upsell in your sales funnel, you’re literally leaving money on the table. It will always cost you more time, effort and money to acquire a new customer, compared to selling to an existing customer who already trusts you and likes your product.

Although the technicalities surrounding the deal make it a slightly tough nut to crack, I can honestly tell you that it is well worth your time to explore this powerful marketing strategy.

The 1ClickUpgrade System is free software that can be integrated into your existing website that will allow you to create upsells within minutes!

You can get The 1CilckUpgrade System and a free audio course at 1ClickUpgrade.com.