David Meerman Scott | eBiz Profit Solutions

Free Means Free: Why email Sign ups Could be Wrecking Your Social Marketing Efforts

Many digital marketers have yet to fully understand the way the online world works, according to leading social marketing expert David Meerman Scott.

Meerman Scott, the author of “The New Rules of Marketing and PR and the upcoming World Wide Rave”, shares his latest social marketing tips on developing a successful small business marketing strategy online in a new series of business TV shows on yourBusinessChannel.

In this, the fourth of seven shows, Meerman Scott describes a rule that must be followed in order to roll out a really effective social marketing web strategy.

The aim of his social marketing tips is to create a World Wide Rave about your product, In other words, a major buzz that has people visiting your website because they genuinely want to be there, and global communities are eagerly linking to your site.

In earlier shows, Meerman Scott explained that social marketing involves dropping the traditional product-centric and ego-centric approach to marketing, and instead adopting a web strategy based around creating highly attractive content that customers genuinely want to access and share.

In this show, he urges viewers to give up control of their message as part of their small business marketing strategy.

While the idea is frightening to a lot of marketers, it is a vitally important part of a successful web strategy.

The essential point is that the great content that you create for customers to enjoy and share should be freely sharable. So if you create a valuable white paper for download from your website, then make it genuinely free.

According to Meerman Scott, creating a World Wide Rave about your product is not about generating sales leads, collecting email addresses or filling out forms. All those things will irritate customers, and therefore undermine your web strategy.

Meerman Scott shares the rest of his social marketing tips in upcoming shows on yourBusinessChannel.

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Stop being a Moron! Expert Ecommerce Team shows how web site owners are still making the same old mistakes

Here are two new shows in which top e-commerce experts examine some of the more common mistakes that are made online, how to avoid making them and, if you already have, what you can do right now to resolve them.

The first show features expert advice from Bryan Eisenberg, Cofounder of Future Now, and David Meerman Scott, best-selling author of The New Rules of Marketing & PR, as they explain how to build and run a highly effective e-commerce site that makes every conversion it can.

Part 2 features expert advice from Sascha Lueken, Search Engine Expert, second-elements marketing, Stefan Tornquist, Research Director at Marketing Sherpa, Rick Wilson, Executive Vice-President at MivaMerchant, Bryan Eisenberg, Cofounder of Future Now, and Christian Anthony, General Sales Manager at ShopFactory.

Start getting the sales that your site deserves – click the flashing play button on the image below to watch part 1 right here, right now!

After you’re done, you may want to click the “watch the next show” link directly on the video screen to view part 2 of the series or you can get linked to expert help right away. There’s a link on the screen for that too.

Enjoy and Absorb!

Don’t hesitate to comment on this video series and please, return often.
There’s much more to come!

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