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How Much Do You Contribute to Others?

January 30th, 2010

Penny Power, author of Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business, explains why you need to contribute to others if you want to run a successful social marketing strategy.

“When I’m looking all over the Internet, and I’m looking for new contacts, and I’m reading content on blogs and videos and YouTube and just seeing the way people built their reputations, one of the things I’m really fascinated by is how much they’re actually contributing to others.

A lot of people are still spending time, when they join social networks, focused on what they want to achieve.

So they come in and they have a very targeted attitude to – I need to make sure that I achieve customers. OK? And they’re coming from the world of suspect prospects and customers. And they want to channel it all, funnel it all down and measure their success in that way.

This new world isn’t like that.

It comes at you in a much more random way. And it’s very serendipitous. You just don’t know where that right connection is going to come from.

So if you have a much more fluid attitude to the way that you spend time on the Internet, and you are willing to read a blog and then — even if it’s maybe not your business focus — contribute and comment on it, it speaks realms about you.

Recently, we had a blog of a lady in America who has cancer, and she needed to connect with five other people who had had similar cancer in other parts of the world. 206 people commented on that.

Now cancer wasn’t their business. But 206 people wanted to support her and re-Tweeted that blog to help her find those five.

That contribution to someone in the Internet speaks realms about you as a person, far beyond just broadcasting your business message.”

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TweetGlide: New Twitter App From Mike Filsaime Get's You Free Traffic

October 28th, 2009

I just downloaded this HOT NEW Free Twitter Desktop App. Not only does it make using Twitter a lot easier because you can easily manage all aspects of your account from one location…

…it also has a built in traffic network designed to send you free traffic to your website when you post updates from inside the app. It was developed by Mike Filsaime and if you know anything about Mike, then you know that this will be a viral traffic generating machine.

All you have to do is download it for free and maintain the same Twitter activity you were before you heard about this. Only now, you will get free traffic from it.

It’s called TweetGlide and here’s how using this new App will get you free traffic.

It has a similar user interface to popular Twitter apps such as Twirl and Tweet Deck, where you have different panels for the Twitter Stream, your @ replies, and your direct messages.

But what makes TweetGlide different, and more importantly, what gets you TRAFFIC is the additional panel called the "Members Ad Stream", where your ad (which looks like a Twitter post) that you created from inside the app will be displayed on OTHER TweetGlide users "Ad Stream" panel.

It’s credit based and all you have to do is post, like you normally do, and you will earn ad credits which will convert to your ad being displayed in the stream.

Pretty straight forward, but extremely powerful.

But here’s where it gets even better.

In addition to getting credits for posting, you will get credits for referring other members, and even more credits for members YOUR referrals get to use TweetGlide – 5 levels down!

A word of caution – using Tweet Glide can result in you getting a lot of traffic.

Start building your unlimited traffic stream today.

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September 20th, 2009

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What Our Kids Can Teach Us About Building Social Networks

September 10th, 2009

Business networking expert Penny Power, who has recently published Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business, explains what our kids can teach us about building our social networks.

"I think that we can learn a lot from the younger generation. I’m very empowered by the younger generation, because they know that being liked and being trusted is more important than just being great at what they do. And they’re not broadcasting stuff. They’re sharing their vulnerabilities and their weaknesses with one another.

They’re just building real friends.

They’re just being open with one another, randomly embracing people and supporting each other.

So when they go into the business world, they might have 2,000 contacts by the time they go into business who know their values, know what they stand for, know what they like, know their history. And those 2,000 people are going to get 2,000 jobs. And there is no way that they’re going to be looking in the yellow pages or even googling for a skill set.

They’ll be getting into their network and asking who can I trust to do something for me, anywhere in the world.

We can learn a lot from that about how to build our networks."

Check out the video below to hear more from Penny about building social networks.

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Quality or Quantity? Penny Power on Social Networking’s Big Question

August 10th, 2009

Penny Power, founder of business social network Ecademy, reveals the answer to one of the biggest questions people are asking about social networking today.

When people join social networks they often wonder about the size of the network they should set out to build. Essentially, it’s a question of which is best: should the network be large in terms of quantity, or deep in terms of the strength of the connections within the network.

While each network will be different depending upon the individual creating it, Penny suggests aiming to attain both quantity and quality of connections. Quantity, she says, is very important because it demonstrates your level of attraction. Quality of connections is important because there needs to be value within the network for it to be worthwhile being a part of. Find out more from Penny Power about building a large, quality network by watching this show.

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8 Reasons Why Twitter Just Won’t Work for You

July 27th, 2009

Despite the buzz and excitement about Twitter’s potential as a social marketing platform, there are still people out there for whom Twitter just won’t work.

In this new business television show, Twitter for business expert Mark Shaw shares his latest social marketing tips on how to know if you are one of those rare people who just can’t get value for their business from Twitter.

In the show, Shaw divides his business advice into eight reasons that Twitter may not work for you.

Each of the reasons also contains a practical social marketing tip on how to use Twitter effectively as part of your small business marketing strategy.

Shaw has based each of his eight social marketing tips on real experiences he has had with business people and personality types who just can’t seem to leverage Twitter for their small business marketing strategy.

You can watch the business television show right here for free.

For the impatient, however, here are the first couple of reasons.

First, if you are selfish, Twitter will not work well for you. This is because Twitter is essentially about sharing – sharing your contacts, sharing information and advice and sharing links.

You will only get the best social marketing results if you understand this and follow the unwritten Twitter ‘rule book’.

Similarly, you need to enjoy engaging with people if you want to see great business results from your Twitter-based social marketing strategy. After all, social marketing is not called social for nothing.

To make social marketing work for your business, you need to engage with your followers, customers, and contacts.

Twitter marketing requires an entirely different approach from the old days of broadcast marketing, where you simply pumped your message out into the world and hoped that someone would take notice.

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Engage Your Followers With Free Products

July 21st, 2009

People love getting free stuff. Anyone who has ever incorporated free samples, or a competition or product giveaway into their small business marketing strategy will know this.

The appeal of free stuff can be used very successfully in the world of online social marketing too.

In this new business television show, Twitter for business expert Mark Shaw gives the low-down on a new social marketing application that offers a highly effective way to get people excited about your message and activate your online networks.

The tool is a Twitter application called Twivaway. As the name suggests, Twivaway is a free application that lets you run giveaway competitions for your business on Twitter.

Shaw explains how the tool works, and what it can do for your business’s Twitter-based social marketing strategy.

In simple terms, Twivaway automates the process of running a giveaway promotion for your business on Twitter. The application allows you to send out a tweet to all your followers, referring them to a website or blog where they can sign up to enter the competition.

Importantly, in order to enter the giveaway competition, your followers are required to retweet your original message. This feature makes a Twivaway very powerful tool.

The application gives you all the benefits you would expect from a traditional giveaway competition, for example increased customer loyalty, a raised profile, increased customer awareness of your products, and plenty of word-of-mouth buzz.

With Twivaway, you also get additional benefits for your small business marketing strategy. By running a giveaway competition with Twivaway, you will increase traffic to your website and increase your Twitter following.

Twivaway is just one of hundreds of Twitter applications that can boost your business.

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Expert Twitter Tips: Twitter Can Crash Your Business Website

July 19th, 2009

One of the quirks of Twitter is that it can unleash powerful social marketing forces on an unsuspecting website, resulting in overloaded servers and very surprised web administrators.

When a celebrity Twitter user like Stephen Fry or Ashton Kutcher links to online content, fairly often the site holding that content will crash because of the sudden, enormous influx of traffic created.

You probably don’t want your website broken, but wouldn’t you love that much traffic and attention?

In this business television show, Twitter marketing expert Mark Shaw shares his latest social marketing tips on using Twitter to drive traffic to your business website.

One of the most attractive things about using Twitter to increase website traffic is that it’s much cheaper than using Adwords or another PPC campaign. In fact, using Twitter for social marketing purposes costs nothing more than your time. All the applications and technology you need to run your small business marketing strategy on Twitter are free.

So how can Twitter boost your website traffic and help you hit your business development goals?

On the show, Shaw shares five practical social marketing tips to get you started.

First, before you do anything find an analytics tool so you know what your current traffic is and what results you are getting from Twitter. If you don’t start out with the right data and information and with the right tools in place, you’ll have no idea how successful your social marketing campaign has been. You need to benchmark everything before you begin.

Next, make sure you add your website URL to your bio page when you first create your profile. If you didn’t do it when you first set your account up, go back and do it right now. It’s an incredibly simple and easy thing to do, but many Twitter users forget it.

Watch the show right here for free to hear Mark Shaw give the rest of his Twitter marketing tips.

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Twitter is a Hundred Times Better Than Google for Market Research

July 14th, 2009

One of Twitter’s greatest benefits as a business development and social marketing tool is its incredibly powerful search functionality.

Twitter is an absolute goldmine of information and data for your business. In fact, according to social marketing and Twitter for business expert Mark Shaw, Twitter is far better that Google for collecting market intelligence.

In this new business television show Shaw shares social marketing tips and business advice on using Twitter to find out what your customers want and what they are saying about your brand.

Shaw begins by describing the limitations of Google for market research.

When you are trying to collect information on your customers and you use Google, you tend to just get a whole lot of company websites. Run the same search on Twitter, however, and you get to see a whole lot of actual conversations that people out there are having about your industry or brand. This makes it an amazingly powerful business development tool.

You can see in real time the kind of products and features that your customers want, and what they really think about the products you have to offer. Not only that, but you can then go out and communicate directly with those people on Twitter.

In his social marketing tips, Shaw uses a practical example.

Imagine if you were Strepsils. You could search Twitter for ‘sore throat’, then immediately see what people were saying about sore throats. Imagine the valuable, highly targeted information you could glean. Then you could go offer all those people a free sample of your product, or you could ask them what flavours they’d like to see.

Watch the show for free right here to see the rest of Shaw’s expert advice on using Twitter for effective market research.