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Blogs: Things to Consider When Blogging on Social Networks

February 28th, 2010

Blogs and blogging, are becoming increasingly widespread and social networks are also becoming more and more popular as well.

These networks include popular websites such as Facebook and MySpace.Com, where users can create personal websites and interact with other users.

They include a broad range of components including text, images, audio, video and blogs.

Here, users can voice their opinions, provide updates on their lives, offer insight into current events or accomplish any number of other goals.

However, bloggers who employ social networks to maintain their blogs, have to consider various factors.

This article will discuss some of these factors including whether to make your site accessible to the public or keep it private, considering the audience and dealing with harassment.

Should I make my blog public or private?

Most social networks enable you to render your website either public or private. Private websites are only accessible to the user and other users you specifically approve to view your website, while public websites are available to all users of the system.

These same capabilities also apply to the blogs which are maintained on these networks. For this reason, you must determine whether or not you wish to make your blog posts available to the entire network or to only a part of it.

This decision will be largely based on a matter of personal preference. Social networks can be quite populated and some bloggers may be uneasy about their information being available to such a considerable audience, while others may have no apprehension about the size of the prospective audience at all.

You should carefully consider this option prior to starting and always maintain the option to modify these settings after the blog has been established, in case you change your mind about your original decision.

Consider the blog audience

Bloggers who utilize these vast networks, must also carefully consider the potential audience for their blog. The majority of social networks include a broad cross section of the general public. Therefore you must be aware of this audience when posting and should consider how the entries will be interpreted by the audience.

While it will never be possible to get around offending all potential audience members, you may want to consider at least attempting to ensure the blog entries you post are appropriate for all members of the network. If this is not viable, you can consider making it private.

How to deal with harassment

Another aspect you should be aware of when using social networks, includes the potential for harassment from other members.

This can be in the form of impertinent comments posted in response to blog entries.

Depending on the degree of the harassment, you may elect to either ignore these comments or take stronger measures. You should reassess the policies of the network and solicit their assistance in dealing with harassment from other users.

In most cases dealing with the problem may be as easy as blocking the user from making comments on the blog, but in a few cases, it may be necessary to communicate with the administrators in an attempt to get the user banned from the system.

In this situation, the administrators will examine the situation and make a decision regarding whether or not the user has violated their terms of service.

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Internet Marketing News, Tips and Tricks Around the Web Vol. 3

November 19th, 2009

There’s a lot of good, worthwhile information out there on our world wide web. Today I’d like to share a few of the things on social media marketing and blogging that caught my attention and may be something you’ve been looking for.

Jay Baer is a social media strategy consultant and coach for corporations & public relations firms. He has worked with over 700 companies (25 of the Fortune 1000).

I came across a post of Jay’s today that has some very beneficial and often overlooked qualities that every serious blogger should have. In the post he states the 11 critical elements needed for successful blogging today.

11 Must-Do’s for the Serious Blogger is the first in a three post series this week on social media case studies.

One critical point mentioned at the very beginning is patience.

Jay says:

"Patience is a requirement for successful blogging. Every blog starts out with precisely the same number of readers: zero. The goal should be to gain a few readers every day, and over time you have a viable blog community. I started with 312 total visits in my first week (mostly friends and family), and it took almost 10 months to cross the 1,000 visits per week threshold. This blog now averages approximately 3,500 visits per week."

The other elements expanded upon by Jay include: Specificity, Consistency, Variety, Imagery, Utility, Gravity, Humanity, Community, Searchability, Extensibility and Virality.

All in all, it’s a very interesting and informative read and I highly recommend you take a moment or two to absorb 11 Must Do’s for the Serious Blogger right now.

Chris Garrett, author of the Social Media Examiner and co-author of the book ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income, published a very useful post on finding the time for social media.

"One of the major objections I hear about social media is about time.

Do any of these sound familiar?

“Who has time?”

“You expect me to do all this on top of my normal duties?”

“How do you fit everything in?” … and so on.

I am not going to lie to you. Social media does take time. In fact, time is going to be one of your major hidden costs of doing business on the Internet. And for some of us, that time could be wasted if we are not careful.

You need to watch where your time goes to ensure you’re spending it efficiently and with the desired impact."

Continue reading 5 Tips for Finding Time for Social Media.

And finally there’s an insightful post on Facebook marketing done by Naomi Trower. Naomi, a Real Estate Broker for her company Premier Equity Group Inc., answers a question posed by many marketers and businesses alike, "why do I even need a Facebook fan page?"

Here’s why: Facebook currently has an Alexa ranking of 2. They are the second most trafficked website next only to Google!

This means that your Facebook page will be indexed fastrer on Google and other search engines. – Continue reading 5 Ways to Promote Your Facebook Fan Page

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What Our Kids Can Teach Us About Building Social Networks

September 10th, 2009

Business networking expert Penny Power, who has recently published Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business, explains what our kids can teach us about building our social networks.

"I think that we can learn a lot from the younger generation. I’m very empowered by the younger generation, because they know that being liked and being trusted is more important than just being great at what they do. And they’re not broadcasting stuff. They’re sharing their vulnerabilities and their weaknesses with one another.

They’re just building real friends.

They’re just being open with one another, randomly embracing people and supporting each other.

So when they go into the business world, they might have 2,000 contacts by the time they go into business who know their values, know what they stand for, know what they like, know their history. And those 2,000 people are going to get 2,000 jobs. And there is no way that they’re going to be looking in the yellow pages or even googling for a skill set.

They’ll be getting into their network and asking who can I trust to do something for me, anywhere in the world.

We can learn a lot from that about how to build our networks."

Check out the video below to hear more from Penny about building social networks.

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Quality or Quantity? Penny Power on Social Networking’s Big Question

August 10th, 2009

Penny Power, founder of business social network Ecademy, reveals the answer to one of the biggest questions people are asking about social networking today.

When people join social networks they often wonder about the size of the network they should set out to build. Essentially, it’s a question of which is best: should the network be large in terms of quantity, or deep in terms of the strength of the connections within the network.

While each network will be different depending upon the individual creating it, Penny suggests aiming to attain both quantity and quality of connections. Quantity, she says, is very important because it demonstrates your level of attraction. Quality of connections is important because there needs to be value within the network for it to be worthwhile being a part of. Find out more from Penny Power about building a large, quality network by watching this show.

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Penny Power, Founder of Ecademy on the Importance of Intention

July 5th, 2009

Penny Power, founder of business social network Ecademy, talks about how to identify and harness your intentions within social networks and how by doing so, you’ll learn to make the most of the networks you operate in.

When you’re engaged in Social Networking, you are looking to build large, deep networks.

Watch the show below to find out how, by identifying your businesses intentions within a given network, you can begin converting strangers into contacts, and then transform those contacts into customers.

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Is Social Media Marketing Just a Waste of Time?

June 28th, 2009

Many entrepreneurs and small business owners understand the great potential of social marketing. Nevertheless, they are concerned that having yet another business process to manage will increase their costs without delivering measurable business benefits.

In this business television show, dozens of social marketing and business experts contribute practical tips on developing a social marketing strategy that ensures you get the best business development results from your precious time and resources.

The first of the social marketing tips is to run a robust social marketing strategy.

Just like in any other area of business, you need to approach social marketing strategically to get the best bang for your buck. Begin by defining your goals. Then, select the right tools to achieve those goals, develop a plan, and implement it.

The key is to ask yourself at the very outset, what are you trying to accomplish with your social marketing? To increase sales? Refresh your brand? Raise your professional profile? Get user feedback on your products and services?

Once you know exactly what you are trying to do, you will design your profile page and every other aspect of your social marketing campaign to reflect this and deliver optimal results.

This sense of purpose will guide which networks you choose use, and how much time and resource you devote to your online activity. It will help you connect with the kind of people who can help you.

The next tip given by is to set aside a certain amount of time every week to implementing your strategy, and then stick to that plan. You must recognize that, while it can deliver incredible value, social marketing is not free – it costs time, and time is money.

Watch the business television show for free right here to hear the rest of the social marketing tips and business development advice.

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How to Sell Yourself on Social Networks

June 21st, 2009

There’s a lot of buzz about how great social marketing and online social networking is for your business. But before you go out and make wholesale changes to your small business marketing strategy, you need to listen to the social marketing tips on this business television show.

The issue of making sales over social networks is a very controversial one, and some social marketing experts say that you should never try to sell at all on online networks, or you’ll risk losing your following.

In this business television show, dozens of experts contribute their latest advice on on using social networks profitably for your business.

Their first tip is one of the most important lessons you can learn for your small business marketing strategy: don’t be too salesy.

This is a little counter-intuitive to most business people and marketers, but online social networks are first and foremost social spaces. Just as you wouldn’t walk into a meeting and start shouting ‘buy my product’, good business etiquette applies when you’re online too.

Approach social marketing as if you were networking at an event or party. Let your hair down a bit, meet people and chat, and let your contacts hear about you, the person – not just what you’re selling. You might not close a deal right away, but by nurturing the relationships you make, the business will come.

Another of the social marketing tips is to follow up offline when you feel you need to talk business and close a deal.

You need to get out of the office and meet the people you’ve connected with on your social networks if you want to convert your social marketing campaign into sales.

Watch the show right here for free to hear more detail on these tips and to hear the rest of the social marketing tips.

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Avoid Social Marketing Disaster: The 3 Biggest Mistakes in Social Media Marketing

June 16th, 2009

If you strip away all the fancy technology, at their core, social networking and social marketing are simply new ways for people to communicate with other people. That means when you participate in online social networks, you’re not just playing on your computer – you are part of a community of real people.

In this business television show, social marketing and business experts from around the world offer business advice on running a great social marketing strategy by explaining what not to do.

Just as in any community in the offline world, there are norms to follow and good manners to observe when you participate in online communities too.

The biggest mistakes made by marketers and businesspeople when they first join online networks are made because they do not understand those rules of behavior.

The first common mistake is forgetting that ‘conversation’ means listening as well as talking.

Many businesspeople miss the fundamental point of social marketing: that it is social. Your social marketing campaign is not a platform for advertising or overt self-promotion.

The experts recommend that, rather than rushing headlong into your strategy, you first spend time listening. Once you have a feel for the conversation, you can engage. When you do contribute, be interesting. Try to use catchy subject lines and status updates to attract attention. Make your followers feel like they belong, and listen to what they say.

Another common social marketing mistake is to assume that people will be interested in what you have to say.

Unless you’re a born entertainer, it’s going to take some work to get people interested in your message and following you online.

Watch the show for free to hear the rest of the expert social marketing tips and advice.

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Getting Your Social Marketing Right the First Time: A Beginners Guide

June 9th, 2009

By now, most business people have read or heard about leveraging online social networks as part of a small business social marketing strategy. Twitter in particular has had a lot of coverage in the media.

Many entrepreneurs see the potential of this approach, but lack the skills to set up a campaign. In this business television show, experts share their latest business advice on getting started with social marketing.

The social marketing tips on the show have been contributed by dozens of business experts to assist even the most technophobic business people with Facebook marketing, Twitter marketing, and other online social networking.

The first part of the show explains how to select the social network or networks that best fit your needs and your business development needs.

There are many different networks to choose from, from well known general purpose networks like Facebook and Twitter, to specialist networks like LinkedIn or Ecademy.

In their small business marketing tips, the experts suggest starting with Facebook and Twitter, then investigating other social networks. Different networks attract different types of users, so you need to think about your target audience and the kinds of networks they might be on. Once you have decided on the networks which you will use as you platform, you need to set up a profile page.

This is a critical task in your social marketing campaign and it is very important to get it right.

The purpose of your profile is to give your contacts an idea of the person behind your business. By leaving your profile page blank, you are missing a key opportunity to let people know who you are and what you do.

In the rest of the business television show, the experts explain how to create a highly attractive profile page that will get you found online. Then they explain how to grow your network of contacts by becoming a highly active participant within the online community.

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Facebook Marketing Tips: Good Content is Still King

June 5th, 2009

Social marketing in general, and Facebook marketing in particular, requires a major shift in mindset away from the old days of one-way mass advertising.

Businesses today need to put themselves at the center of the conversation.

In this free business television show, part of yourBusinessChannel’s Facebook marketing series, social marketing experts share their best tips on creating great online content for your contacts to share with each other.

Creating the right kind of content can be a highly cost effective small business marketing strategy. Instead of buying expensive display ads to communicate your message, a social marketing strategy is aimed at generating genuine buzz and conversation about your message and your brand.

So what makes great content for Facebook marketing?

First, content has to be fun and relevant to your audience.

On Facebook, most people are expecting to have a bit of fun, and they like content which is unexpected or entertaining.

Appealing games and applications, or multimedia and video content, are popular ways to create a branded experience for your audience. Of course in order to create content which appeals to your audience, you need to understand what they like.

This many require some research, so go online and see what people are talking about, and what applications they are using.

Another great Facebook marketing strategy is to create content which is highly valuable to your audience.

This might be market research data, for example, or a beautifully produced video. By giving people something of real value, they will want to keep coming back to your page to see what you have to say and share. They will also be more likely to share your material with their friends.

Ultimately, your aim is to go viral across Facebook.

In the rest of the business television show, the experts discuss the most exciting and important new kind of Facebook content, Facebook Applications.