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How Much Do You Contribute to Others?


Penny Power, author of Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business, explains why you need to contribute to others if you want to run a successful social marketing strategy.

“When I’m looking all over the Internet, and I’m looking for new contacts, and I’m reading content on blogs and videos and YouTube and just seeing the way people built their reputations, one of the things I’m really fascinated by is how much they’re actually contributing to others.

A lot of people are still spending time, when they join social networks, focused on what they want to achieve.

So they come in and they have a very targeted attitude to – I need to make sure that I achieve customers. OK? And they’re coming from the world of suspect prospects and customers. And they want to channel it all, funnel it all down and measure their success in that way.

This new world isn’t like that.

It comes at you in a much more random way. And it’s very serendipitous. You just don’t know where that right connection is going to come from.

So if you have a much more fluid attitude to the way that you spend time on the Internet, and you are willing to read a blog and then — even if it’s maybe not your business focus — contribute and comment on it, it speaks realms about you.

Recently, we had a blog of a lady in America who has cancer, and she needed to connect with five other people who had had similar cancer in other parts of the world. 206 people commented on that.

Now cancer wasn’t their business. But 206 people wanted to support her and re-Tweeted that blog to help her find those five.

That contribution to someone in the Internet speaks realms about you as a person, far beyond just broadcasting your business message.”


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January 30th, 2010 | Tags: , , , , , , , , , , , | Category: social media marketing | Leave a comment

How to be Successful Building in the Recovery in 2010


In this part of our series on 2010, five heavyweight experts give business development advice on the best ways to build in the recovery.

Noel Quinn UK Head of Commercial Banking, HSBC
Ensuring that you are able to thrive in a recovery is as important as surviving in a downturn.

If companies continue to tighten their grasp on the purse strings at the expense of investment, they could unintentionally hamper their recovery and miss out on opportunities to grow and prosper.
Source: HSBC Business Recovery Report Nov 2009

Thomas Power Founder, Ecademy.com
There is nothing more powerful than networking. Build relationships of trust online – and your business will benefit from incredible connections. Develop some of your relationships offline – face to face networking still has an important place in 2010.

Debbie Weil Author The Corporate Blogging Book
As always, consistency and authenticity. If you don’t have a great product or service, no amount of clever marketing will help you grow your customer base.

Alan Stevens Director. Mediacoach.co.uk
Build your customer base by being responsive, helpful and receptive. If you do 90% of what your customers want, and do it before your competitors, it’s more important than being perfect.

Andrew Ballenthin Author, Stop Chasing Chickens
Become Expert Researchers and Prospect Social Networks. There can be a large amount of prospect and existing customer information found online. Research and know everything you can about them The more often you ask your target audience online what they want and where you can improve the further ahead you will be. Competition that is not willing to constantly change will be left behind.

Mark Mason CEO, Mubaloo
One strategy we are employing at Mubaloo is the use of social media. According to a new forecast released by eMarketer, mobile social networkers (accessing social media via mobile) will top 600 million worldwide by 2013. Social networking is a much hyped term, but it is still an emerging channel and one which businesses should be using to help build their customer base.


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December 16th, 2009 | Tags: , , , , , , , , , , , , , , , , | Category: Uncategorized | Leave a comment

Bigger Than Google? Twitter is the Future. Really


Business expert Thomas Power, entrepreneur, founder of Ecademy, professional speaker and social media expert, explains why he expects Twitter to become the dominant online business development tool in the near future.

“What is Twitter, what’s it going to be, where’s it going?

I think the thing about Twitter is I see Twitter like a coffee shop. And I see Google like a library. And you need both.

You go to the library to get books and get information and look stuff up. And you go to the coffee shop to talk, to chat, to kick things around, to gossip, to hear what’s going on. And I think when you define the news, news is what people are talking about right now.

What people are talking about right now is on Twitter, and arguably Is Twitter. So Twitter is the new news, as well as being the news inside the news. So it’s like the the new coffee shop and the talk that’s going on inside the coffee shop."

Watch the video below, presented by yourbusinesschannel, to get more insight into Mr. Powers’ enlightening train of thought.

 

 


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November 2nd, 2009 | Tags: , , , , , , , , , , , , | Category: social media marketing | Leave a comment

What Our Kids Can Teach Us About Building Social Networks


Business networking expert Penny Power, who has recently published Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business, explains what our kids can teach us about building our social networks.

"I think that we can learn a lot from the younger generation. I’m very empowered by the younger generation, because they know that being liked and being trusted is more important than just being great at what they do. And they’re not broadcasting stuff. They’re sharing their vulnerabilities and their weaknesses with one another.

They’re just building real friends.

They’re just being open with one another, randomly embracing people and supporting each other.

So when they go into the business world, they might have 2,000 contacts by the time they go into business who know their values, know what they stand for, know what they like, know their history. And those 2,000 people are going to get 2,000 jobs. And there is no way that they’re going to be looking in the yellow pages or even googling for a skill set.

They’ll be getting into their network and asking who can I trust to do something for me, anywhere in the world.

We can learn a lot from that about how to build our networks."

Check out the video below to hear more from Penny about building social networks.

 

 


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September 10th, 2009 | Tags: , , , , , , , , , , , , , , , , , , , , | Category: social media marketing | 2 comments

New Search Engine Platform, Bing – From a Yahoo-Microsoft Deal


It’s been a long time in the making, but the recent announcement by Microsoft that it has signed a cooperative agreement with Yahoo enabling Yahoo to use the former’s search engine platform is quite a watershed in the online information world.

There was a time when Yahoo was seen as a leader in the Internet search arena and when Google may have been seen as another upstart with one of those silly dot com era names.

A protracted period of latency coupled with some questionable business decisions led to virtual stagnation for Yahoo, at a time when Google really seized the initiative and started its growth towards total dominance in the arena.

Today, a clear majority of online information seekers choose to use the successful Google platform to search for solutions. Microsoft and Yahoo have languished in second and third places for some time. So far, they’ve been in negotiations for years, and just over a year ago, an attempt by Microsoft to buy out the other company fell through.

Under the new deal, Microsoft gets an exclusive 10 year license to access Yahoo’s search technologies and may integrate these into its existing platforms if needed. Yahoo may now utilize Microsoft’s new Bing search platform. Indeed, Bing has recently been rolled out in an aggressive marketing campaign and it is thought that this fresh face in the marketplace may have given Yahoo additional incentive to actually ink the deal.

Many analysts, including leading blogger Vincent Fernando, question the viability of the deal from Yahoo’s point of view. He estimates that Yahoo is moving down the value chain and if the company decides to completely adopt Bing as their own search, will be left with little of any tangibility to mark them as a viable ongoing concern.

The deal must pass regulatory approval before it can go forward. Microsoft appears particularly buoyant about the idea, with CEO Steve Ballmer stating that “it will enable us to innovate in search and provide consumers and advertisers with better transparency and choice.” As the deal will take up to two years to fully roll out, Google will have plenty of time to call on its own mighty resources to answer back any perceived challenge.

It is difficult to imagine even the combined “might” of Microsoft and Yahoo bringing a real fight to Google, given not only the latter’s dominance in the search world, but also increasingly stiff competition from the Mountain View-based company in the software and operating system environments, an area previously dominated by Microsoft.

As the deal is rolled out, expect to see innovations within Internet search technology and also see more competition in the world of search engine advertising and pay per click.

Adam Toren, Co-Founder of Young Entrepreneur, specializes in improving the profitability of under-performing businesses with a unique and ‘bottom line’ program. Adam, along with his brother, have started, bought and sold several companies over the past years. They currently own and operate a successful publishing company and several online companies.


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August 30th, 2009 | Tags: , , , , , , , , , , , , | Category: Uncategorized | One comment

Quality or Quantity? Penny Power on Social Networking’s Big Question


Penny Power, founder of business social network Ecademy, reveals the answer to one of the biggest questions people are asking about social networking today.

When people join social networks they often wonder about the size of the network they should set out to build. Essentially, it’s a question of which is best: should the network be large in terms of quantity, or deep in terms of the strength of the connections within the network.

While each network will be different depending upon the individual creating it, Penny suggests aiming to attain both quantity and quality of connections. Quantity, she says, is very important because it demonstrates your level of attraction. Quality of connections is important because there needs to be value within the network for it to be worthwhile being a part of. Find out more from Penny Power about building a large, quality network by watching this show.


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August 10th, 2009 | Tags: , , , , , , , , , , , , , , , , , , , , | Category: social media marketing | Leave a comment

3 Things You Can do to Increase the Number of Return Visitors to Your Site


The importance of gaining traffic and visitors is talked about all the time but do you know that repeat visitors are as equally important. Repeat visitors will normally be more inclined to buy and sign up from you than first-time visitor.

Many webmasters simply neglect this fact and keep focusing their energy on attracting traffic to their site. For those that want to increase the amount of repeat visitors I have chosen three tools that will certainly be useful to you.

First, it is important that you offer your visitors a genuine reason to come back to your site. If you offer regular tutorials, tips or any other interesting articles visitors will find their way back to your site. Don’t expect people to come back to your site if you keep on offering old and expired news. Try to have some guest bloggers or outsource some of your work if you can’t post updated content quite often.

It is also important you offer some form of interactivity to your website visitors if you want them to come back. For instance by offering opportunities for visitors to interact with each other you can easily encourage repeat visitors to your site. Interactive websites has never been so popular especially in this Web 2.0 era. For instance each visitor can have a profile on your site that will allow each other to connect and make new friends.

Third tip will be to offer your visitors a form of subscription facility. This will allow them to be automatically notified of new post that has been done on the sites. This can be in the form of email updates, in the form of an Ezine or through RSS feeds. There are a variety of plugins and tools such as Feedburner or WordPress plugins that are available to allow you to capture signups.

For a successful website you will indeed need a lot of traffic. But you can still improve your conversion rate by encouraging these first-time visitors to visit your site again. This should be a great way to improve the return on the investment that you made to gain traffic. This is what you can achieve by using the three tips above.

Written by Edgar Boutaric

These are only three small tips to encourage repeat visitors. Find out more tips like this and other marketing tips at my blog at www.blogmarketingtools.com.


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August 6th, 2009 | Tags: , , , , , , , , , | Category: Uncategorized | One comment
 
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