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December 16th, 2009
In this part of our series on 2010, five heavyweight experts give business development advice on the best ways to build in the recovery.
Noel Quinn UK Head of Commercial Banking, HSBC
Ensuring that you are able to thrive in a recovery is as important as surviving in a downturn.
If companies continue to tighten their grasp on the purse strings at the expense of investment, they could unintentionally hamper their recovery and miss out on opportunities to grow and prosper.
Source: HSBC Business Recovery Report Nov 2009
Thomas Power Founder, Ecademy.com
There is nothing more powerful than networking. Build relationships of trust online – and your business will benefit from incredible connections. Develop some of your relationships offline – face to face networking still has an important place in 2010.
Debbie Weil Author The Corporate Blogging Book
As always, consistency and authenticity. If you don’t have a great product or service, no amount of clever marketing will help you grow your customer base.
Alan Stevens Director. Mediacoach.co.uk
Build your customer base by being responsive, helpful and receptive. If you do 90% of what your customers want, and do it before your competitors, it’s more important than being perfect.
Andrew Ballenthin Author, Stop Chasing Chickens
Become Expert Researchers and Prospect Social Networks. There can be a large amount of prospect and existing customer information found online. Research and know everything you can about them The more often you ask your target audience online what they want and where you can improve the further ahead you will be. Competition that is not willing to constantly change will be left behind.
Mark Mason CEO, Mubaloo
One strategy we are employing at Mubaloo is the use of social media. According to a new forecast released by eMarketer, mobile social networkers (accessing social media via mobile) will top 600 million worldwide by 2013. Social networking is a much hyped term, but it is still an emerging channel and one which businesses should be using to help build their customer base.
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August 30th, 2009
It’s been a long time in the making, but the recent announcement by Microsoft that it has signed a cooperative agreement with Yahoo enabling Yahoo to use the former’s search engine platform is quite a watershed in the online information world.
There was a time when Yahoo was seen as a leader in the Internet search arena and when Google may have been seen as another upstart with one of those silly dot com era names.
A protracted period of latency coupled with some questionable business decisions led to virtual stagnation for Yahoo, at a time when Google really seized the initiative and started its growth towards total dominance in the arena.
Today, a clear majority of online information seekers choose to use the successful Google platform to search for solutions. Microsoft and Yahoo have languished in second and third places for some time. So far, they’ve been in negotiations for years, and just over a year ago, an attempt by Microsoft to buy out the other company fell through.
Under the new deal, Microsoft gets an exclusive 10 year license to access Yahoo’s search technologies and may integrate these into its existing platforms if needed. Yahoo may now utilize Microsoft’s new Bing search platform. Indeed, Bing has recently been rolled out in an aggressive marketing campaign and it is thought that this fresh face in the marketplace may have given Yahoo additional incentive to actually ink the deal.
Many analysts, including leading blogger Vincent Fernando, question the viability of the deal from Yahoo’s point of view. He estimates that Yahoo is moving down the value chain and if the company decides to completely adopt Bing as their own search, will be left with little of any tangibility to mark them as a viable ongoing concern.
The deal must pass regulatory approval before it can go forward. Microsoft appears particularly buoyant about the idea, with CEO Steve Ballmer stating that “it will enable us to innovate in search and provide consumers and advertisers with better transparency and choice.” As the deal will take up to two years to fully roll out, Google will have plenty of time to call on its own mighty resources to answer back any perceived challenge.
It is difficult to imagine even the combined “might” of Microsoft and Yahoo bringing a real fight to Google, given not only the latter’s dominance in the search world, but also increasingly stiff competition from the Mountain View-based company in the software and operating system environments, an area previously dominated by Microsoft.
As the deal is rolled out, expect to see innovations within Internet search technology and also see more competition in the world of search engine advertising and pay per click.
Adam Toren, Co-Founder of Young Entrepreneur, specializes in improving the profitability of under-performing businesses with a unique and ‘bottom line’ program. Adam, along with his brother, have started, bought and sold several companies over the past years. They currently own and operate a successful publishing company and several online companies.
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August 6th, 2009
The importance of gaining traffic and visitors is talked about all the time but do you know that repeat visitors are as equally important. Repeat visitors will normally be more inclined to buy and sign up from you than first-time visitor.
Many webmasters simply neglect this fact and keep focusing their energy on attracting traffic to their site. For those that want to increase the amount of repeat visitors I have chosen three tools that will certainly be useful to you.
First, it is important that you offer your visitors a genuine reason to come back to your site. If you offer regular tutorials, tips or any other interesting articles visitors will find their way back to your site. Don’t expect people to come back to your site if you keep on offering old and expired news. Try to have some guest bloggers or outsource some of your work if you can’t post updated content quite often.
It is also important you offer some form of interactivity to your website visitors if you want them to come back. For instance by offering opportunities for visitors to interact with each other you can easily encourage repeat visitors to your site. Interactive websites has never been so popular especially in this Web 2.0 era. For instance each visitor can have a profile on your site that will allow each other to connect and make new friends.
Third tip will be to offer your visitors a form of subscription facility. This will allow them to be automatically notified of new post that has been done on the sites. This can be in the form of email updates, in the form of an Ezine or through RSS feeds. There are a variety of plugins and tools such as Feedburner or Wordpress plugins that are available to allow you to capture signups.
For a successful website you will indeed need a lot of traffic. But you can still improve your conversion rate by encouraging these first-time visitors to visit your site again. This should be a great way to improve the return on the investment that you made to gain traffic. This is what you can achieve by using the three tips above.
Written by Edgar Boutaric
These are only three small tips to encourage repeat visitors. Find out more tips like this and other marketing tips at my blog at www.blogmarketingtools.com.
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July 31st, 2009
 “Cost Per Action” marketing is one of the simplest methods for Internet marketers to begin making money online.
For years, this type of affiliate marketing has been an industry secret of the insider "big players.” It was never really a “secret,” but while most people in Internet marketing had their hands busy promoting Clickbank products, the big kahunas were playing on a whole different level.
Cost Per Action, sometimes referred to as "CPA," is a type of Internet marketing that requires consumers to complete specific actions. This usually entails filling out a form and requesting a free product sample or signing up for a free trial.
In some cases, it involves asking the consumer to try a new product or service by making a small purchase.
What this means is that you, as the offer promoter, get paid for the "actions" taken by the traffic you steer to advertisers.
As a basic example, let’s say a company wants to test the consumer feedback on a new product line that they are introducing. They create an offer where they agree to pay $1.50 for each person who submits their e-mail address and zip code – your job is simply to direct traffic to that site and then collect $1.50 for each person who opts in.
This is a fairly standard promotion type.
Others might pay as much as $37 or more for an optin (though if the payout is higher, the offer might require much more information from the customer or ask for a small upfront payment.
In essence you, as a CPA marketer, are really a traffic broker: You buy or accumulate traffic on one end, send it to an offer page and get paid based on how well it converts.
Sounds so simple, doesn’t it?
It can be easy, but it generally isn’t.
Because it is so profitable, CPA marketing is extremely competitive, and for a beginner, it can be intimidating to start trying to compete with super-affiliates making $100k a day and even more, or even with the more common affiliates who are making $500 to $1,000 a day running CPA campaigns.
When you try to get started, you’re going to be up against all of that competition, and it can be very challenging.
The truth is, a lot of beginners simply get frustrated and give up when they figure out that CPA marketing can be difficult and expensive.
CPA marketing can be all that the sales letters say it can be – you really can make $100k a day if you know what you’re doing – but it can also be frustrating if you jump in without the right information.
The Zero Friction Marketing Course will get you off on the right footing so that you can start making money almost right away without the stress of worrying you’ll lose your shirt.
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