Marketing with articles is among the best known techniques for link building to your site and is still offered when choosing one way link building services. It’s actually a labor intensive process and one that has dwindled in power within the last couple of years.
There is however still value in article marketing, particularly when you add a small twist to it.
Something the majority of websites have in common is that they constantly have to have good content and should you be the one to deliver it, the result is usually a lot of links back to your site, which is a very good thing.
But how do you come across these blogs or know what they are looking for?
Well first and foremost, you want to find popular subject areas to write about within your specialized niche. My goal is to demonstrate the short way of achieving this, which costs money. Then a longer variation, which is totally free.
Market Samurai – Paid Choice
Market Samurai is a pretty good system for researching the market. One of several brilliant features is the “Find Content” component. Determined by a key phrase, it’ll lookup numerous web properties for related content material. It will then provide information on how often an article has been republished. What this means is it has been used by various other web sites and republished – really useful information.
EzineArticles – Zero cost Option
If I am in search of lots of quick ideas, I simply get my area of interest in EzineArticles and look at the most viewed EzineArticles in that category. This would show you the most popular content within your area of interest (awesome information). You’d then start running some different queries for these on google , i.e.
intitle: “article title”
intitle: “article title” “author name”
These commands will do a search for the article title within page titles along with the writers name. You can play around with this a little. It won’t simply provide you details on what content is popular, but also provides a list of websites that require and publish this content material – very important information.
Following this process you should have a list of articles to write (or perhaps outsource to be written).
When you have the content written, create Google alerts to track each and every post. Simply include the complete post title in the “search terms” and deliver to your Google reader. You’ll then have to wait to find out where your content may be used.
When you find some good web sites, approach them and offer completely unique content as a swap for backlinks to your web site.
This process can not only develop some great partnerships but can generate lots of excellent backlinks. It makes building links with article marketing simple.
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