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8 Reasons Why Twitter Just Won’t Work for You

July 27th, 2009

Despite the buzz and excitement about Twitter’s potential as a social marketing platform, there are still people out there for whom Twitter just won’t work.

In this new business television show, Twitter for business expert Mark Shaw shares his latest social marketing tips on how to know if you are one of those rare people who just can’t get value for their business from Twitter.

In the show, Shaw divides his business advice into eight reasons that Twitter may not work for you.

Each of the reasons also contains a practical social marketing tip on how to use Twitter effectively as part of your small business marketing strategy.

Shaw has based each of his eight social marketing tips on real experiences he has had with business people and personality types who just can’t seem to leverage Twitter for their small business marketing strategy.

You can watch the business television show right here for free.

For the impatient, however, here are the first couple of reasons.

First, if you are selfish, Twitter will not work well for you. This is because Twitter is essentially about sharing – sharing your contacts, sharing information and advice and sharing links.

You will only get the best social marketing results if you understand this and follow the unwritten Twitter ‘rule book’.

Similarly, you need to enjoy engaging with people if you want to see great business results from your Twitter-based social marketing strategy. After all, social marketing is not called social for nothing.

To make social marketing work for your business, you need to engage with your followers, customers, and contacts.

Twitter marketing requires an entirely different approach from the old days of broadcast marketing, where you simply pumped your message out into the world and hoped that someone would take notice.

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Engage Your Followers With Free Products

July 21st, 2009

People love getting free stuff. Anyone who has ever incorporated free samples, or a competition or product giveaway into their small business marketing strategy will know this.

The appeal of free stuff can be used very successfully in the world of online social marketing too.

In this new business television show, Twitter for business expert Mark Shaw gives the low-down on a new social marketing application that offers a highly effective way to get people excited about your message and activate your online networks.

The tool is a Twitter application called Twivaway. As the name suggests, Twivaway is a free application that lets you run giveaway competitions for your business on Twitter.

Shaw explains how the tool works, and what it can do for your business’s Twitter-based social marketing strategy.

In simple terms, Twivaway automates the process of running a giveaway promotion for your business on Twitter. The application allows you to send out a tweet to all your followers, referring them to a website or blog where they can sign up to enter the competition.

Importantly, in order to enter the giveaway competition, your followers are required to retweet your original message. This feature makes a Twivaway very powerful tool.

The application gives you all the benefits you would expect from a traditional giveaway competition, for example increased customer loyalty, a raised profile, increased customer awareness of your products, and plenty of word-of-mouth buzz.

With Twivaway, you also get additional benefits for your small business marketing strategy. By running a giveaway competition with Twivaway, you will increase traffic to your website and increase your Twitter following.

Twivaway is just one of hundreds of Twitter applications that can boost your business.

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Expert Twitter Tips: Twitter Can Crash Your Business Website

July 19th, 2009

One of the quirks of Twitter is that it can unleash powerful social marketing forces on an unsuspecting website, resulting in overloaded servers and very surprised web administrators.

When a celebrity Twitter user like Stephen Fry or Ashton Kutcher links to online content, fairly often the site holding that content will crash because of the sudden, enormous influx of traffic created.

You probably don’t want your website broken, but wouldn’t you love that much traffic and attention?

In this business television show, Twitter marketing expert Mark Shaw shares his latest social marketing tips on using Twitter to drive traffic to your business website.

One of the most attractive things about using Twitter to increase website traffic is that it’s much cheaper than using Adwords or another PPC campaign. In fact, using Twitter for social marketing purposes costs nothing more than your time. All the applications and technology you need to run your small business marketing strategy on Twitter are free.

So how can Twitter boost your website traffic and help you hit your business development goals?

On the show, Shaw shares five practical social marketing tips to get you started.

First, before you do anything find an analytics tool so you know what your current traffic is and what results you are getting from Twitter. If you don’t start out with the right data and information and with the right tools in place, you’ll have no idea how successful your social marketing campaign has been. You need to benchmark everything before you begin.

Next, make sure you add your website URL to your bio page when you first create your profile. If you didn’t do it when you first set your account up, go back and do it right now. It’s an incredibly simple and easy thing to do, but many Twitter users forget it.

Watch the show right here for free to hear Mark Shaw give the rest of his Twitter marketing tips.

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Twitter is a Hundred Times Better Than Google for Market Research

July 14th, 2009

One of Twitter’s greatest benefits as a business development and social marketing tool is its incredibly powerful search functionality.

Twitter is an absolute goldmine of information and data for your business. In fact, according to social marketing and Twitter for business expert Mark Shaw, Twitter is far better that Google for collecting market intelligence.

In this new business television show Shaw shares social marketing tips and business advice on using Twitter to find out what your customers want and what they are saying about your brand.

Shaw begins by describing the limitations of Google for market research.

When you are trying to collect information on your customers and you use Google, you tend to just get a whole lot of company websites. Run the same search on Twitter, however, and you get to see a whole lot of actual conversations that people out there are having about your industry or brand. This makes it an amazingly powerful business development tool.

You can see in real time the kind of products and features that your customers want, and what they really think about the products you have to offer. Not only that, but you can then go out and communicate directly with those people on Twitter.

In his social marketing tips, Shaw uses a practical example.

Imagine if you were Strepsils. You could search Twitter for ‘sore throat’, then immediately see what people were saying about sore throats. Imagine the valuable, highly targeted information you could glean. Then you could go offer all those people a free sample of your product, or you could ask them what flavours they’d like to see.

Watch the show for free right here to see the rest of Shaw’s expert advice on using Twitter for effective market research.

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Why Big Celebrities are Good for Twitter

July 7th, 2009

There is sometimes lot of negativity about celebrities and famous people joining Twitter.

Many users and social marketing experts have said that they think the likes of Oprah Winfrey and Ashton Kutcher joining Twitter is a bad thing, because they don’t use it to answer back or engage with their fans, so it’s one way traffic.

In this new business television show, Twitter for business expert Mark Shaw debunks the myth that famous users are ruining Twitter.

On the show, Shaw explains his views and in the process, shares a number of practical social marketing tips.

One of his key insights is that entrepreneurs can leverage the massive popularity of big stars in their small business marketing strategy. The social marketing opportunity presented by the presence of people like Stephen Fry, Ashton Kutcher, and Oprah Winfrey on Twitter, is very, very valuable for small business.

Shaw explains that when a celebrity joins Twitter, they quickly attract a huge following. Whether it’s Oprah, Shaquille O’Neal or someone else, most celebrities attract a fairly targeted demographic. So, if you’re in business and you share a target demographic with one of these celebrities, then you have a ready-made contact list of people who might be interested in your products.

This invaluable data is available immediately, publicly, and for free. That’s why the presence of stars on Twitter is a brilliant opportunity to boost your social marketing and your small business marketing strategy.

Another positive for business when famous people join Twitter, is the so called ‘celebrity effect’. If your business gets mentioned by a celebrity on Twitter, you will get a lot of attention, very quickly.

Watch the business television show for free right here to get the rest of of Shaw’s expert Twitter marketing tips.

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Ten Quick Ways to Lose Your Twitter Following

July 2nd, 2009

It takes a lot of time, effort, and social marketing know-how to build up a large, high quality following on Twitter. If you’re not careful, however, all your social marketing efforts could go to waste.

Twitter for business novices who don’t understand the rules of the game risk annoying, and losing, their followers.

In this business television show, Twitter for business expert Mark Shaw shares the ten most common social marketing mistakes that Twitter users make – so that you can avoid making them yourself!

Shaw begins his social marketing tips and business development advice with a social marketing error that is very common on Twitter: continuously tweeting banal information, about what you just ate for lunch, or how you are walking down the street, or putting on your shoes.

It’s okay to mention a few of these things, but unless you are a big celebrity, your followers will not be interested in being updated on the minutiae of your everyday life!

Shaw’s next social marketing no-no is only ever tweeting links to other blogs and sites, without contributing your own original content. Remember that the reason you are on Twitter in the first place is to build relationships and share information about your business.

Similarly, you should avoid having a page of RSS feeds on your Twitter page. If your followers want to access RSS feeds, they can get them themselves very easily.

Once again, the object of your social marketing campaign is to share news about yourself and your products. If you only ever share links and RSS feeds, you might appear lazy or uninteresting, or both.

In the rest of the business television show, Shaw shares plenty of other social marketing tips on making the most of Twitter for your business. Other pieces of advice include not swearing on Twitter, not using caps, and not tweeting too often.

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How Do I Get People to Retweet Me?

June 14th, 2009

The full social marketing potential of Twitter is realized when your tweets get retweeted by many of your contacts.

When you tweet, your personal message, business advice, or wry observation goes out to all your followers. But when you are retweeted, your message can go out to hundreds or thousands of people – all of your follower’s followers in fact.

In this business television show, Twitter for business expert Mark Shaw shares his latest social marketing tips on getting retweeted – the rules to follow and the social marketing pitfalls to avoid.

Shaw shares three major social marketing tips on getting retweeted.

He opens his business television show by explaining that getting the number of characters in your tweet right is crucial to getting retweeted. To retweet, you usually add the letters ‘RT’ and the original tweeter’s Twitter handle. So your original tweet cannot be too long, or there will be no room for the rest of the characters required in a retweet.

A good rule of thumb is to keep your tweets down to 120 characters or less.

Another one of Shaw’s golden rules of getting retweeted is to make sure that it is clear what your tweet is about, and why it is so great. A tweet that just says ‘this is great’ or ‘click here’ with a link will not work as a retweet. How will your follower’s followers know what the link is about? And if they don’t know, why would they click on it?

It helps to think of the tweet as a headline – it must be attention grabbing.

Lists are a very popular form of tweet, things like ‘4 great ways to…’.

Stay tuned for more of Shaw’s Twitter tips and social marketing advice in the rest of his Twitter for business television shows.

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Expert Twitter Tips: Different Tweets for Different Tweeps

June 12th, 2009

Twitter is a rapidly growing online network and a very powerful social marketing and business development tool, but it is still in its early days.

Many business people sign up and create an account, only to realize they have no idea about what to tweet.

In this business television show, Twitter and social marketing expert Mark Shaw explains the three main categories of tweet, the way different users tweet, and how to know what kind of tweets you should be writing.

A common misconception about Twitter is that users spend most of their time sending tweets announcing that they are walking down the street or eating a cheese sandwich. This kind of tweet, which he calls the “social chit chat tweet” is in fact only one kind of tweet.

All users will tweet like this from time to time. However, if you are in business and running a Twitter social marketing strategy, then you will annoy your followers if you pump out too much banal material.

Another kind of tweet is the “sharing tweet”. This is where you pass on to your contacts something of value that you’ve found online – ideas, information, a great article, a link, a special deal, tools, opinions, and so on.

These tweets are great for social marketing purposes because you are contributing something of true value to your following. Rather than forcing your products down their throat, you are sharing useful advice that can help them reach their personal and business development goals.

Shaw’s final category of tweet is the “expert tweet”, where you share technical or business advice in an area where you have very strong credentials and experience.

Only acknowledged business experts and other experts should write many of this kind of tweet.

Watch the business television show for free to find out which of these tweets you should be writing.

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Expert Twitter Tips: You Can Get Thousands of Followers on Twitter

May 29th, 2009

Twitter is fast becoming one of the most powerful social marketing platforms available today. But as with any networking platform, Twitter’s potential as a business development tool is only realized when you have a strong community of contacts.

Social marketing and Twitter-for-business expert Mark Shaw shares his latest online business advice on building a large Twitter following in this new business television show from yourBusinessChannel.

Many new Twitter users find that building up their contacts is a challenging and difficult process. However, there are a few basic steps that anyone on Twitter can follow, to get lots of followers who are interested in what they have to say.

Shaw begins his social marketing tips by recommending that you use the search functionality on the Twitter website to find any Twitter users who you are already connected with on other platforms, like Facebook or Gmail. This is the logical place to start.

Once you have a few followers, have a go at sending a tweet. Don’t feel like you need to rush into being a power user, just take it slow to begin with, watch and learn and make sure you feel confident with how Twitter works.

Remember, there is no time limit and no rule that you need to build your network up quickly.

Shaw shares many more tips on leveraging maximum benefit from Twitter for your small business marketing strategy. He explains how to use a number of key Twitter applications to find users who share similar interests to your own. The Tweepsearch tool, for example, lets you search other people’s profiles for relevant keywords.

Another good way to build up your following is to add your followers’ followers. Just go to your friends’ profiles and start clicking. This is not a highly targeted web strategy, but it pays to try everything and see what works best for you.

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Expert Twitter Tips: Attract More Followers With a Brilliant Profile Page

May 26th, 2009

When another user finds you on Twitter and is considering following you, one of the first things they’ll do is visit your profile page. A great profile will be the foundation from which you build a strong Twitter following, but a poor profile will undermine your social marketing efforts.

In this new business television show from yourBusinessChannel, Twitter-for-business expert Mark Shaw shares his latest social marketing tips on making your Twitter profile page highly attractive.

Shaw begins the business television show by discussing what makes a good Twitter user name. If your account is a personal one, this is fairly straightforward. But when you’re using Twitter as part of a small business marketing strategy, it can be more complicated. Shaw recommends choosing a Twitter name that includes both your personal name and your business name, so that you do not appear to be a faceless, anonymous brand.

The key to successful social marketing on Twitter is being transparent, genuine, and engaging.

If you are setting up a business account, Shaw also suggests that you use the bio on your profile page to explain what your purpose for being on Twitter is.

If you’re a corporate marketing team wanting to monitor conversations about your brand, or if you’re a technology support team giving customer service, it’s important to say so.

Shaw then shares several more social marketing tips about creating a great Twitter profile page. He says you should always include your website address in your profile page, and also that you should use keywords that describe your business or interests, to make it easy for the right people to find you.

Twitter profiles are searchable, so people who share similar interest to yours may search profiles to find new contacts. If you don’t have relevant keywords in your profile, these people won’t find you.

Shaw shares plenty more social marketing advice in this business television show.