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Create A Social Media Marketing Strategy

One of the things big media considers when they are deciding what subject to promote or talk about, is what effect that subject will have on various social groups.

The media does whatever it can to have some kind of impact on whatever market they are chasing. The smart marketer will use that commotion to their advantage.

They will ride the wave.

One of the hardest things for any marketer to do, whether online or off, is to create a stir around what they are trying to offer.

You have to have some level of excitement surrounding your product or service for it to see any success. It may seem like you are beating your head against a wall many times as you try to get people to notice you or to even care.

I am sure you think you have something very important to offer people. But unless you can educate and convince them that it is important, they just won’t get it and you won’t get their business.

The good news is, there is a way that you can get by without having to do all the work of trying to generate excitement and educate the people about your offering. That is to let the larger media outlets do all the work.

Create a marketing strategy that uses the work that the media does.

Sometimes you will luck out and find that there is a big commotion related to something you are offering already and it will only take a little bit to get the social groups interested in what you have.

Other times, you will have to use your imagination and find a relationship between something big that is going on in the media, that has a huge impact on social groups of one kind or another. Once you find that relationship, though, you can create a marketing strategy that will make that connection obvious.

You will have to educate yourself and look at what is hot on television and on the Internet. Look for the popular topics on regular news media, what trends are hot in the world of finance, or what gossip is going on in social circles. What are the things that are popular?

More than likely, you are going to find something that your product or service can relate to.

There are times, though, that it might be a good idea to look at the media and decide on a product or service that is timely. Something social groups of one kind or another are buzzing about. Choose a topic that is already creating a lot of excitement. Watch trends and if you see something that is starting to gain attention in the social circles, it may be that very thing that takes off and has widespread appeal.

Take advantage of these things.

On your own, you may be trying hard to make waves about what you are trying to market, but only end up making a tiny ripple. Smart marketers, notice the tsunami’s being made by the larger media outlets and will use a marketing strategy, that capitalizes on the huge splash they make on the bigger social groups laying on the beach.

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How to be Successful Building in the Recovery in 2010

In this part of our series on 2010, five heavyweight experts give business development advice on the best ways to build in the recovery.

Noel Quinn UK Head of Commercial Banking, HSBC
Ensuring that you are able to thrive in a recovery is as important as surviving in a downturn.

If companies continue to tighten their grasp on the purse strings at the expense of investment, they could unintentionally hamper their recovery and miss out on opportunities to grow and prosper.
Source: HSBC Business Recovery Report Nov 2009

Thomas Power Founder, Ecademy.com
There is nothing more powerful than networking. Build relationships of trust online – and your business will benefit from incredible connections. Develop some of your relationships offline – face to face networking still has an important place in 2010.

Debbie Weil Author The Corporate Blogging Book
As always, consistency and authenticity. If you don’t have a great product or service, no amount of clever marketing will help you grow your customer base.

Alan Stevens Director. Mediacoach.co.uk
Build your customer base by being responsive, helpful and receptive. If you do 90% of what your customers want, and do it before your competitors, it’s more important than being perfect.

Andrew Ballenthin Author, Stop Chasing Chickens
Become Expert Researchers and Prospect Social Networks. There can be a large amount of prospect and existing customer information found online. Research and know everything you can about them The more often you ask your target audience online what they want and where you can improve the further ahead you will be. Competition that is not willing to constantly change will be left behind.

Mark Mason CEO, Mubaloo
One strategy we are employing at Mubaloo is the use of social media. According to a new forecast released by eMarketer, mobile social networkers (accessing social media via mobile) will top 600 million worldwide by 2013. Social networking is a much hyped term, but it is still an emerging channel and one which businesses should be using to help build their customer base.

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Internet Marketing News, Tips and Tricks Around the Web Vol. 3

There’s a lot of good, worthwhile information out there on our world wide web. Today I’d like to share a few of the things on social media marketing and blogging that caught my attention and may be something you’ve been looking for.

Jay Baer is a social media strategy consultant and coach for corporations & public relations firms. He has worked with over 700 companies (25 of the Fortune 1000).

I came across a post of Jay’s today that has some very beneficial and often overlooked qualities that every serious blogger should have. In the post he states the 11 critical elements needed for successful blogging today.

11 Must-Do’s for the Serious Blogger is the first in a three post series this week on social media case studies.

One critical point mentioned at the very beginning is patience.

Jay says:

"Patience is a requirement for successful blogging. Every blog starts out with precisely the same number of readers: zero. The goal should be to gain a few readers every day, and over time you have a viable blog community. I started with 312 total visits in my first week (mostly friends and family), and it took almost 10 months to cross the 1,000 visits per week threshold. This blog now averages approximately 3,500 visits per week."

The other elements expanded upon by Jay include: Specificity, Consistency, Variety, Imagery, Utility, Gravity, Humanity, Community, Searchability, Extensibility and Virality.

All in all, it’s a very interesting and informative read and I highly recommend you take a moment or two to absorb 11 Must Do’s for the Serious Blogger right now.

Chris Garrett, author of the Social Media Examiner and co-author of the book ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income, published a very useful post on finding the time for social media.

"One of the major objections I hear about social media is about time.

Do any of these sound familiar?

“Who has time?”

“You expect me to do all this on top of my normal duties?”

“How do you fit everything in?” … and so on.

I am not going to lie to you. Social media does take time. In fact, time is going to be one of your major hidden costs of doing business on the Internet. And for some of us, that time could be wasted if we are not careful.

You need to watch where your time goes to ensure you’re spending it efficiently and with the desired impact."

Continue reading 5 Tips for Finding Time for Social Media.

And finally there’s an insightful post on Facebook marketing done by Naomi Trower. Naomi, a Real Estate Broker for her company Premier Equity Group Inc., answers a question posed by many marketers and businesses alike, "why do I even need a Facebook fan page?"

Here’s why: Facebook currently has an Alexa ranking of 2. They are the second most trafficked website next only to Google!

This means that your Facebook page will be indexed fastrer on Google and other search engines. – Continue reading 5 Ways to Promote Your Facebook Fan Page

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This is by far some of the most important information you could ever have as a serious Internet marketer.

I highly recommend it.

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What Our Kids Can Teach Us About Building Social Networks

Business networking expert Penny Power, who has recently published Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business, explains what our kids can teach us about building our social networks.

"I think that we can learn a lot from the younger generation. I’m very empowered by the younger generation, because they know that being liked and being trusted is more important than just being great at what they do. And they’re not broadcasting stuff. They’re sharing their vulnerabilities and their weaknesses with one another.

They’re just building real friends.

They’re just being open with one another, randomly embracing people and supporting each other.

So when they go into the business world, they might have 2,000 contacts by the time they go into business who know their values, know what they stand for, know what they like, know their history. And those 2,000 people are going to get 2,000 jobs. And there is no way that they’re going to be looking in the yellow pages or even googling for a skill set.

They’ll be getting into their network and asking who can I trust to do something for me, anywhere in the world.

We can learn a lot from that about how to build our networks."

Check out the video below to hear more from Penny about building social networks.

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Quality or Quantity? Penny Power on Social Networking’s Big Question

Penny Power, founder of business social network Ecademy, reveals the answer to one of the biggest questions people are asking about social networking today.

When people join social networks they often wonder about the size of the network they should set out to build. Essentially, it’s a question of which is best: should the network be large in terms of quantity, or deep in terms of the strength of the connections within the network.

While each network will be different depending upon the individual creating it, Penny suggests aiming to attain both quantity and quality of connections. Quantity, she says, is very important because it demonstrates your level of attraction. Quality of connections is important because there needs to be value within the network for it to be worthwhile being a part of. Find out more from Penny Power about building a large, quality network by watching this show.

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8 Reasons Why Twitter Just Won’t Work for You

Despite the buzz and excitement about Twitter’s potential as a social marketing platform, there are still people out there for whom Twitter just won’t work.

In this new business television show, Twitter for business expert Mark Shaw shares his latest social marketing tips on how to know if you are one of those rare people who just can’t get value for their business from Twitter.

In the show, Shaw divides his business advice into eight reasons that Twitter may not work for you.

Each of the reasons also contains a practical social marketing tip on how to use Twitter effectively as part of your small business marketing strategy.

Shaw has based each of his eight social marketing tips on real experiences he has had with business people and personality types who just can’t seem to leverage Twitter for their small business marketing strategy.

You can watch the business television show right here for free.

For the impatient, however, here are the first couple of reasons.

First, if you are selfish, Twitter will not work well for you. This is because Twitter is essentially about sharing – sharing your contacts, sharing information and advice and sharing links.

You will only get the best social marketing results if you understand this and follow the unwritten Twitter ‘rule book’.

Similarly, you need to enjoy engaging with people if you want to see great business results from your Twitter-based social marketing strategy. After all, social marketing is not called social for nothing.

To make social marketing work for your business, you need to engage with your followers, customers, and contacts.

Twitter marketing requires an entirely different approach from the old days of broadcast marketing, where you simply pumped your message out into the world and hoped that someone would take notice.

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