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February 26th, 2010
 Online users are continuously searching for something of importance to them.
Whether it’s information, products, or services, they are looking for an answer to a question or a problem.
Proper online marketing tactics are especially crucial with the rise in competition across the world wide web.
One essential element of building a successful online business, is creating a business that values and appreciates customers and prospective customers. This means that marketing tactics that build a powerful, trusting association with customers are vital.
Building trust begins at the initial encounter with your website and continues with every single subsequent interaction.
According to Nobel Prize-winning scientist Daniel Kahneman, we experience approximately 20,000 moments each and every day.
A moment is the few seconds it takes for the brain to evaluate and chronicle an experience.
These experiences can be either positive or negative and your website, headlines, content, or responses can make a enormous difference in how people record the experience. Their reaction also determines what they will do next.
When people visit your site, they quickly skim the headline to see if they would like to read more. They continue reading if they are engaged and intrigued and they want to learn more about what you have to say. This is a terrific place to start building a relationship with customers.
Be certain that you say what you have to offer and do not make false promises or you’ll lose customers quickly. It’s imperative to build this connection with customers and website visitors to secure their dedication and loyalty.
They can also become tremendous assets as their trust grows and they promote and advertise your website to their associates, colleagues, and social networks.
Relationship marketing is a very valuable marketing tactic for online entrepreneurs.
It has been a principal part of sales in the off-line world for decades and now it has found its way to the Internet. But building a relationship online is different from having a face-to-face conversation and an opportunity to persuade potential customers to make a purchase.
Some of the most useful tips and methods deployed to begin building a positive relationship include:
- Make all customer interactions count.
- Follow-through on commitments and claims about products or services.
- Offer benefits and product value that responds to the customer’s needs.
- Treat customers as individuals who are respected and valued.
- Pay attention to customers – even complaints can be a gift if handled correctly and quickly.
- Be available and accessible when customers have questions, concerns, or remarks.
- Surround your customers with valuable information by using emails, website content, social media, and other methods of contact – but do not be invasive.
- Make your website user-friendly and simple to navigate for new and existing customers.
- Create a blog about your business where discussion is more casual and inviting.
Relationship-marketing is not just a trend. It’s here to stay and folks want to know that they are valued and appreciated as individuals.
Creating long-lasting relationships helps to ensure long-lasting customers and repeat sales. It also encourages existing customers to refer their colleagues, friends, and others to your website.
Do not take one single customer for granted. Each and every interaction with a customer is a gift and should be highly valued.
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February 25th, 2010
When it comes to Online Marketing, using Social Media is key.
With the rise of Social Media, Internet Marketing has become a constantly changing process, adapting to new Technologies and techniques as they arrive.
It is now more important than ever to have a Plan in place before you set out on any Website Marketing ventures.
Using a Social Bookmarking Strategy can and will save you time and money in the long run.
So what is the best Social Bookmarking Strategy to use to market your site?
Well, I don’t know what the BEST one is – that depends on how you define the word, but I can share with you the strategy that I personally use to market my Sites that has proven to be a success for me.
First, I create accounts at all of the social bookmarking sites that I want to include in my Social Bookmarking Strategy.
This can be a tedious and time consuming task, so if you have the funds do yourself a favor and purchase some automated Marketing Software Strategy software to speed the process up for you and save you the headache.
Once that is complete I social bookmark the main page of my Site with a Keyword Rich Title.
I focus my time on 1 Keyword at a time, so choose just 1 Keyword for now (I personally recommend using Keyword Software to find money making Keywords that are of low competition and high converting.
Don’t underestimate the power of the Keyword Research process.
Also include the Keyword Phrase in your Tags and choose tags that are popular and relevant to your Website.
Now that you have Bookmarked your main Website at all the various Bookmarking Websites it’s time to move on to bookmarking all Sites you know of that are linking to yours. These can be other Websites that you own, or sites of friends, family, link trade partners, etc.
Make sure you bookmark the page on their Website that is linking to yours, as that is what will help Google and other Search Engines find your site.
The next thing I usually do in my Social Bookmarking Strategy is make a Web 2.0 Property. I personally prefer Squidoo Lenses over any other Sites. Simply go to Squidoo, make an account and place content from your Website onto the personal Squidoo Lens page. Include at least 1 link on your Squidoo Lens that points back to your main Website.
Also, be sure to anchor the link with the Keyword Phrase you chose earlier.
Once you’ve made your Web 2.0 property that points back to your site it’s time to Bookmark it.
You are going to repeat the same process you did with submitting your main Webpage and submit your Squidoo Lens Site to the Bookmarking Websites with a Keyword Rich title, description and popular tags. If you want to go the extra mile with your promotion you can also bookmark any RSS Profiles you have created that point to your site.
In short, bookmark anything and everything that links back to your site. The easier you make it for Google and other Search Engines to find your Site with your Keyword Phrase, the faster and more highly it will rank in the search engine results.
If you want to be shown step by step through my Social Bookmarking Strategy and other Traffic Generating Techniques, Click the Hyperlinked Words found throughout this Article.
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February 11th, 2010
There’s a lot going on around the Net when it comes to Internet marketing tips and tricks. Here are just a few things I ran into today that I thought may be of interest.
How To Find Profitable Niche Ideas
Here’s an easy way to find niche ideas and how to recognize if they will be profitable.
Internet Marketing Tips | How to find lucrative joint venture …
… With Today’s Topic How to find lucrative joint venture partners. See PromotingTips.com To Find Out More Information Now! Duration : 0:3:57. Technorati Tags: Bacak, building, Internet, List, Making, Marketing, Matt, Money, Online, tips.
My 5 SEO Tips for 2010 | Just Search | Search Engine Optimisation …
This has been mentioned to you numerous times to emphasise that this really is important; Remember Content is King; Have a different news feed to all you primary categories and filter specialist posts for each. For example, the Just Search services page has … on this topic.Powered by WP Greet Box WordPress PluginI read a blog post today that offers the top 5 SEO tips for 2010. In the very first tip it says; Optimise all your code before sending the new website [...] …
Is Google Bad at Social Media or Really, Really Good at it? | Moe …
I wonder how many people have Google accounts. Note: For the record, I understand that nobody’s saying Google itself isn’t succesful. Is Google really not good at social media? I’ll ask again, what is social media really? We tend to put these labels on things, but I don’t think it’s so black and white. Related Articles: > Google Luring More Account Users with New News Feature? … Internet Marketing Resources. Add Url · Internet Marketing Articles · SEO Marketing Guide …
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November 26th, 2009
 Many different affiliate marketing tools, techniques and methods have made their way across my desktop in just the past few years alone. But I truly believe that this one, will be more effective than just about all of them.
…and after you’ve seen what I’m about to show you, you will too.
Now don’t get me wrong, article marketing is cool, except for the fact that the article directory gets to keep all the ad revenue and they are getting more particular about what articles they accept.
Review sites are OK, but does anyone really trust the reviews they read on those sites anymore? Most people know by now that review sites are just disguised sales pitches and aren’t honest reviews.
Social media is fun, but it has its limits.
It’s more about socializing and less about doing business.
Sure, you can make connections there, but at the end of the day the lion’s share of your profits are more than likely not coming from social media. That tells me that social media sites are not the most important places on the web.
So what is?
Your own blog.
In my opinion, there’s nothing like having your own blog, especially if you use WordPress. WordPress makes blogging much easier and a lot more effective.
Your blog is your castle.
YOU get to decide which content to put on it and don’t have to wait a week for someone else to approve it.
YOU get to keep all of your ad revenue. If you use Google Adsense, however, chances are it’s more like Google Adcents. And please don’t get me started on the Google slaps.
This is why it’s more effective to promote affiliate products on your own blog rather than having to rely on Adsense. Affiliate commissions have much higher payouts than ad clicks.
One thing you can do to promote affiliate products on your blog, is to have a "blog sponsor" section in your sidebar. You can place ads here (preferably with eye-catching graphics rather than just text) that link to select affiliate products and your own products if you have any.
Another option is to occasionally write a blog post or two that promote affiliate products. The posts will contain solid content in addition to your sales pitch. You should write the post as if you were talking to a friend so that it doesn’t come across as too sales-y. And you should never forget to have an opt-in form on your blog so that the email addresses of your blog readers can be collected for future correspondence.
Only on occasion should you promote affiliate products through email to your list.
I say on occasion because best marketing practices dictate that most of the emails you send to your list, should contain helpful, informative and engaging content. You can use your blog posts as content but you should also use original content in your emails too.
In other words, mix it up.
There’s one text ad tool that’s new, comes highly recommended, and shows much promise. It’s called The WordPress Affiliate Clickbank Plugin and it automatically inserts professional looking text link ads for Clickbank products on your blog.
* This is the Ultimate Adsense alternative for bloggers who use the Wordpress platform.
* You get 50-70% commissions for any sales you get from the Clickbank ads on your blog (this means you will earn dollars and not cents!)
* You get Targeted Clickbank affiliate text links added to your blog posts
* It’s Very Easy to install and use (literally takes a few minutes to setup)
* You can use this on Unlimited Websites
…and to top it off, the product creator, Nikola Jankovic of Peomedia, is throwing in Free Lifetime Updates!
The Wordpress Clickbank Affiliate Plugin is one of those ideas that is so simple yet Innovative and highly Effective and can make you more money from your blogs if you implement it.
Watch the demo video on this website to see for yourself how profitable this plugin can be when added to your blogs.
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November 23rd, 2009
Today I ran into a couple of very interesting posts on the state of the not so new social media phenomenon and a few things we internet marketers can do to make working with it, a little more enjoyable and profitable. I’ve also included a link to an excellent interview with BobTheTeacher and Super Affiliate Marketer Lynn Terry.
First, let’s get into the concept of why you should…
Take a different approach to social media and customer engagement.
 Sam Cece, CEO of StrongMail Systems, shared an interesting observation today on social media and how marketing online is about more than just jumping on the social media bandwagon.
"A decade ago, the term social media didn’t mean much to consumers, let alone marketers and corporate executives.
Today, none of us can get away from the term – it’s everywhere. Companies are jumping on the social bandwagon, erecting fan pages on Facebook, developing corporate Twitter accounts, creating groups on LinkedIn and producing channels on YouTube – all in the name of reaching, engaging and influencing customers on a more personal level.
While the game has certainly changed, it feels as if the social media pendulum has swung a bit too far in one direction. But by taking a closer look, it becomes clear that the more things change, the more they stay the same." Continue reading I’m not Knocking Facebook or Twitter, but…
Take it easy…
 Terry Starbucker a blogger who believes in spreading “realistic optimism” through a philosophy he calls "Half-Fullism", has been in the business world for over 27 years in various leadership positions, most recently as a senior operations executive for a service business based in the Rocky Mountains west.
Terry recently took a more lighthearted, humorous look at social media. Something we should all be doing more of on a regular basis.
One of the things Terry mentions in his post is this: "Finally, there’s capitulation – the collective resignation that what once was fresh, new, and different is now stale, rote, and commonplace.
While our friend Social Media has not quite approached the capitulation stage yet, I fear it is getting closer and closer to it.
There is an antidote, however.
It’s the collective ability of the users to NOT take it so seriously, and keep the fun and social side of it alive and kicking."
To aid in this endeavor, he has taken the liberty of concocting 20 easy ways to help in his “SMOF” campaign (aka Social Media Ought to be Fun).
Personally, I thought these tips were very amusing to say the least and warranted an inclusion in this post. Continue reading 20 Easy Ways to Take Social Media a Little Less Seriously
The interview with Super Affiliate Lynn Terry from BobTheTeacher
 On a different and final note, Bob Jenkins, an internet business marketing teacher who specializes in social networking strategies for business and creating information products from teleseminars, asked Super Affiliate Marketer Lynn Terry to share her thoughts on 4 key areas of her profitable online business:
1. Time management
2. Focus
3. Commitment, and…
4. How to go from start to profit
In case you’ve been in a cave some where for a long time, Lynn Terry is a very successful, full time Internet Marketer with over 12 years of experience in online business and marketing. ClickNewz is where she shares news on the latest eBiz trends and marketing strategies, as well as her own unique case studies, creative ideas and personal reviews.
This interview is very enlightening and includes a lot of useable information on the subjects mentioned above. Highly recommended reading.
Continue reading Internet Marketing Interview With Super Affiliate Lynn Terry
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