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One of the things big media considers when they are deciding what subject to promote or talk about, is what effect that subject will have on various social groups.
The media does whatever it can to have some kind of impact on whatever market they are chasing. The smart marketer will use that commotion to their advantage.
They will ride the wave.
One of the hardest things for any marketer to do, whether online or off, is to create a stir around what they are trying to offer.
You have to have some level of excitement surrounding your product or service for it to see any success. It may seem like you are beating your head against a wall many times as you try to get people to notice you or to even care.
I am sure you think you have something very important to offer people. But unless you can educate and convince them that it is important, they just won’t get it and you won’t get their business.
The good news is, there is a way that you can get by without having to do all the work of trying to generate excitement and educate the people about your offering. That is to let the larger media outlets do all the work.
Create a marketing strategy that uses the work that the media does.
Sometimes you will luck out and find that there is a big commotion related to something you are offering already and it will only take a little bit to get the social groups interested in what you have.
Other times, you will have to use your imagination and find a relationship between something big that is going on in the media, that has a huge impact on social groups of one kind or another. Once you find that relationship, though, you can create a marketing strategy that will make that connection obvious.
You will have to educate yourself and look at what is hot on television and on the Internet. Look for the popular topics on regular news media, what trends are hot in the world of finance, or what gossip is going on in social circles. What are the things that are popular?
More than likely, you are going to find something that your product or service can relate to.
There are times, though, that it might be a good idea to look at the media and decide on a product or service that is timely. Something social groups of one kind or another are buzzing about. Choose a topic that is already creating a lot of excitement. Watch trends and if you see something that is starting to gain attention in the social circles, it may be that very thing that takes off and has widespread appeal.
Take advantage of these things.
On your own, you may be trying hard to make waves about what you are trying to market, but only end up making a tiny ripple. Smart marketers, notice the tsunami’s being made by the larger media outlets and will use a marketing strategy, that capitalizes on the huge splash they make on the bigger social groups laying on the beach.
What’s the first thing that comes to your mind when you talk about driving traffic?
The big search engines, maybe?
Pay for each Click?
Using Banner Ads?
You have plenty of options for creating traffic to your site, implemented correctly they will work well.
And yet, there is a con to useful marketing plans like Banner advertising and PPC promotions in that they want significant amounts of money upfront.
If you want to use these techniques you need to have some money to spend and be willing to risk it.
If you do not have the money to spend then there are other techniques you can use which will not cost you anything and can be quite effective.
One way to go about this is to put your website into social bookmarking websites.
Wait, shouldn’t such websites only be employed for bookmarking pages?
The fact is, they can produce some incredibly targeted traffic for your site. The true advantage to social bookmarking sites centers on their not simply brining you good visitors, but also getting you traffic out of the major search engines.
The following article will show you some of the great things social bookmarking can do for you.
Incoming links prove to be the biggest element which impacts the level of your website rank placements with the major search engines.
It will certainly increase your rank, if you possess a great deal of related incoming links for your site. So the more backlinks you create the higher ranking you will receive.
Your website links with all the various content comes with it, when you begin putting up bookmarks everyplace that you can on the Internet, they spread. People that looking at your bookmark then have the ability to travel directly to your website, that is, if they enjoy your content.
This will increase your links and search engine rankings in no time.
Such backlinks prove to be of excellent quality, since these are trusted sites that possess high page rankings.
Targeted traffic is attracted to any information you may choose to add to a social bookmarking site. But along with this, another benefit is the fact that you start getting quality backlinks, which is a plus point as far as the search engines go.
In order to impress the major search engines, the site putting up your backlink must be relevant, reputable, and large.
Search engines view popular social bookmarking sites as ‘authority’ sites, thanks to their ever updating and quality content. This means your search engine rankings will increase, and that means higher targeted traffic for your website.
Social bookmarking has been around for a while now.
There are software tools that you can use to simplify the process, or you can do it manually with some labor involved. But whatever way you choose to do it, the result you can get out your marketing efforts can be enormous.
Remember to stay patient and keep working at it, your persistence will pay off in the long run.
Online users are continuously searching for something of importance to them.
Whether it’s information, products, or services, they are looking for an answer to a question or a problem.
Proper online marketing tactics are especially crucial with the rise in competition across the world wide web.
One essential element of building a successful online business, is creating a business that values and appreciates customers and prospective customers. This means that marketing tactics that build a powerful, trusting association with customers are vital.
Building trust begins at the initial encounter with your website and continues with every single subsequent interaction.
According to Nobel Prize-winning scientist Daniel Kahneman, we experience approximately 20,000 moments each and every day.
A moment is the few seconds it takes for the brain to evaluate and chronicle an experience.
These experiences can be either positive or negative and your website, headlines, content, or responses can make a enormous difference in how people record the experience. Their reaction also determines what they will do next.
When people visit your site, they quickly skim the headline to see if they would like to read more. They continue reading if they are engaged and intrigued and they want to learn more about what you have to say. This is a terrific place to start building a relationship with customers.
Be certain that you say what you have to offer and do not make false promises or you’ll lose customers quickly. It’s imperative to build this connection with customers and website visitors to secure their dedication and loyalty.
They can also become tremendous assets as their trust grows and they promote and advertise your website to their associates, colleagues, and social networks.
Relationship marketing is a very valuable marketing tactic for online entrepreneurs.
It has been a principal part of sales in the off-line world for decades and now it has found its way to the Internet. But building a relationship online is different from having a face-to-face conversation and an opportunity to persuade potential customers to make a purchase.
Some of the most useful tips and methods deployed to begin building a positive relationship include:
Make all customer interactions count.
Follow-through on commitments and claims about products or services.
Offer benefits and product value that responds to the customer’s needs.
Treat customers as individuals who are respected and valued.
Pay attention to customers – even complaints can be a gift if handled correctly and quickly.
Be available and accessible when customers have questions, concerns, or remarks.
Surround your customers with valuable information by using emails, website content, social media, and other methods of contact – but do not be invasive.
Make your website user-friendly and simple to navigate for new and existing customers.
Create a blog about your business where discussion is more casual and inviting.
Relationship-marketing is not just a trend. It’s here to stay and folks want to know that they are valued and appreciated as individuals.
Creating long-lasting relationships helps to ensure long-lasting customers and repeat sales. It also encourages existing customers to refer their colleagues, friends, and others to your website.
Do not take one single customer for granted. Each and every interaction with a customer is a gift and should be highly valued.
Penny Power, author of Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business, explains why you need to contribute to others if you want to run a successful social marketing strategy.
“When I’m looking all over the Internet, and I’m looking for new contacts, and I’m reading content on blogs and videos and YouTube and just seeing the way people built their reputations, one of the things I’m really fascinated by is how much they’re actually contributing to others.
A lot of people are still spending time, when they join social networks, focused on what they want to achieve.
So they come in and they have a very targeted attitude to – I need to make sure that I achieve customers. OK? And they’re coming from the world of suspect prospects and customers. And they want to channel it all, funnel it all down and measure their success in that way.
This new world isn’t like that.
It comes at you in a much more random way. And it’s very serendipitous. You just don’t know where that right connection is going to come from.
So if you have a much more fluid attitude to the way that you spend time on the Internet, and you are willing to read a blog and then — even if it’s maybe not your business focus — contribute and comment on it, it speaks realms about you.
Recently, we had a blog of a lady in America who has cancer, and she needed to connect with five other people who had had similar cancer in other parts of the world. 206 people commented on that.
Now cancer wasn’t their business. But 206 people wanted to support her and re-Tweeted that blog to help her find those five.
That contribution to someone in the Internet speaks realms about you as a person, far beyond just broadcasting your business message.”
In this part of our series on 2010, five heavyweight experts give business development advice on the best ways to build in the recovery.
Noel Quinn UK Head of Commercial Banking, HSBC Ensuring that you are able to thrive in a recovery is as important as surviving in a downturn.
If companies continue to tighten their grasp on the purse strings at the expense of investment, they could unintentionally hamper their recovery and miss out on opportunities to grow and prosper.
Source: HSBC Business Recovery Report Nov 2009
Thomas Power Founder, Ecademy.com There is nothing more powerful than networking. Build relationships of trust online – and your business will benefit from incredible connections. Develop some of your relationships offline – face to face networking still has an important place in 2010.
Debbie Weil Author The Corporate Blogging Book As always, consistency and authenticity. If you don’t have a great product or service, no amount of clever marketing will help you grow your customer base.
Alan Stevens Director. Mediacoach.co.uk Build your customer base by being responsive, helpful and receptive. If you do 90% of what your customers want, and do it before your competitors, it’s more important than being perfect.
Andrew Ballenthin Author, Stop Chasing Chickens Become Expert Researchers and Prospect Social Networks. There can be a large amount of prospect and existing customer information found online. Research and know everything you can about them The more often you ask your target audience online what they want and where you can improve the further ahead you will be. Competition that is not willing to constantly change will be left behind.
Mark Mason CEO, Mubaloo One strategy we are employing at Mubaloo is the use of social media. According to a new forecast released by eMarketer, mobile social networkers (accessing social media via mobile) will top 600 million worldwide by 2013. Social networking is a much hyped term, but it is still an emerging channel and one which businesses should be using to help build their customer base.
Today I ran into a couple of very interesting posts on the state of the not so new social media phenomenon and a few things we internet marketers can do to make working with it, a little more enjoyable and profitable. I’ve also included a link to an excellent interview with BobTheTeacher and Super Affiliate Marketer Lynn Terry.
First, let’s get into the concept of why you should…
Take a different approach to social media and customer engagement.
Sam Cece, CEO of StrongMail Systems, shared an interesting observation today on social media and how marketing online is about more than just jumping on the social media bandwagon.
"A decade ago, the term social media didn’t mean much to consumers, let alone marketers and corporate executives.
Today, none of us can get away from the term – it’s everywhere. Companies are jumping on the social bandwagon, erecting fan pages on Facebook, developing corporate Twitter accounts, creating groups on LinkedIn and producing channels on YouTube – all in the name of reaching, engaging and influencing customers on a more personal level.
While the game has certainly changed, it feels as if the social media pendulum has swung a bit too far in one direction. But by taking a closer look, it becomes clear that the more things change, the more they stay the same." Continue reading I’m not Knocking Facebook or Twitter, but…
Take it easy…
Terry Starbucker a blogger who believes in spreading “realistic optimism” through a philosophy he calls "Half-Fullism", has been in the business world for over 27 years in various leadership positions, most recently as a senior operations executive for a service business based in the Rocky Mountains west.
Terry recently took a more lighthearted, humorous look at social media. Something we should all be doing more of on a regular basis.
One of the things Terry mentions in his post is this: "Finally, there’s capitulation – the collective resignation that what once was fresh, new, and different is now stale, rote, and commonplace.
While our friend Social Media has not quite approached the capitulation stage yet, I fear it is getting closer and closer to it.
There is an antidote, however.
It’s the collective ability of the users to NOT take it so seriously, and keep the fun and social side of it alive and kicking."
To aid in this endeavor, he has taken the liberty of concocting 20 easy ways to help in his “SMOF” campaign (aka Social Media Ought to be Fun).
The interview with Super Affiliate Lynn Terry from BobTheTeacher
On a different and final note, Bob Jenkins, an internet business marketing teacher who specializes in social networking strategies for business and creating information products from teleseminars, asked Super Affiliate Marketer Lynn Terry to share her thoughts on 4 key areas of her profitable online business:
1. Time management
2. Focus
3. Commitment, and…
4. How to go from start to profit
In case you’ve been in a cave some where for a long time, Lynn Terry is a very successful, full time Internet Marketer with over 12 years of experience in online business and marketing. ClickNewz is where she shares news on the latest eBiz trends and marketing strategies, as well as her own unique case studies, creative ideas and personal reviews.
This interview is very enlightening and includes a lot of useable information on the subjects mentioned above. Highly recommended reading.
There’s a lot of good, worthwhile information out there on our world wide web. Today I’d like to share a few of the things on social media marketing and blogging that caught my attention and may be something you’ve been looking for.
Jay Baer is a social media strategy consultant and coach for corporations & public relations firms. He has worked with over 700 companies (25 of the Fortune 1000).
I came across a post of Jay’s today that has some very beneficial and often overlooked qualities that every serious blogger should have. In the post he states the 11 critical elements needed for successful blogging today.
One critical point mentioned at the very beginning is patience.
Jay says:
"Patience is a requirement for successful blogging. Every blog starts out with precisely the same number of readers: zero. The goal should be to gain a few readers every day, and over time you have a viable blog community. I started with 312 total visits in my first week (mostly friends and family), and it took almost 10 months to cross the 1,000 visits per week threshold. This blog now averages approximately 3,500 visits per week."
The other elements expanded upon by Jay include: Specificity, Consistency, Variety, Imagery, Utility, Gravity, Humanity, Community, Searchability, Extensibility and Virality.
All in all, it’s a very interesting and informative read and I highly recommend you take a moment or two to absorb 11 Must Do’s for the Serious Blogger right now.
"One of the major objections I hear about social media is about time.
Do any of these sound familiar?
“Who has time?”
“You expect me to do all this on top of my normal duties?”
“How do you fit everything in?” … and so on.
I am not going to lie to you. Social media does take time. In fact, time is going to be one of your major hidden costs of doing business on the Internet. And for some of us, that time could be wasted if we are not careful.
You need to watch where your time goes to ensure you’re spending it efficiently and with the desired impact."
And finally there’s an insightful post on Facebook marketing done by Naomi Trower. Naomi, a Real Estate Broker for her company Premier Equity Group Inc., answers a question posed by many marketers and businesses alike, "why do I even need a Facebook fan page?"
Here’s why: Facebook currently has an Alexa ranking of 2. They are the second most trafficked website next only to Google!
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What’s the first thing that comes to your mind when you talk about driving traffic?![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=b4c7ef01-b23f-49c2-8384-4da41a49f495)
Online users are continuously searching for something of importance to them.![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=1f9b2c8e-6ba8-42be-975d-a51ccfcb6685)
Sam Cece, CEO of StrongMail Systems, shared an interesting observation today on social media and how marketing online is about more than just jumping on the social media bandwagon.
Terry Starbucker a blogger who believes in spreading “realistic optimism” through a philosophy he calls "Half-Fullism", has been in the business world for over 27 years in various leadership positions, most recently as a senior operations executive for a service business based in the Rocky Mountains west.
Jay Baer is a social media strategy consultant and coach for corporations & public relations firms. He has worked with over 700 companies (25 of the Fortune 1000). 
Chris Garrett, author of the Social Media Examiner and co-author of the book 
, published a very useful post on finding the time for social media. 
And finally there’s an insightful post on Facebook marketing done by Naomi Trower. Naomi, a Real Estate Broker for her company Premier Equity Group Inc., answers a question posed by many marketers and businesses alike, "why do I even need a Facebook fan page?"
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