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Internet Marketing News, Tips and Tricks Around the Web Vol. 3

November 19th, 2009

There’s a lot of good, worthwhile information out there on our world wide web. Today I’d like to share a few of the things on social media marketing and blogging that caught my attention and may be something you’ve been looking for.

Jay Baer is a social media strategy consultant and coach for corporations & public relations firms. He has worked with over 700 companies (25 of the Fortune 1000).

I came across a post of Jay’s today that has some very beneficial and often overlooked qualities that every serious blogger should have. In the post he states the 11 critical elements needed for successful blogging today.

11 Must-Do’s for the Serious Blogger is the first in a three post series this week on social media case studies.

One critical point mentioned at the very beginning is patience.

Jay says:

"Patience is a requirement for successful blogging. Every blog starts out with precisely the same number of readers: zero. The goal should be to gain a few readers every day, and over time you have a viable blog community. I started with 312 total visits in my first week (mostly friends and family), and it took almost 10 months to cross the 1,000 visits per week threshold. This blog now averages approximately 3,500 visits per week."

The other elements expanded upon by Jay include: Specificity, Consistency, Variety, Imagery, Utility, Gravity, Humanity, Community, Searchability, Extensibility and Virality.

All in all, it’s a very interesting and informative read and I highly recommend you take a moment or two to absorb 11 Must Do’s for the Serious Blogger right now.

Chris Garrett, author of the Social Media Examiner and co-author of the book ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income, published a very useful post on finding the time for social media.

"One of the major objections I hear about social media is about time.

Do any of these sound familiar?

“Who has time?”

“You expect me to do all this on top of my normal duties?”

“How do you fit everything in?” … and so on.

I am not going to lie to you. Social media does take time. In fact, time is going to be one of your major hidden costs of doing business on the Internet. And for some of us, that time could be wasted if we are not careful.

You need to watch where your time goes to ensure you’re spending it efficiently and with the desired impact."

Continue reading 5 Tips for Finding Time for Social Media.

And finally there’s an insightful post on Facebook marketing done by Naomi Trower. Naomi, a Real Estate Broker for her company Premier Equity Group Inc., answers a question posed by many marketers and businesses alike, "why do I even need a Facebook fan page?"

Here’s why: Facebook currently has an Alexa ranking of 2. They are the second most trafficked website next only to Google!

This means that your Facebook page will be indexed fastrer on Google and other search engines. – Continue reading 5 Ways to Promote Your Facebook Fan Page

More Related Blogs

Bigger Than Google? Twitter is the Future. Really

November 2nd, 2009

Business expert Thomas Power, entrepreneur, founder of Ecademy, professional speaker and social media expert, explains why he expects Twitter to become the dominant online business development tool in the near future.

“What is Twitter, what’s it going to be, where’s it going?

I think the thing about Twitter is I see Twitter like a coffee shop. And I see Google like a library. And you need both.

You go to the library to get books and get information and look stuff up. And you go to the coffee shop to talk, to chat, to kick things around, to gossip, to hear what’s going on. And I think when you define the news, news is what people are talking about right now.

What people are talking about right now is on Twitter, and arguably Is Twitter. So Twitter is the new news, as well as being the news inside the news. So it’s like the the new coffee shop and the talk that’s going on inside the coffee shop."

Watch the video below, presented by yourbusinesschannel, to get more insight into Mr. Powers’ enlightening train of thought.

More Related Blogs

What Our Kids Can Teach Us About Building Social Networks

September 10th, 2009

Business networking expert Penny Power, who has recently published Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business, explains what our kids can teach us about building our social networks.

"I think that we can learn a lot from the younger generation. I’m very empowered by the younger generation, because they know that being liked and being trusted is more important than just being great at what they do. And they’re not broadcasting stuff. They’re sharing their vulnerabilities and their weaknesses with one another.

They’re just building real friends.

They’re just being open with one another, randomly embracing people and supporting each other.

So when they go into the business world, they might have 2,000 contacts by the time they go into business who know their values, know what they stand for, know what they like, know their history. And those 2,000 people are going to get 2,000 jobs. And there is no way that they’re going to be looking in the yellow pages or even googling for a skill set.

They’ll be getting into their network and asking who can I trust to do something for me, anywhere in the world.

We can learn a lot from that about how to build our networks."

Check out the video below to hear more from Penny about building social networks.

More Related Blogs

Quality or Quantity? Penny Power on Social Networking’s Big Question

August 10th, 2009

Penny Power, founder of business social network Ecademy, reveals the answer to one of the biggest questions people are asking about social networking today.

When people join social networks they often wonder about the size of the network they should set out to build. Essentially, it’s a question of which is best: should the network be large in terms of quantity, or deep in terms of the strength of the connections within the network.

While each network will be different depending upon the individual creating it, Penny suggests aiming to attain both quantity and quality of connections. Quantity, she says, is very important because it demonstrates your level of attraction. Quality of connections is important because there needs to be value within the network for it to be worthwhile being a part of. Find out more from Penny Power about building a large, quality network by watching this show.

More Related Blogs

8 Reasons Why Twitter Just Won’t Work for You

July 27th, 2009

Despite the buzz and excitement about Twitter’s potential as a social marketing platform, there are still people out there for whom Twitter just won’t work.

In this new business television show, Twitter for business expert Mark Shaw shares his latest social marketing tips on how to know if you are one of those rare people who just can’t get value for their business from Twitter.

In the show, Shaw divides his business advice into eight reasons that Twitter may not work for you.

Each of the reasons also contains a practical social marketing tip on how to use Twitter effectively as part of your small business marketing strategy.

Shaw has based each of his eight social marketing tips on real experiences he has had with business people and personality types who just can’t seem to leverage Twitter for their small business marketing strategy.

You can watch the business television show right here for free.

For the impatient, however, here are the first couple of reasons.

First, if you are selfish, Twitter will not work well for you. This is because Twitter is essentially about sharing – sharing your contacts, sharing information and advice and sharing links.

You will only get the best social marketing results if you understand this and follow the unwritten Twitter ‘rule book’.

Similarly, you need to enjoy engaging with people if you want to see great business results from your Twitter-based social marketing strategy. After all, social marketing is not called social for nothing.

To make social marketing work for your business, you need to engage with your followers, customers, and contacts.

Twitter marketing requires an entirely different approach from the old days of broadcast marketing, where you simply pumped your message out into the world and hoped that someone would take notice.

More Related Blogs

Engage Your Followers With Free Products

July 21st, 2009

People love getting free stuff. Anyone who has ever incorporated free samples, or a competition or product giveaway into their small business marketing strategy will know this.

The appeal of free stuff can be used very successfully in the world of online social marketing too.

In this new business television show, Twitter for business expert Mark Shaw gives the low-down on a new social marketing application that offers a highly effective way to get people excited about your message and activate your online networks.

The tool is a Twitter application called Twivaway. As the name suggests, Twivaway is a free application that lets you run giveaway competitions for your business on Twitter.

Shaw explains how the tool works, and what it can do for your business’s Twitter-based social marketing strategy.

In simple terms, Twivaway automates the process of running a giveaway promotion for your business on Twitter. The application allows you to send out a tweet to all your followers, referring them to a website or blog where they can sign up to enter the competition.

Importantly, in order to enter the giveaway competition, your followers are required to retweet your original message. This feature makes a Twivaway very powerful tool.

The application gives you all the benefits you would expect from a traditional giveaway competition, for example increased customer loyalty, a raised profile, increased customer awareness of your products, and plenty of word-of-mouth buzz.

With Twivaway, you also get additional benefits for your small business marketing strategy. By running a giveaway competition with Twivaway, you will increase traffic to your website and increase your Twitter following.

Twivaway is just one of hundreds of Twitter applications that can boost your business.

More Related Blogs

Expert Twitter Tips: Twitter Can Crash Your Business Website

July 19th, 2009

One of the quirks of Twitter is that it can unleash powerful social marketing forces on an unsuspecting website, resulting in overloaded servers and very surprised web administrators.

When a celebrity Twitter user like Stephen Fry or Ashton Kutcher links to online content, fairly often the site holding that content will crash because of the sudden, enormous influx of traffic created.

You probably don’t want your website broken, but wouldn’t you love that much traffic and attention?

In this business television show, Twitter marketing expert Mark Shaw shares his latest social marketing tips on using Twitter to drive traffic to your business website.

One of the most attractive things about using Twitter to increase website traffic is that it’s much cheaper than using Adwords or another PPC campaign. In fact, using Twitter for social marketing purposes costs nothing more than your time. All the applications and technology you need to run your small business marketing strategy on Twitter are free.

So how can Twitter boost your website traffic and help you hit your business development goals?

On the show, Shaw shares five practical social marketing tips to get you started.

First, before you do anything find an analytics tool so you know what your current traffic is and what results you are getting from Twitter. If you don’t start out with the right data and information and with the right tools in place, you’ll have no idea how successful your social marketing campaign has been. You need to benchmark everything before you begin.

Next, make sure you add your website URL to your bio page when you first create your profile. If you didn’t do it when you first set your account up, go back and do it right now. It’s an incredibly simple and easy thing to do, but many Twitter users forget it.

Watch the show right here for free to hear Mark Shaw give the rest of his Twitter marketing tips.