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Create A Social Media Marketing Strategy


One of the things big media considers when they are deciding what subject to promote or talk about, is what effect that subject will have on various social groups.

The media does whatever it can to have some kind of impact on whatever market they are chasing. The smart marketer will use that commotion to their advantage.

They will ride the wave.

One of the hardest things for any marketer to do, whether online or off, is to create a stir around what they are trying to offer.

You have to have some level of excitement surrounding your product or service for it to see any success. It may seem like you are beating your head against a wall many times as you try to get people to notice you or to even care.

I am sure you think you have something very important to offer people. But unless you can educate and convince them that it is important, they just won’t get it and you won’t get their business.

The good news is, there is a way that you can get by without having to do all the work of trying to generate excitement and educate the people about your offering. That is to let the larger media outlets do all the work.

Create a marketing strategy that uses the work that the media does.

Sometimes you will luck out and find that there is a big commotion related to something you are offering already and it will only take a little bit to get the social groups interested in what you have.

Other times, you will have to use your imagination and find a relationship between something big that is going on in the media, that has a huge impact on social groups of one kind or another. Once you find that relationship, though, you can create a marketing strategy that will make that connection obvious.

You will have to educate yourself and look at what is hot on television and on the Internet. Look for the popular topics on regular news media, what trends are hot in the world of finance, or what gossip is going on in social circles. What are the things that are popular?

More than likely, you are going to find something that your product or service can relate to.

There are times, though, that it might be a good idea to look at the media and decide on a product or service that is timely. Something social groups of one kind or another are buzzing about. Choose a topic that is already creating a lot of excitement. Watch trends and if you see something that is starting to gain attention in the social circles, it may be that very thing that takes off and has widespread appeal.

Take advantage of these things.

On your own, you may be trying hard to make waves about what you are trying to market, but only end up making a tiny ripple. Smart marketers, notice the tsunami’s being made by the larger media outlets and will use a marketing strategy, that capitalizes on the huge splash they make on the bigger social groups laying on the beach.

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June 5th, 2010 | Tags: , , , | Category: Uncategorized | 4 comments

Social Bookmarking: Successful Social Bookmarking Tips


Social BookmarkingSocial bookmarking has grown to be an excellent resource for making your presence felt on the internet.

It’s a surprisingly easy and simple thing to learn and practice.

As a result of this resourceful innovation, social networking has grown to be very popular and has gained recognition as being a major business tool.

Should you be looking to advertise your internet business online, you will benefit a great deal from social bookmarking.

This marketing strategy is far more productive than traditional methods of promoting.

When you place your links well, they will spread to many websites without much effort on your part. This means that the traffic to your website will increase by leaps and bounds. This also brings repeat visits from your clients and potential buyers.

Tips For Successful Bookmarking

You must create an account on various social networking websites that interest you. Make sure that your nickname remains similar on each one of these websites. Give priority to the websites that bring in high traffic and take a look at their enrolled membership numbers. That will give you an adequate indication of the site’s popularity.

After you have set up your account, focus on building your reputation in your chosen area of expertise. Start interacting with other members.

Make sure to export your personal bookmarks to the social bookmarking websites. Organize your tags well and make an effort to keep them simple. That makes it easier for other users to locate you.

Your bookmarks should leave a trail that they’ll be able to follow to find you.

Be on the lookout for other relevant services. You can promote each other’s products that way. This method is called cross-social bookmarking.

Always maintain open lines of communication with all your potential clients. Develop a good relationship first. Be interactive and sociable. That really helps your online business.

The world wide web happens to be an excellent place to do business; with social networking it has just gotten better. People from around the world are bonding on websites like these. Cultural and political ideologies are being shared. This environment is ideal for conducting business.

Benefits Of Social Bookmarking

Social Bookmarking helps in quick indexing by the search engines. It acts as bait to the search engines. Within a day of submitting your internet site to these social sites, you are likely to be visited by virtually all of the major search engines.

In addition, it guarantees a lot of traffic will flow from these sites to your site. The best part is the fact that nearly all of that traffic is going to be targeted traffic. That helps in getting return visits, especially if your internet site offers good, useful content.

Generally these social networking sites permit you to submit an extremely detailed profile where you can list all of your web pages as well as post links to your sites. Thus you end up branding yourself.

So if you are planning to promote your business, social networking can take you there. Do not neglect this tool, join the bandwagon.

Here are even more FREE strategies for Successful Social Bookmarking.

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May 17th, 2010 | Tags: , , , , , | Category: Social Bookmarking | Leave a comment

Internet Marketing News, Tips and Tricks Around the Web Vol. 3


There’s a lot of good, worthwhile information out there on our world wide web. Today I’d like to share a few of the things on social media marketing and blogging that caught my attention and may be something you’ve been looking for.

Jay Baer of convinceandconvert.com Jay Baer is a social media strategy consultant and coach for corporations & public relations firms. He has worked with over 700 companies (25 of the Fortune 1000). 

I came across a post of Jay’s today that has some very beneficial and often overlooked qualities that every serious blogger should have. In the post he states the 11 critical elements needed for successful blogging today.

11 Must-Do’s for the Serious Blogger is the first in a three post series this week on social media case studies.

One critical point mentioned at the very beginning is patience.

 

Jay says:

"Patience is a requirement for successful blogging. Every blog starts out with precisely the same number of readers: zero. The goal should be to gain a few readers every day, and over time you have a viable blog community. I started with 312 total visits in my first week (mostly friends and family), and it took almost 10 months to cross the 1,000 visits per week threshold. This blog now averages approximately 3,500 visits per week."

The other elements expanded upon by Jay include: Specificity, Consistency, Variety, Imagery, Utility, Gravity, Humanity, Community, Searchability, Extensibility and Virality.

All in all, it’s a very interesting and informative read and I highly recommend you take a moment or two to absorb 11 Must Do’s for the Serious Blogger right now.

 

Chris Garret of The Social Media ExaminerChris Garrett, author of the Social Media Examiner and co-author of the book ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income, published a very useful post on finding the time for social media. 

"One of the major objections I hear about social media is about time.

Do any of these sound familiar?

“Who has time?”

“You expect me to do all this on top of my normal duties?”

“How do you fit everything in?” … and so on.

I am not going to lie to you. Social media does take time. In fact, time is going to be one of your major hidden costs of doing business on the Internet.  And for some of us, that time could be wasted if we are not careful.

You need to watch where your time goes to ensure you’re spending it efficiently and with the desired impact."

Continue reading 5 Tips for Finding Time for Social Media.

 

Naomi Trower of Premier Equity Group Inc.And finally there’s an insightful post on Facebook marketing done by Naomi Trower. Naomi, a Real Estate Broker for her company Premier Equity Group Inc., answers a question posed by many marketers and businesses alike, "why do I even need a Facebook fan page?"

Here’s why: Facebook currently has an Alexa ranking of 2. They are the second most trafficked website next only to Google!

This means that your Facebook page will be indexed fastrer on Google and other search engines. – Continue reading 5 Ways to Promote Your Facebook Fan Page


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November 19th, 2009 | Tags: , , , , , , , , , , , , | Category: blogging, social media marketing | 3 comments

Bigger Than Google? Twitter is the Future. Really


Business expert Thomas Power, entrepreneur, founder of Ecademy, professional speaker and social media expert, explains why he expects Twitter to become the dominant online business development tool in the near future.

“What is Twitter, what’s it going to be, where’s it going?

I think the thing about Twitter is I see Twitter like a coffee shop. And I see Google like a library. And you need both.

You go to the library to get books and get information and look stuff up. And you go to the coffee shop to talk, to chat, to kick things around, to gossip, to hear what’s going on. And I think when you define the news, news is what people are talking about right now.

What people are talking about right now is on Twitter, and arguably Is Twitter. So Twitter is the new news, as well as being the news inside the news. So it’s like the the new coffee shop and the talk that’s going on inside the coffee shop."

Watch the video below, presented by yourbusinesschannel, to get more insight into Mr. Powers’ enlightening train of thought.

 

 


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November 2nd, 2009 | Tags: , , , , , , , , , , , , | Category: social media marketing | Leave a comment

What Our Kids Can Teach Us About Building Social Networks


Business networking expert Penny Power, who has recently published Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business, explains what our kids can teach us about building our social networks.

"I think that we can learn a lot from the younger generation. I’m very empowered by the younger generation, because they know that being liked and being trusted is more important than just being great at what they do. And they’re not broadcasting stuff. They’re sharing their vulnerabilities and their weaknesses with one another.

They’re just building real friends.

They’re just being open with one another, randomly embracing people and supporting each other.

So when they go into the business world, they might have 2,000 contacts by the time they go into business who know their values, know what they stand for, know what they like, know their history. And those 2,000 people are going to get 2,000 jobs. And there is no way that they’re going to be looking in the yellow pages or even googling for a skill set.

They’ll be getting into their network and asking who can I trust to do something for me, anywhere in the world.

We can learn a lot from that about how to build our networks."

Check out the video below to hear more from Penny about building social networks.

 

 


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September 10th, 2009 | Tags: , , , , , , , , , , , , , , , , , , , , | Category: social media marketing | 2 comments

Quality or Quantity? Penny Power on Social Networking’s Big Question


Penny Power, founder of business social network Ecademy, reveals the answer to one of the biggest questions people are asking about social networking today.

When people join social networks they often wonder about the size of the network they should set out to build. Essentially, it’s a question of which is best: should the network be large in terms of quantity, or deep in terms of the strength of the connections within the network.

While each network will be different depending upon the individual creating it, Penny suggests aiming to attain both quantity and quality of connections. Quantity, she says, is very important because it demonstrates your level of attraction. Quality of connections is important because there needs to be value within the network for it to be worthwhile being a part of. Find out more from Penny Power about building a large, quality network by watching this show.


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August 10th, 2009 | Tags: , , , , , , , , , , , , , , , , , , , , | Category: social media marketing | Leave a comment

8 Reasons Why Twitter Just Won’t Work for You


Despite the buzz and excitement about Twitter’s potential as a social marketing platform, there are still people out there for whom Twitter just won’t work.

In this new business television show, Twitter for business expert Mark Shaw shares his latest social marketing tips on how to know if you are one of those rare people who just can’t get value for their business from Twitter.

In the show, Shaw divides his business advice into eight reasons that Twitter may not work for you.

Each of the reasons also contains a practical social marketing tip on how to use Twitter effectively as part of your small business marketing strategy.

Shaw has based each of his eight social marketing tips on real experiences he has had with business people and personality types who just can’t seem to leverage Twitter for their small business marketing strategy.

You can watch the business television show right here for free.

For the impatient, however, here are the first couple of reasons.

First, if you are selfish, Twitter will not work well for you. This is because Twitter is essentially about sharing – sharing your contacts, sharing information and advice and sharing links.

You will only get the best social marketing results if you understand this and follow the unwritten Twitter ‘rule book’.

Similarly, you need to enjoy engaging with people if you want to see great business results from your Twitter-based social marketing strategy. After all, social marketing is not called social for nothing.

To make social marketing work for your business, you need to engage with your followers, customers, and contacts.

Twitter marketing requires an entirely different approach from the old days of broadcast marketing, where you simply pumped your message out into the world and hoped that someone would take notice.


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July 27th, 2009 | Tags: , , , , , , , , , , , , , , , , , | Category: social media marketing, twitter | Leave a comment
 
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