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Social marketing expert Thomas Power of Ecademy discusses why emotional intelligence is critical to your business development success:
“Emotional wealth is quite hard to understand, because I think people are focused on their financial wealth. Not really their emotional wealth. At least they might not know they’re focused on their emotional wealth.
Whereas with financial wealth they can measure that, they can count that, they can look in that, they can stare at that, they can live in that, they can drive that. Or they can holiday that.
So financial wealth is easy to define. But emotional wealth, I think, is how you feel inside.
It’s the messages that you communicate to other people, even without speaking. It’s the face that you’re transmitting. It’s my view increasingly that the greater your emotional wealth, the easier comes your financial wealth.
And we often meet a lot of people around the world who’ve got a lot of financial wealth. But they’re missing emotional wealth, and then they want to buy it. Because they can afford everything.
But you can’t purchase emotional wealth.”
Check out the video for more insight from Thomas Power on the one kind of wealth you can’t buy.
In this part of our series on 2010, five heavyweight experts give business development advice on the best ways to build in the recovery.
Noel Quinn UK Head of Commercial Banking, HSBC Ensuring that you are able to thrive in a recovery is as important as surviving in a downturn.
If companies continue to tighten their grasp on the purse strings at the expense of investment, they could unintentionally hamper their recovery and miss out on opportunities to grow and prosper.
Source: HSBC Business Recovery Report Nov 2009
Thomas Power Founder, Ecademy.com There is nothing more powerful than networking. Build relationships of trust online – and your business will benefit from incredible connections. Develop some of your relationships offline – face to face networking still has an important place in 2010.
Debbie Weil Author The Corporate Blogging Book As always, consistency and authenticity. If you don’t have a great product or service, no amount of clever marketing will help you grow your customer base.
Alan Stevens Director. Mediacoach.co.uk Build your customer base by being responsive, helpful and receptive. If you do 90% of what your customers want, and do it before your competitors, it’s more important than being perfect.
Andrew Ballenthin Author, Stop Chasing Chickens Become Expert Researchers and Prospect Social Networks. There can be a large amount of prospect and existing customer information found online. Research and know everything you can about them The more often you ask your target audience online what they want and where you can improve the further ahead you will be. Competition that is not willing to constantly change will be left behind.
Mark Mason CEO, Mubaloo One strategy we are employing at Mubaloo is the use of social media. According to a new forecast released by eMarketer, mobile social networkers (accessing social media via mobile) will top 600 million worldwide by 2013. Social networking is a much hyped term, but it is still an emerging channel and one which businesses should be using to help build their customer base.
Business expert Thomas Power, entrepreneur, founder of Ecademy, professional speaker and social media expert, explains why he expects Twitter to become the dominant online business development tool in the near future.
“What is Twitter, what’s it going to be, where’s it going?
I think the thing about Twitter is I see Twitter like a coffee shop. And I see Google like a library. And you need both.
You go to the library to get books and get information and look stuff up. And you go to the coffee shop to talk, to chat, to kick things around, to gossip, to hear what’s going on. And I think when you define the news, news is what people are talking about right now.
What people are talking about right now is on Twitter, and arguably Is Twitter. So Twitter is the new news, as well as being the news inside the news. So it’s like the the new coffee shop and the talk that’s going on inside the coffee shop."
Watch the video below, presented by yourbusinesschannel, to get more insight into Mr. Powers’ enlightening train of thought.
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