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Internet Marketing News, Tips and Tricks Around the Web Vol. 4

November 23rd, 2009

Today I ran into a couple of very interesting posts on the state of the not so new social media phenomenon and a few things we internet marketers can do to make working with it, a little more enjoyable and profitable. I’ve also included a link to an excellent interview with BobTheTeacher and Super Affiliate Marketer Lynn Terry.

First, let’s get into the concept of why you should…

Take a different approach to social media and customer engagement.

Sam Cece, CEO of StrongMail Systems, shared an interesting observation today on social media and how marketing online is about more than just jumping on the social media bandwagon.

"A decade ago, the term social media didn’t mean much to consumers, let alone marketers and corporate executives.

Today, none of us can get away from the term – it’s everywhere. Companies are jumping on the social bandwagon, erecting fan pages on Facebook, developing corporate Twitter accounts, creating groups on LinkedIn and producing channels on YouTube – all in the name of reaching, engaging and influencing customers on a more personal level.

While the game has certainly changed, it feels as if the social media pendulum has swung a bit too far in one direction. But by taking a closer look, it becomes clear that the more things change, the more they stay the same." Continue reading I’m not Knocking Facebook or Twitter, but…

Take it easy…

Terry Starbucker a blogger who believes in spreading “realistic optimism” through a philosophy he calls "Half-Fullism", has been in the business world for over 27 years in various leadership positions, most recently as a senior operations executive for a service business based in the Rocky Mountains west.

Terry recently took a more lighthearted, humorous look at social media. Something we should all be doing more of on a regular basis.

One of the things Terry mentions in his post is this: "Finally, there’s capitulation – the collective resignation that what once was fresh, new, and different is now stale, rote, and commonplace.

While our friend Social Media has not quite approached the capitulation stage yet, I fear it is getting closer and closer to it.

There is an antidote, however.

It’s the collective ability of the users to NOT take it so seriously, and keep the fun and social side of it alive and kicking."

To aid in this endeavor, he has taken the liberty of concocting 20 easy ways to help in his “SMOF” campaign (aka Social Media Ought to be Fun).

Personally, I thought these tips were very amusing to say the least and warranted an inclusion in this post. Continue reading 20 Easy Ways to Take Social Media a Little Less Seriously

The interview with Super Affiliate Lynn Terry from BobTheTeacher

On a different and final note, Bob Jenkins, an internet business marketing teacher who specializes in social networking strategies for business and creating information products from teleseminars, asked Super Affiliate Marketer Lynn Terry to share her thoughts on 4 key areas of her profitable online business:

1. Time management

2. Focus

3. Commitment, and…

4. How to go from start to profit

In case you’ve been in a cave some where for a long time, Lynn Terry is a very successful, full time Internet Marketer with over 12 years of experience in online business and marketing. ClickNewz is where she shares news on the latest eBiz trends and marketing strategies, as well as her own unique case studies, creative ideas and personal reviews.

This interview is very enlightening and includes a lot of useable information on the subjects mentioned above. Highly recommended reading.

Continue reading Internet Marketing Interview With Super Affiliate Lynn Terry

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Internet Marketing News, Tips and Tricks Around the Web Vol. 3

November 19th, 2009

There’s a lot of good, worthwhile information out there on our world wide web. Today I’d like to share a few of the things on social media marketing and blogging that caught my attention and may be something you’ve been looking for.

Jay Baer is a social media strategy consultant and coach for corporations & public relations firms. He has worked with over 700 companies (25 of the Fortune 1000).

I came across a post of Jay’s today that has some very beneficial and often overlooked qualities that every serious blogger should have. In the post he states the 11 critical elements needed for successful blogging today.

11 Must-Do’s for the Serious Blogger is the first in a three post series this week on social media case studies.

One critical point mentioned at the very beginning is patience.

Jay says:

"Patience is a requirement for successful blogging. Every blog starts out with precisely the same number of readers: zero. The goal should be to gain a few readers every day, and over time you have a viable blog community. I started with 312 total visits in my first week (mostly friends and family), and it took almost 10 months to cross the 1,000 visits per week threshold. This blog now averages approximately 3,500 visits per week."

The other elements expanded upon by Jay include: Specificity, Consistency, Variety, Imagery, Utility, Gravity, Humanity, Community, Searchability, Extensibility and Virality.

All in all, it’s a very interesting and informative read and I highly recommend you take a moment or two to absorb 11 Must Do’s for the Serious Blogger right now.

Chris Garrett, author of the Social Media Examiner and co-author of the book ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income, published a very useful post on finding the time for social media.

"One of the major objections I hear about social media is about time.

Do any of these sound familiar?

“Who has time?”

“You expect me to do all this on top of my normal duties?”

“How do you fit everything in?” … and so on.

I am not going to lie to you. Social media does take time. In fact, time is going to be one of your major hidden costs of doing business on the Internet. And for some of us, that time could be wasted if we are not careful.

You need to watch where your time goes to ensure you’re spending it efficiently and with the desired impact."

Continue reading 5 Tips for Finding Time for Social Media.

And finally there’s an insightful post on Facebook marketing done by Naomi Trower. Naomi, a Real Estate Broker for her company Premier Equity Group Inc., answers a question posed by many marketers and businesses alike, "why do I even need a Facebook fan page?"

Here’s why: Facebook currently has an Alexa ranking of 2. They are the second most trafficked website next only to Google!

This means that your Facebook page will be indexed fastrer on Google and other search engines. – Continue reading 5 Ways to Promote Your Facebook Fan Page

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Internet Marketing News, Tips and Tricks Around the Web Vol. 2

November 17th, 2009

In my last post I started something I thought would be pretty useful to my fellow Internet marketers and so far, I’ve gotten nothing but positive reviews.

Got a little caught up in things that had to be taken care of on the home front (I’m sure you know how that goes) but we’re still here.

Ran into a couple of things that may interest you, so here we go.

There’s an excellent post gaining ground over at ProBlogger that covers a subject many Internet marketers have started to neglect, what with the advent of social media marketing and all, many people believe email marketing is either dead or on it’s way out.

Well, Abby Johnson from WebProNews recently covered a variety of topics including why email marketing is not dead – internet marketing for smart people – the new FTC regulations and touched on a new project she’s working on with Brian Clark and Chris Brogan.

You can check this very informative video over out at ProBlogger.com

In another interesting post, Eric Qualman, shared some interesting perspectives and helpful tips from his recently published book Socialnomics: How social media transforms the way we live and do business

The post reveals a simple four step plan for small businesses looking to get started with social media marketing and can be found at Socialnomics – Social Media Blog

Highly recommended. Excellent content.

Finally, I’d like to recommend an educational post I stumbled upon from the IdeaLaunch blog.

Did you know that font plays a huge part in your audience’s web content experience?

Your choice can both leave a gut impression (professional vs. amateur, polished vs. ragtag) and affect the effectiveness of your piece (readability, easy for scanning, cuts down on scrolling) – both of which can impact conversion rates (a.k.a. the amount of people who are willing to pay for your services or products).

Here are some quick tips to help you decide the best font for your website.

Hope this info helps and don’t forget to come back often as I’ll be updating these posts with more regularity from now on.

Thanks to everyone for the great feedback and if there’s anything at all you’d like to know about, or an Internet marketing topic you’d like me to focus on here at eBiz Profit Solutions, simply click on the contact tab at the top of the page and let me know what’s on your mind.

Talk with you again soon.