Twitter A Hundred Times Better Than Google

Twitter is a Hundred Times Better Than Google for Market Research

July 14th, 2009

One of Twitter’s greatest benefits as a business development and social marketing tool is its incredibly powerful search functionality.

Twitter is an absolute goldmine of information and data for your business. In fact, according to social marketing and Twitter for business expert Mark Shaw, Twitter is far better that Google for collecting market intelligence.

In this new business television show Shaw shares social marketing tips and business advice on using Twitter to find out what your customers want and what they are saying about your brand.

Shaw begins by describing the limitations of Google for market research.

When you are trying to collect information on your customers and you use Google, you tend to just get a whole lot of company websites. Run the same search on Twitter, however, and you get to see a whole lot of actual conversations that people out there are having about your industry or brand. This makes it an amazingly powerful business development tool.

You can see in real time the kind of products and features that your customers want, and what they really think about the products you have to offer. Not only that, but you can then go out and communicate directly with those people on Twitter.

In his social marketing tips, Shaw uses a practical example.

Imagine if you were Strepsils. You could search Twitter for ‘sore throat’, then immediately see what people were saying about sore throats. Imagine the valuable, highly targeted information you could glean. Then you could go offer all those people a free sample of your product, or you could ask them what flavours they’d like to see.

Watch the show for free right here to see the rest of Shaw’s expert advice on using Twitter for effective market research.