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Bigger Than Google? Twitter is the Future. Really

November 2nd, 2009

Business expert Thomas Power, entrepreneur, founder of Ecademy, professional speaker and social media expert, explains why he expects Twitter to become the dominant online business development tool in the near future.

“What is Twitter, what’s it going to be, where’s it going?

I think the thing about Twitter is I see Twitter like a coffee shop. And I see Google like a library. And you need both.

You go to the library to get books and get information and look stuff up. And you go to the coffee shop to talk, to chat, to kick things around, to gossip, to hear what’s going on. And I think when you define the news, news is what people are talking about right now.

What people are talking about right now is on Twitter, and arguably Is Twitter. So Twitter is the new news, as well as being the news inside the news. So it’s like the the new coffee shop and the talk that’s going on inside the coffee shop."

Watch the video below, presented by yourbusinesschannel, to get more insight into Mr. Powers’ enlightening train of thought.

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TweetGlide: New Twitter App From Mike Filsaime Get's You Free Traffic

October 28th, 2009

I just downloaded this HOT NEW Free Twitter Desktop App. Not only does it make using Twitter a lot easier because you can easily manage all aspects of your account from one location…

…it also has a built in traffic network designed to send you free traffic to your website when you post updates from inside the app. It was developed by Mike Filsaime and if you know anything about Mike, then you know that this will be a viral traffic generating machine.

All you have to do is download it for free and maintain the same Twitter activity you were before you heard about this. Only now, you will get free traffic from it.

It’s called TweetGlide and here’s how using this new App will get you free traffic.

It has a similar user interface to popular Twitter apps such as Twirl and Tweet Deck, where you have different panels for the Twitter Stream, your @ replies, and your direct messages.

But what makes TweetGlide different, and more importantly, what gets you TRAFFIC is the additional panel called the "Members Ad Stream", where your ad (which looks like a Twitter post) that you created from inside the app will be displayed on OTHER TweetGlide users "Ad Stream" panel.

It’s credit based and all you have to do is post, like you normally do, and you will earn ad credits which will convert to your ad being displayed in the stream.

Pretty straight forward, but extremely powerful.

But here’s where it gets even better.

In addition to getting credits for posting, you will get credits for referring other members, and even more credits for members YOUR referrals get to use TweetGlide – 5 levels down!

A word of caution – using Tweet Glide can result in you getting a lot of traffic.

Start building your unlimited traffic stream today.

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What Our Kids Can Teach Us About Building Social Networks

September 10th, 2009

Business networking expert Penny Power, who has recently published Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business, explains what our kids can teach us about building our social networks.

"I think that we can learn a lot from the younger generation. I’m very empowered by the younger generation, because they know that being liked and being trusted is more important than just being great at what they do. And they’re not broadcasting stuff. They’re sharing their vulnerabilities and their weaknesses with one another.

They’re just building real friends.

They’re just being open with one another, randomly embracing people and supporting each other.

So when they go into the business world, they might have 2,000 contacts by the time they go into business who know their values, know what they stand for, know what they like, know their history. And those 2,000 people are going to get 2,000 jobs. And there is no way that they’re going to be looking in the yellow pages or even googling for a skill set.

They’ll be getting into their network and asking who can I trust to do something for me, anywhere in the world.

We can learn a lot from that about how to build our networks."

Check out the video below to hear more from Penny about building social networks.

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Quality or Quantity? Penny Power on Social Networking’s Big Question

August 10th, 2009

Penny Power, founder of business social network Ecademy, reveals the answer to one of the biggest questions people are asking about social networking today.

When people join social networks they often wonder about the size of the network they should set out to build. Essentially, it’s a question of which is best: should the network be large in terms of quantity, or deep in terms of the strength of the connections within the network.

While each network will be different depending upon the individual creating it, Penny suggests aiming to attain both quantity and quality of connections. Quantity, she says, is very important because it demonstrates your level of attraction. Quality of connections is important because there needs to be value within the network for it to be worthwhile being a part of. Find out more from Penny Power about building a large, quality network by watching this show.

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8 Reasons Why Twitter Just Won’t Work for You

July 27th, 2009

Despite the buzz and excitement about Twitter’s potential as a social marketing platform, there are still people out there for whom Twitter just won’t work.

In this new business television show, Twitter for business expert Mark Shaw shares his latest social marketing tips on how to know if you are one of those rare people who just can’t get value for their business from Twitter.

In the show, Shaw divides his business advice into eight reasons that Twitter may not work for you.

Each of the reasons also contains a practical social marketing tip on how to use Twitter effectively as part of your small business marketing strategy.

Shaw has based each of his eight social marketing tips on real experiences he has had with business people and personality types who just can’t seem to leverage Twitter for their small business marketing strategy.

You can watch the business television show right here for free.

For the impatient, however, here are the first couple of reasons.

First, if you are selfish, Twitter will not work well for you. This is because Twitter is essentially about sharing – sharing your contacts, sharing information and advice and sharing links.

You will only get the best social marketing results if you understand this and follow the unwritten Twitter ‘rule book’.

Similarly, you need to enjoy engaging with people if you want to see great business results from your Twitter-based social marketing strategy. After all, social marketing is not called social for nothing.

To make social marketing work for your business, you need to engage with your followers, customers, and contacts.

Twitter marketing requires an entirely different approach from the old days of broadcast marketing, where you simply pumped your message out into the world and hoped that someone would take notice.

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Expert Twitter Tips: Twitter Can Crash Your Business Website

July 19th, 2009

One of the quirks of Twitter is that it can unleash powerful social marketing forces on an unsuspecting website, resulting in overloaded servers and very surprised web administrators.

When a celebrity Twitter user like Stephen Fry or Ashton Kutcher links to online content, fairly often the site holding that content will crash because of the sudden, enormous influx of traffic created.

You probably don’t want your website broken, but wouldn’t you love that much traffic and attention?

In this business television show, Twitter marketing expert Mark Shaw shares his latest social marketing tips on using Twitter to drive traffic to your business website.

One of the most attractive things about using Twitter to increase website traffic is that it’s much cheaper than using Adwords or another PPC campaign. In fact, using Twitter for social marketing purposes costs nothing more than your time. All the applications and technology you need to run your small business marketing strategy on Twitter are free.

So how can Twitter boost your website traffic and help you hit your business development goals?

On the show, Shaw shares five practical social marketing tips to get you started.

First, before you do anything find an analytics tool so you know what your current traffic is and what results you are getting from Twitter. If you don’t start out with the right data and information and with the right tools in place, you’ll have no idea how successful your social marketing campaign has been. You need to benchmark everything before you begin.

Next, make sure you add your website URL to your bio page when you first create your profile. If you didn’t do it when you first set your account up, go back and do it right now. It’s an incredibly simple and easy thing to do, but many Twitter users forget it.

Watch the show right here for free to hear Mark Shaw give the rest of his Twitter marketing tips.

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Twitter is a Hundred Times Better Than Google for Market Research

July 14th, 2009

One of Twitter’s greatest benefits as a business development and social marketing tool is its incredibly powerful search functionality.

Twitter is an absolute goldmine of information and data for your business. In fact, according to social marketing and Twitter for business expert Mark Shaw, Twitter is far better that Google for collecting market intelligence.

In this new business television show Shaw shares social marketing tips and business advice on using Twitter to find out what your customers want and what they are saying about your brand.

Shaw begins by describing the limitations of Google for market research.

When you are trying to collect information on your customers and you use Google, you tend to just get a whole lot of company websites. Run the same search on Twitter, however, and you get to see a whole lot of actual conversations that people out there are having about your industry or brand. This makes it an amazingly powerful business development tool.

You can see in real time the kind of products and features that your customers want, and what they really think about the products you have to offer. Not only that, but you can then go out and communicate directly with those people on Twitter.

In his social marketing tips, Shaw uses a practical example.

Imagine if you were Strepsils. You could search Twitter for ‘sore throat’, then immediately see what people were saying about sore throats. Imagine the valuable, highly targeted information you could glean. Then you could go offer all those people a free sample of your product, or you could ask them what flavours they’d like to see.

Watch the show for free right here to see the rest of Shaw’s expert advice on using Twitter for effective market research.

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Why Big Celebrities are Good for Twitter

July 7th, 2009

There is sometimes lot of negativity about celebrities and famous people joining Twitter.

Many users and social marketing experts have said that they think the likes of Oprah Winfrey and Ashton Kutcher joining Twitter is a bad thing, because they don’t use it to answer back or engage with their fans, so it’s one way traffic.

In this new business television show, Twitter for business expert Mark Shaw debunks the myth that famous users are ruining Twitter.

On the show, Shaw explains his views and in the process, shares a number of practical social marketing tips.

One of his key insights is that entrepreneurs can leverage the massive popularity of big stars in their small business marketing strategy. The social marketing opportunity presented by the presence of people like Stephen Fry, Ashton Kutcher, and Oprah Winfrey on Twitter, is very, very valuable for small business.

Shaw explains that when a celebrity joins Twitter, they quickly attract a huge following. Whether it’s Oprah, Shaquille O’Neal or someone else, most celebrities attract a fairly targeted demographic. So, if you’re in business and you share a target demographic with one of these celebrities, then you have a ready-made contact list of people who might be interested in your products.

This invaluable data is available immediately, publicly, and for free. That’s why the presence of stars on Twitter is a brilliant opportunity to boost your social marketing and your small business marketing strategy.

Another positive for business when famous people join Twitter, is the so called ‘celebrity effect’. If your business gets mentioned by a celebrity on Twitter, you will get a lot of attention, very quickly.

Watch the business television show for free right here to get the rest of of Shaw’s expert Twitter marketing tips.

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Ten Quick Ways to Lose Your Twitter Following

July 2nd, 2009

It takes a lot of time, effort, and social marketing know-how to build up a large, high quality following on Twitter. If you’re not careful, however, all your social marketing efforts could go to waste.

Twitter for business novices who don’t understand the rules of the game risk annoying, and losing, their followers.

In this business television show, Twitter for business expert Mark Shaw shares the ten most common social marketing mistakes that Twitter users make – so that you can avoid making them yourself!

Shaw begins his social marketing tips and business development advice with a social marketing error that is very common on Twitter: continuously tweeting banal information, about what you just ate for lunch, or how you are walking down the street, or putting on your shoes.

It’s okay to mention a few of these things, but unless you are a big celebrity, your followers will not be interested in being updated on the minutiae of your everyday life!

Shaw’s next social marketing no-no is only ever tweeting links to other blogs and sites, without contributing your own original content. Remember that the reason you are on Twitter in the first place is to build relationships and share information about your business.

Similarly, you should avoid having a page of RSS feeds on your Twitter page. If your followers want to access RSS feeds, they can get them themselves very easily.

Once again, the object of your social marketing campaign is to share news about yourself and your products. If you only ever share links and RSS feeds, you might appear lazy or uninteresting, or both.

In the rest of the business television show, Shaw shares plenty of other social marketing tips on making the most of Twitter for your business. Other pieces of advice include not swearing on Twitter, not using caps, and not tweeting too often.

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How Do I Get People to Retweet Me?

June 14th, 2009

The full social marketing potential of Twitter is realized when your tweets get retweeted by many of your contacts.

When you tweet, your personal message, business advice, or wry observation goes out to all your followers. But when you are retweeted, your message can go out to hundreds or thousands of people – all of your follower’s followers in fact.

In this business television show, Twitter for business expert Mark Shaw shares his latest social marketing tips on getting retweeted – the rules to follow and the social marketing pitfalls to avoid.

Shaw shares three major social marketing tips on getting retweeted.

He opens his business television show by explaining that getting the number of characters in your tweet right is crucial to getting retweeted. To retweet, you usually add the letters ‘RT’ and the original tweeter’s Twitter handle. So your original tweet cannot be too long, or there will be no room for the rest of the characters required in a retweet.

A good rule of thumb is to keep your tweets down to 120 characters or less.

Another one of Shaw’s golden rules of getting retweeted is to make sure that it is clear what your tweet is about, and why it is so great. A tweet that just says ‘this is great’ or ‘click here’ with a link will not work as a retweet. How will your follower’s followers know what the link is about? And if they don’t know, why would they click on it?

It helps to think of the tweet as a headline – it must be attention grabbing.

Lists are a very popular form of tweet, things like ‘4 great ways to…’.

Stay tuned for more of Shaw’s Twitter tips and social marketing advice in the rest of his Twitter for business television shows.

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