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If you are looking for the latest web strategies to market your business online then join us for this introduction to the ‘Freemium‘ business model from Peter Froberg of Freemium.org.
The term Freemium was coined by Chris Anderson of Wired magazine to describe delivering free content or services with revenue coming from a very small proportion of customers paying for premium service.
Some of the best known examples are Skype and You Tube.
According to Anderson there is a huge psychological difference between ‘free’ and ‘almost free’. By using the free model, you can achieve build massive audience or build a huge network for your product very quickly.
You can then monetise a proportion of this audience with a premium offering.
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