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December 16th, 2009
In this part of our series on 2010, five heavyweight experts give business development advice on the best ways to build in the recovery.
Noel Quinn UK Head of Commercial Banking, HSBC
Ensuring that you are able to thrive in a recovery is as important as surviving in a downturn.
If companies continue to tighten their grasp on the purse strings at the expense of investment, they could unintentionally hamper their recovery and miss out on opportunities to grow and prosper.
Source: HSBC Business Recovery Report Nov 2009
Thomas Power Founder, Ecademy.com
There is nothing more powerful than networking. Build relationships of trust online – and your business will benefit from incredible connections. Develop some of your relationships offline – face to face networking still has an important place in 2010.
Debbie Weil Author The Corporate Blogging Book
As always, consistency and authenticity. If you don’t have a great product or service, no amount of clever marketing will help you grow your customer base.
Alan Stevens Director. Mediacoach.co.uk
Build your customer base by being responsive, helpful and receptive. If you do 90% of what your customers want, and do it before your competitors, it’s more important than being perfect.
Andrew Ballenthin Author, Stop Chasing Chickens
Become Expert Researchers and Prospect Social Networks. There can be a large amount of prospect and existing customer information found online. Research and know everything you can about them The more often you ask your target audience online what they want and where you can improve the further ahead you will be. Competition that is not willing to constantly change will be left behind.
Mark Mason CEO, Mubaloo
One strategy we are employing at Mubaloo is the use of social media. According to a new forecast released by eMarketer, mobile social networkers (accessing social media via mobile) will top 600 million worldwide by 2013. Social networking is a much hyped term, but it is still an emerging channel and one which businesses should be using to help build their customer base.
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September 28th, 2009
In the current economic climate, customers are more cautious than ever about committing their hard-earned cash to a new supplier or a new product.
In this environment, it is more important than ever that your sales presentation shows how well you understand your audience’s issues, and that you have what it takes to solve them.
It is no longer enough just to tick the boxes.
In this business television show, dozens of sales and business experts have contributed their latest business sales tips on delivering an incredibly impressive sales pitch that will leave your audience in no doubt that you mean business.
The first of the sales tips is to provide reassurance to the audience during your presentation. It’s not always the first thing you think of when you’re pitching to a room, but prospective customers need reassurance.
For the customer, any change carries risk along with it. They’ll be thinking, ‘what do I stand to lose by shifting over to this product?’
So no matter how appealing you make your pitch, if you don’t make sure the customer feels safe, you’ll never get their business. The customer needs to know they won’t be losing out by purchasing from you. You need to prove that your product can give them what they want, while providing solutions for all the issues and concerns that they have raised.
The next piece of advice is to sell on value, not price.
Many customers will come straight out, early in the presentation, and want to know how much your product costs. It’s a natural enough question – but you need to be very wary of it.
To find out why this is so, and how to adapt your sales presentations to get around it, watch the business television show for free right here.
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August 28th, 2009
With internet strategy experts and marketers pushing the boundaries of website optimization as far as they can, and the search engines pouring millions into research and development to stay one step ahead of the pack, SEO is a very dynamic area.
In this business television show, the final episode in yourBusinessChannel’s search engine optimization series, web strategy gurus and business experts share their predictions for the future of SEO.
The show is essential viewing for SMEs and marketers looking for internet marketing tips on how to stay at the top search engine results pages in the months and years to come.
The world of SEO will become more and more competitive in the future. SEO will continue to take market share from traditional advertising mediums, as online marketing becomes an even more popular business development tool.
At the same time, in certain areas of business, the cost of bidding on the most popular SEO terms will increase.
The next of the online marketing tips in the show is that search engines will become smarter and more personalized as search technology improves.
Major search engines will know more about you and what you want and like, and deliver tailored results which are highly relevant to you, based on your previous clicks and preferences online.The search engines will know whether you prefer text, photos, audio, video, or photos, and this will be reflected in the results you see when you run a search.
As user experience plays a heavier role, SEO marketing will become more complicated, but also more powerful.
As search results become more highly customized, the marketing possibilities will also become more customized. Businesses will be able to deliver a targeted marketing message to particular demographics.
Watch this business television show for the rest of the predictions from business experts.
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July 25th, 2009
If you really want to develop a highly effective search engine optimization (SEO) web strategy to take your business to the top of search engine results pages, then understanding some of the technical stuff will help you on your way.
This business television show gives internet strategy tips and advice on ensuring that your website structure and page code deliver the best SEO results possible.
This advice has been gathered from dozens of leading SEO specialists and online business experts.
Website design and SEO are specialist fields of expertise, and entrepreneurs can’t be expected to have a working knowledge of these complex areas. However, understanding a few basic aspects will give you the confidence that the web strategy advice you are getting is sound.
The first technical aspect of SEO explained is meta tags. These are code descriptors which help explain the page to your web browser, but which aren’t visible on a page. Meta tags are used by Google and the other major search engines to rank websites. So make sure you or your SEO team includes your SEO keywords and phrases in the title tags, meta tags, and alt tags of your pages.
It is also a prudent web strategy to include relevant keywords in the address of the pages on your site.
The next set of internet marketing tips on the show relates to the importance of good site structure and site maps, to getting high search engine rankings.
Having a comprehensive up to date site map on your site, for example, is a very useful way to ensure that search engines index all the relevant parts of your website.
Equally important is the fact that whoever is in charge of your SEO campaign and internet marketing strategy should ensure that potential canonical issues have been addressed in the development of the overall website structure.
Watch the show for more information and practical tips on optimizing your website.
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