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Penny Power, author of Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business, explains why you need to contribute to others if you want to run a successful social marketing strategy.
“When I’m looking all over the Internet, and I’m looking for new contacts, and I’m reading content on blogs and videos and YouTube and just seeing the way people built their reputations, one of the things I’m really fascinated by is how much they’re actually contributing to others.
A lot of people are still spending time, when they join social networks, focused on what they want to achieve.
So they come in and they have a very targeted attitude to – I need to make sure that I achieve customers. OK? And they’re coming from the world of suspect prospects and customers. And they want to channel it all, funnel it all down and measure their success in that way.
This new world isn’t like that.
It comes at you in a much more random way. And it’s very serendipitous. You just don’t know where that right connection is going to come from.
So if you have a much more fluid attitude to the way that you spend time on the Internet, and you are willing to read a blog and then — even if it’s maybe not your business focus — contribute and comment on it, it speaks realms about you.
Recently, we had a blog of a lady in America who has cancer, and she needed to connect with five other people who had had similar cancer in other parts of the world. 206 people commented on that.
Now cancer wasn’t their business. But 206 people wanted to support her and re-Tweeted that blog to help her find those five.
That contribution to someone in the Internet speaks realms about you as a person, far beyond just broadcasting your business message.”
In this part of our series on 2010, five heavyweight experts give business development advice on the best ways to build in the recovery.
Noel Quinn UK Head of Commercial Banking, HSBC Ensuring that you are able to thrive in a recovery is as important as surviving in a downturn.
If companies continue to tighten their grasp on the purse strings at the expense of investment, they could unintentionally hamper their recovery and miss out on opportunities to grow and prosper.
Source: HSBC Business Recovery Report Nov 2009
Thomas Power Founder, Ecademy.com There is nothing more powerful than networking. Build relationships of trust online – and your business will benefit from incredible connections. Develop some of your relationships offline – face to face networking still has an important place in 2010.
Debbie Weil Author The Corporate Blogging Book As always, consistency and authenticity. If you don’t have a great product or service, no amount of clever marketing will help you grow your customer base.
Alan Stevens Director. Mediacoach.co.uk Build your customer base by being responsive, helpful and receptive. If you do 90% of what your customers want, and do it before your competitors, it’s more important than being perfect.
Andrew Ballenthin Author, Stop Chasing Chickens Become Expert Researchers and Prospect Social Networks. There can be a large amount of prospect and existing customer information found online. Research and know everything you can about them The more often you ask your target audience online what they want and where you can improve the further ahead you will be. Competition that is not willing to constantly change will be left behind.
Mark Mason CEO, Mubaloo One strategy we are employing at Mubaloo is the use of social media. According to a new forecast released by eMarketer, mobile social networkers (accessing social media via mobile) will top 600 million worldwide by 2013. Social networking is a much hyped term, but it is still an emerging channel and one which businesses should be using to help build their customer base.
Business expert Thomas Power, entrepreneur, founder of Ecademy, professional speaker and social media expert, explains why he expects Twitter to become the dominant online business development tool in the near future.
“What is Twitter, what’s it going to be, where’s it going?
I think the thing about Twitter is I see Twitter like a coffee shop. And I see Google like a library. And you need both.
You go to the library to get books and get information and look stuff up. And you go to the coffee shop to talk, to chat, to kick things around, to gossip, to hear what’s going on. And I think when you define the news, news is what people are talking about right now.
What people are talking about right now is on Twitter, and arguably Is Twitter. So Twitter is the new news, as well as being the news inside the news. So it’s like the the new coffee shop and the talk that’s going on inside the coffee shop."
Watch the video below, presented by yourbusinesschannel, to get more insight into Mr. Powers’ enlightening train of thought.
"I think that we can learn a lot from the younger generation. I’m very empowered by the younger generation, because they know that being liked and being trusted is more important than just being great at what they do. And they’re not broadcasting stuff. They’re sharing their vulnerabilities and their weaknesses with one another.
They’re just building real friends.
They’re just being open with one another, randomly embracing people and supporting each other.
So when they go into the business world, they might have 2,000 contacts by the time they go into business who know their values, know what they stand for, know what they like, know their history. And those 2,000 people are going to get 2,000 jobs. And there is no way that they’re going to be looking in the yellow pages or even googling for a skill set.
They’ll be getting into their network and asking who can I trust to do something for me, anywhere in the world.
We can learn a lot from that about how to build our networks."
Check out the video below to hear more from Penny about building social networks.
With internet strategy experts and marketers pushing the boundaries of website optimization as far as they can, and the search engines pouring millions into research and development to stay one step ahead of the pack, SEO is a very dynamic area.
In this business television show, the final episode in yourBusinessChannel’s search engine optimization series, web strategy gurus and business experts share their predictions for the future of SEO.
The show is essential viewing for SMEs and marketers looking for internet marketing tips on how to stay at the top search engine results pages in the months and years to come.
The world of SEO will become more and more competitive in the future. SEO will continue to take market share from traditional advertising mediums, as online marketing becomes an even more popular business development tool.
At the same time, in certain areas of business, the cost of bidding on the most popular SEO terms will increase.
The next of the online marketing tips in the show is that search engines will become smarter and more personalized as search technology improves.
Major search engines will know more about you and what you want and like, and deliver tailored results which are highly relevant to you, based on your previous clicks and preferences online.The search engines will know whether you prefer text, photos, audio, video, or photos, and this will be reflected in the results you see when you run a search.
As user experience plays a heavier role, SEO marketing will become more complicated, but also more powerful.
As search results become more highly customized, the marketing possibilities will also become more customized. Businesses will be able to deliver a targeted marketing message to particular demographics.
Watch this business television show for the rest of the predictions from business experts.
Penny Power, founder of business social network Ecademy, reveals the answer to one of the biggest questions people are asking about social networking today.
When people join social networks they often wonder about the size of the network they should set out to build. Essentially, it’s a question of which is best: should the network be large in terms of quantity, or deep in terms of the strength of the connections within the network.
While each network will be different depending upon the individual creating it, Penny suggests aiming to attain both quantity and quality of connections. Quantity, she says, is very important because it demonstrates your level of attraction. Quality of connections is important because there needs to be value within the network for it to be worthwhile being a part of. Find out more from Penny Power about building a large, quality network by watching this show.
Despite the buzz and excitement about Twitter’s potential as a social marketing platform, there are still people out there for whom Twitter just won’t work.
In this new business television show, Twitter for business expert Mark Shaw shares his latest social marketing tips on how to know if you are one of those rare people who just can’t get value for their business from Twitter.
In the show, Shaw divides his business advice into eight reasons that Twitter may not work for you.
Each of the reasons also contains a practical social marketing tip on how to use Twitter effectively as part of your small business marketing strategy.
Shaw has based each of his eight social marketing tips on real experiences he has had with business people and personality types who just can’t seem to leverage Twitter for their small business marketing strategy.
You can watch the business television show right here for free.
For the impatient, however, here are the first couple of reasons.
First, if you are selfish, Twitter will not work well for you. This is because Twitter is essentially about sharing – sharing your contacts, sharing information and advice and sharing links.
You will only get the best social marketing results if you understand this and follow the unwritten Twitter ‘rule book’.
Similarly, you need to enjoy engaging with people if you want to see great business results from your Twitter-based social marketing strategy. After all, social marketing is not called social for nothing.
To make social marketing work for your business, you need to engage with your followers, customers, and contacts.
Twitter marketing requires an entirely different approach from the old days of broadcast marketing, where you simply pumped your message out into the world and hoped that someone would take notice.
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