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In this part of our series on 2010, five heavyweight experts give business development advice on the best ways to build in the recovery.
Noel Quinn UK Head of Commercial Banking, HSBC Ensuring that you are able to thrive in a recovery is as important as surviving in a downturn.
If companies continue to tighten their grasp on the purse strings at the expense of investment, they could unintentionally hamper their recovery and miss out on opportunities to grow and prosper.
Source: HSBC Business Recovery Report Nov 2009
Thomas Power Founder, Ecademy.com There is nothing more powerful than networking. Build relationships of trust online – and your business will benefit from incredible connections. Develop some of your relationships offline – face to face networking still has an important place in 2010.
Debbie Weil Author The Corporate Blogging Book As always, consistency and authenticity. If you don’t have a great product or service, no amount of clever marketing will help you grow your customer base.
Alan Stevens Director. Mediacoach.co.uk Build your customer base by being responsive, helpful and receptive. If you do 90% of what your customers want, and do it before your competitors, it’s more important than being perfect.
Andrew Ballenthin Author, Stop Chasing Chickens Become Expert Researchers and Prospect Social Networks. There can be a large amount of prospect and existing customer information found online. Research and know everything you can about them The more often you ask your target audience online what they want and where you can improve the further ahead you will be. Competition that is not willing to constantly change will be left behind.
Mark Mason CEO, Mubaloo One strategy we are employing at Mubaloo is the use of social media. According to a new forecast released by eMarketer, mobile social networkers (accessing social media via mobile) will top 600 million worldwide by 2013. Social networking is a much hyped term, but it is still an emerging channel and one which businesses should be using to help build their customer base.
"I think that we can learn a lot from the younger generation. I’m very empowered by the younger generation, because they know that being liked and being trusted is more important than just being great at what they do. And they’re not broadcasting stuff. They’re sharing their vulnerabilities and their weaknesses with one another.
They’re just building real friends.
They’re just being open with one another, randomly embracing people and supporting each other.
So when they go into the business world, they might have 2,000 contacts by the time they go into business who know their values, know what they stand for, know what they like, know their history. And those 2,000 people are going to get 2,000 jobs. And there is no way that they’re going to be looking in the yellow pages or even googling for a skill set.
They’ll be getting into their network and asking who can I trust to do something for me, anywhere in the world.
We can learn a lot from that about how to build our networks."
Check out the video below to hear more from Penny about building social networks.
With internet strategy experts and marketers pushing the boundaries of website optimization as far as they can, and the search engines pouring millions into research and development to stay one step ahead of the pack, SEO is a very dynamic area.
In this business television show, the final episode in yourBusinessChannel’s search engine optimization series, web strategy gurus and business experts share their predictions for the future of SEO.
The show is essential viewing for SMEs and marketers looking for internet marketing tips on how to stay at the top search engine results pages in the months and years to come.
The world of SEO will become more and more competitive in the future. SEO will continue to take market share from traditional advertising mediums, as online marketing becomes an even more popular business development tool.
At the same time, in certain areas of business, the cost of bidding on the most popular SEO terms will increase.
The next of the online marketing tips in the show is that search engines will become smarter and more personalized as search technology improves.
Major search engines will know more about you and what you want and like, and deliver tailored results which are highly relevant to you, based on your previous clicks and preferences online.The search engines will know whether you prefer text, photos, audio, video, or photos, and this will be reflected in the results you see when you run a search.
As user experience plays a heavier role, SEO marketing will become more complicated, but also more powerful.
As search results become more highly customized, the marketing possibilities will also become more customized. Businesses will be able to deliver a targeted marketing message to particular demographics.
Watch this business television show for the rest of the predictions from business experts.
Penny Power, founder of business social network Ecademy, reveals the answer to one of the biggest questions people are asking about social networking today.
When people join social networks they often wonder about the size of the network they should set out to build. Essentially, it’s a question of which is best: should the network be large in terms of quantity, or deep in terms of the strength of the connections within the network.
While each network will be different depending upon the individual creating it, Penny suggests aiming to attain both quantity and quality of connections. Quantity, she says, is very important because it demonstrates your level of attraction. Quality of connections is important because there needs to be value within the network for it to be worthwhile being a part of. Find out more from Penny Power about building a large, quality network by watching this show.
Despite the buzz and excitement about Twitter’s potential as a social marketing platform, there are still people out there for whom Twitter just won’t work.
In this new business television show, Twitter for business expert Mark Shaw shares his latest social marketing tips on how to know if you are one of those rare people who just can’t get value for their business from Twitter.
In the show, Shaw divides his business advice into eight reasons that Twitter may not work for you.
Each of the reasons also contains a practical social marketing tip on how to use Twitter effectively as part of your small business marketing strategy.
Shaw has based each of his eight social marketing tips on real experiences he has had with business people and personality types who just can’t seem to leverage Twitter for their small business marketing strategy.
You can watch the business television show right here for free.
For the impatient, however, here are the first couple of reasons.
First, if you are selfish, Twitter will not work well for you. This is because Twitter is essentially about sharing – sharing your contacts, sharing information and advice and sharing links.
You will only get the best social marketing results if you understand this and follow the unwritten Twitter ‘rule book’.
Similarly, you need to enjoy engaging with people if you want to see great business results from your Twitter-based social marketing strategy. After all, social marketing is not called social for nothing.
To make social marketing work for your business, you need to engage with your followers, customers, and contacts.
Twitter marketing requires an entirely different approach from the old days of broadcast marketing, where you simply pumped your message out into the world and hoped that someone would take notice.
If you really want to develop a highly effective search engine optimization (SEO) web strategy to take your business to the top of search engine results pages, then understanding some of the technical stuff will help you on your way.
This business television show gives internet strategy tips and advice on ensuring that your website structure and page code deliver the best SEO results possible.
This advice has been gathered from dozens of leading SEO specialists and online business experts.
Website design and SEO are specialist fields of expertise, and entrepreneurs can’t be expected to have a working knowledge of these complex areas. However, understanding a few basic aspects will give you the confidence that the web strategy advice you are getting is sound.
The first technical aspect of SEO explained is meta tags. These are code descriptors which help explain the page to your web browser, but which aren’t visible on a page. Meta tags are used by Google and the other major search engines to rank websites. So make sure you or your SEO team includes your SEO keywords and phrases in the title tags, meta tags, and alt tags of your pages.
It is also a prudent web strategy to include relevant keywords in the address of the pages on your site.
The next set of internet marketing tips on the show relates to the importance of good site structure and site maps, to getting high search engine rankings.
Having a comprehensive up to date site map on your site, for example, is a very useful way to ensure that search engines index all the relevant parts of your website.
Equally important is the fact that whoever is in charge of your SEO campaign and internet marketing strategy should ensure that potential canonical issues have been addressed in the development of the overall website structure.
Watch the show for more information and practical tips on optimizing your website.
People love getting free stuff. Anyone who has ever incorporated free samples, or a competition or product giveaway into their small business marketing strategy will know this.
The appeal of free stuff can be used very successfully in the world of online social marketing too.
In this new business television show, Twitter for business expert Mark Shaw gives the low-down on a new social marketing application that offers a highly effective way to get people excited about your message and activate your online networks.
The tool is a Twitter application called Twivaway. As the name suggests, Twivaway is a free application that lets you run giveaway competitions for your business on Twitter.
Shaw explains how the tool works, and what it can do for your business’s Twitter-based social marketing strategy.
In simple terms, Twivaway automates the process of running a giveaway promotion for your business on Twitter. The application allows you to send out a tweet to all your followers, referring them to a website or blog where they can sign up to enter the competition.
Importantly, in order to enter the giveaway competition, your followers are required to retweet your original message. This feature makes a Twivaway very powerful tool.
The application gives you all the benefits you would expect from a traditional giveaway competition, for example increased customer loyalty, a raised profile, increased customer awareness of your products, and plenty of word-of-mouth buzz.
With Twivaway, you also get additional benefits for your small business marketing strategy. By running a giveaway competition with Twivaway, you will increase traffic to your website and increase your Twitter following.
Twivaway is just one of hundreds of Twitter applications that can boost your business.
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