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Introduction to the 'Freemium' Business Model


Chris Anderson - Wired - Creative Exchange Con...

Image by tyfn via Flickr

If you are looking for the latest web strategies to market your business online then join us for this introduction to the ‘Freemium‘ business model from Peter Froberg of Freemium.org.

The term Freemium was coined by Chris Anderson of Wired magazine to describe delivering free content or services with revenue coming from a very small proportion of customers paying for premium service.

Some of the best known examples are Skype and You Tube.

According to Anderson there is a huge psychological difference between ‘free’ and ‘almost free’. By using the free model, you can achieve build massive audience or build a huge network for your product very quickly.

You can then monetise a proportion of this audience with a premium offering.

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February 8th, 2010 | Tags: , , , , , , , , , | Category: Uncategorized | Leave a comment

Automatically Submit Your Videos to the Top 12 Video Sharing Sites, With One Click Ease – for Free!


We’re talking about sites like YouTube, MySpace, MetaCafe, Revver, Yahoo!, AOL, Google Video and more!

I may be a little late on this one, but if I am, then maybe you are too.

I just ran into this free video submission service and quite frankly, I could not believe what they are offering.

No longer will you have to log in to each video site and upload seperately. TubeMogul allows you to do it all in one shot. There’s no set up and you can upload as many videos as you want at no cost!

Their control panel is simple and easy to use and allows you to add a title, description tags and category settings to your videos. You can also track your videos across all of the sites.

TubeMogul’s analytic technology aggregates video-viewing data from multiple sources to give you improved understanding of when, where and how often videos are watched. Track and compare what’s hot and what’s not. Measure the impact of marketing campaigns. Gather competitive intelligence and share the data with colleagues or friends.

TubeMogul also provides advanced custom reports, viewership demographic reports, and multivariate video testing upon request.

Now you can save time by uploading videos to TubeMogul and letting the Universal Upload tool do the rest. Then you can login to understand your viewership across online video sites in one place.

You’ll have increased reach with your videos on more sites at no extra effort, your opportunity to gain viewers will multiply! Users of Universal Upload have witnessed up to 3x more views per video.

I believe this will be a very powerful and indispensible tool for bloggers, vloggers and marketers alike. TubeMogul is not only a huge time saver, but it will enable you to stay more focused on the creative work that drives your business.

Check out the TubeMogul Intructional Video Tutorial.

Register with TubeMogul for Free.

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January 19th, 2008 | Tags: , , , , , , , , , , , , , , , | Category: Yahoo, myspace, youtube | Leave a comment