Penny Power, Founder of business social network Ecademy, talks about the power of a great blog, and how you can get it behind your site.
While most people have very different writing styles, there are particular styles that work best for blogs. But how do you go about writing a blog that meets the criteria for appeal, without having to compromise style?
In this show, Penny explains how the most enjoyable blogs use conversation to share useful information, and most importantly, to be engaging.
Sticking to a style of writing, as if you were broadcasting is something you shouldn’t do, because in these times of conversational media, shouting out the information is very off putting.
See this show to hear what Penny says about styles that are too aggressive, how to avoid them, and why being a part of a community and sharing information will help your blog to be far more successful.
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